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Company records / gocardless.com

GoCardless

GoCardless (gocardless.com): 7 changes recorded in its website history since July 2011. Homepage last checked 6 November 2026.

Recorded changes

Newest observations first. Each interval bounds when the website changed; it is not an exact event date.

  1. TractionBetween and

    Now claims “100,000+ businesses” on its homepage (was “85,000+ businesses”).

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  2. New customersBetween and

    Added customer logos to its homepage: Tripadvisor, DocuSign, Sage, Nutmeg, Octopus and HM Government.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  3. New logosBetween and

    Added logos to its homepage: Denmark and Norway.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  4. HeadlineBetween and
    BeforeRecurring payments made simple
    AfterSimple, digital, powerful. Direct Debit as it should be.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  5. HeadlineBetween and
    BeforeThe next generation of Direct Debit.
    AfterRecurring payments made simple

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  6. PricingBetween and

    Added a pricing page.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  7. HiringBetween and

    Added a careers page.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation

First recorded website

Observed 14 January 2013

Our earliest capture with readable facts. This is our first observation, not when the company introduced these things. These website claims are not independently verified.

How it described itself

The next generation of Direct Debit.

GoCardless makes it simple and cheap to take payments online. No merchant account. No credit card fees. No hassle

archived pageLink to first observation

All facts above belong to this capture. Unlisted fields mean we have no readable observation, not that they were absent.

How it describes itself

Similar headlines are grouped together. The quote shown is from the last capture in each group, not necessarily the exact wording throughout that period.

  1. January 2025 – November 2026 · 3 captures · latest observed messagingThe easy way to get paid

    Collect and send payments, minimise failures, and fight fraud. No more chasing payments and no expensive card fees.

    This wording observed 6 November 2026.

    current websiteHistorical capture not publicly available
    Inspect 3 captures in this group
    • 3 January 2025 · THE EASY WAY TO GET PAID archived page
    • 25 July 2026 · THE EASY WAY TO GET PAID archived page
    • 6 November 2026 · The easy way to get paid current websiteHistorical capture not publicly available
  2. Seen January 2023 · 1 captureOnline Payment Processing Solution | GoCardless

    This wording observed 1 January 2023.

    archived page
  3. Seen July 2021 · 1 captureNow powered by open banking

    This wording observed 5 July 2021.

    archived page
  4. Seen January 2020 · 1 captureGoCardless: The easiest way to collect recurring payments

    GoCardless is the easy way to collect Direct Debit. Already serving more than 50,000 businesses, perfect for recurring billing and B2B invoicing.

    This wording observed 22 January 2020.

    archived page
  5. Seen January 2018 · 1 captureSimple, digital, powerful. Direct Debit as it should be.

    GoCardless is the easy way to collect Direct Debit. Already serving more than 30,000 businesses, perfect for recurring billing and B2B invoicing.

    This wording observed 4 January 2018.

    archived page
  6. January 2015 – July 2016 · 2 capturesRecurring payments made simple

    GoCardless is the easy way to collect Direct Debit. Already serving more than 20,000 businesses, perfect for recurring billing and B2B invoicing.

    This wording observed 31 July 2016.

    archived page
    Inspect 2 captures in this group
  7. Seen January 2013 · 1 captureThe next generation of Direct Debit.

    GoCardless makes it simple and cheap to take payments online. No merchant account. No credit card fees. No hassle

    This wording observed 14 January 2013.

    archived page

Cite this record

StartupHistory, “GoCardless” company record, https://startuphistory.org/c/gocardless.com

Machine-readable: /c/gocardless.com.json. How changes are found: method.