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Company records / gusto.com

Gusto

Gusto (gusto.com): 9 changes recorded in its website history since January 2008.

The site blocks automated visits or asks crawlers to stay out (robots.txt), so it is not checked live; changes are dated from Internet Archive copies when available. Last tried 6 November 2026.

Recorded changes

Newest observations first. Each interval bounds when the website changed; it is not an exact event date.

  1. PricingBetween and

    Changed listed prices from $45 / month to $25 / month.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  2. HeadlineBetween and
    BeforeFor HR people who do everything.
    AfterIt’s time to tame the chaos of payroll, benefits, and HR.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  3. ComplianceBetween and

    Now states HIPAA compliance on its homepage.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  4. Go-to-marketBetween and

    Dropped its free sign-up; visitors are now asked to book a demo.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  5. MessagingBetween and
    BeforeThe easiest way to care for your team.
    AfterFor HR people who do everything.

    Classifier interpretation of website text.

    earlier archived pagelater archived pageLink to observation
  6. PricingBetween and

    Added a pricing page.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  7. Go-to-marketBetween and

    Added a free sign-up or free trial.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  8. HeadlineBetween and
    BeforeHotels near Perfect.
    AfterThe easiest way to care for your team.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  9. HeadlineBetween and
    BeforeWe Love Travel
    AfterHotels near Perfect.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation

First recorded website

Observed 7 January 2008

Our earliest capture with readable facts. This is our first observation, not when the company introduced these things. These website claims are not independently verified.

How it described itself

We Love Travel

Find travel blogs, hotel reviews, hotels, photos, travelogues, travel journals and more on Gusto! We provide you with great destination information and travel guides, personalized to your own preferen

archived pageLink to first observation

All facts above belong to this capture. Unlisted fields mean we have no readable observation, not that they were absent.

How it describes itself

Similar headlines are grouped together. The quote shown is from the last capture in each group, not necessarily the exact wording throughout that period.

  1. Seen January 2021 · 1 capture · latest observed messagingThe All-In-One People Platform for Payroll, Benefits, HR

    Gusto’s people platform helps businesses like yours onboard, pay, insure, and support your hardworking team. Payroll, benefits, and more.

    This wording observed 2 January 2021.

    archived page
  2. July 2018 – July 2019 · 2 capturesIt’s time to tame the chaos of payroll, benefits, and HR.

    Gusto offers fully integrated online payroll services that includes HR, benefits, and everything else you need for your business.

    This wording observed 1 July 2019.

    archived page
    Inspect 2 captures in this group
    • 1 July 2018 · It’s time to tame the chaos of payroll, benefits, and HR. archived page
    • 1 July 2019 · It’s time to tame the chaos of payroll, benefits, and HR. archived page
  3. Seen January 2017 · 1 captureFor HR people who do everything.

    Gusto offers fully integrated online HR services: payroll, benefits and everything else.

    This wording observed 11 January 2017.

    archived page
  4. Seen September 2015 · 1 captureThe easiest way to care for your team.

    Gusto. Payroll, benefits and compliance in one integrated product. We're here to change how the world works, and put people first.

    This wording observed 25 September 2015.

    archived page
  5. October 2009 – July 2013 · 4 capturesHotels near Perfect.

    Find discount hotels, hotel reviews, hotel photos and more on Gusto! We provide you with great destination information and free travel guides.

    This wording observed 27 July 2013.

    archived page
    Inspect 4 captures in this group
  6. Seen January 2008 · 1 captureWe Love Travel

    Find travel blogs, hotel reviews, hotels, photos, travelogues, travel journals and more on Gusto! We provide you with great destination information and travel guides, personalized to your own preferen

    This wording observed 7 January 2008.

    archived page

Cite this record

StartupHistory, “Gusto” company record, https://startuphistory.org/c/gusto.com

Machine-readable: /c/gusto.com.json. How changes are found: method.