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Company records / getguru.com

Guru

Guru (getguru.com): 12 changes recorded in its website history since July 2013. Homepage last checked 6 November 2026.

Recorded changes

Newest observations first. Each interval bounds when the website changed; it is not an exact event date.

  1. ComplianceBetween and

    Now states HIPAA and SOC 2 compliance on its homepage.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  2. Go-to-marketBetween and

    Dropped its free sign-up; visitors are now asked to book a demo.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  3. MessagingBetween and
    BeforeYour company’s AI single source of truth
    AfterStop running your business on confidently wr 🚫 ng AI.

    Classifier interpretation of website text.

    earlier archived pagelater archived pageLink to observation
  4. HeadlineBetween and
    BeforeThree products. One source of truth.
    AfterYour company’s AI single source of truth

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  5. MessagingBetween and
    BeforeOrganize company information. Access it anywhere.
    AfterThree products. One source of truth.

    Classifier interpretation of website text.

    earlier archived pagelater archived pageLink to observation
  6. HeadlineBetween and
    BeforeKnowledge that finds you
    AfterOrganize company information. Access it anywhere.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  7. HeadlineBetween and
    BeforeKnowledge is Revenue Customer Delight Power
    AfterKnowledge that finds you

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  8. New logosBetween and

    Added logos to its homepage: Procore and Buzzfeed.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  9. Go-to-marketBetween and

    Added a free sign-up or free trial.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  10. HeadlineBetween and
    BeforeBe an expert, everywhere you work.
    AfterKnowledge is Revenue Customer Delight Power

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  11. PricingBetween and

    Added a pricing page.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation
  12. HiringBetween and

    Added a careers page.

    Observed on the company’s website; business claims are not independently verified.

    earlier archived pagelater archived pageLink to observation

First recorded website

Observed 16 July 2013

Our earliest capture with readable facts. This is our first observation, not when the company introduced these things. These website claims are not independently verified.

How it described itself

getguru.com

getguru.com

archived pageLink to first observation

All facts above belong to this capture. Unlisted fields mean we have no readable observation, not that they were absent.

How it describes itself

Similar headlines are grouped together. The quote shown is from the last capture in each group, not necessarily the exact wording throughout that period.

  1. July 2026 – November 2026 · 2 captures · latest observed messagingStop running your business on confidently wr 🚫 ng AI.

    Stop running your business on confidently wrong AI. Guru structures, governs, and continuously improves your knowledge—so every AI answer can be trusted.

    This wording observed 6 November 2026.

    current websiteHistorical capture not publicly available
    Inspect 2 captures in this group
    • 3 July 2026 · Stop running your business on confidently wr 🚫 ng AI. archived page
    • 6 November 2026 · Stop running your business on confidently wr 🚫 ng AI. current websiteHistorical capture not publicly available
  2. January 2024 – January 2025 · 2 capturesYour company’s AI single source of truth

    Guru seamlessly connects your chats, apps, and docs into one single source of truth with our all-in-one knowledge platform for enterprise search, knowledge base, wiki, and intranet.

    This wording observed 1 January 2025.

    archived page
    Inspect 2 captures in this group
    • 11 January 2024 · Three products. One source of truth. archived page
    • 1 January 2025 · Your company’s AI single source of truth archived page
  3. January 2021 – July 2022 · 2 capturesOrganize company information. Access it anywhere.

    Get started for free with Guru, the powerful company wiki that cuts through chat noise to serve you the info you actually need to do your job.

    This wording observed 9 July 2022.

    archived page
    Inspect 2 captures in this group
    • 16 January 2021 · Organize company information. Access it anywhere. archived page
    • 9 July 2022 · Organize company information. Access it anywhere. archived page
  4. July 2018 – January 2020 · 2 capturesKnowledge that finds you

    Need a better knowledge management system? Guru can help. Find out how our tool can help support your team by improving knowledge sharing.

    This wording observed 28 January 2020.

    archived page
    Inspect 2 captures in this group
    • 14 July 2018 · Knowledge is Revenue Customer Delight Power archived page
    • 28 January 2020 · Knowledge that finds you archived page
  5. Seen January 2017 · 1 captureBe an expert, everywhere you work.

    Guru has reinvented the way your team captures knowledge, providing access to verified information from experts on your team where you work and when you need it most.

    This wording observed 4 January 2017.

    archived page
  6. Seen July 2013 · 1 capturegetguru.com

    getguru.com

    This wording observed 16 July 2013.

    archived page
Summary of the record · AI-written

Written by an AI model on 7 November 2026 from the dated observations above; this is not the date the changes happened; each point links to the changes it rests on.

Guru updates AI messaging and shifts to demo-led sign-ups

Guru has changed its homepage messaging, moved from free sign-ups to demo requests, and added new compliance statements. Earlier changes show evolving positioning and go-to-market around knowledge and product structure.

  • Between January 2024 and January 2025, Guru changed its homepage headline to “Your company’s AI single source of truth”. [9]
  • Between January 2025 and July 2026, Guru changed its homepage headline to “Stop running your business on confidently wr 🚫 ng AI.”, which a classifier read as a repositioning. [10]
  • Between January 2025 and July 2026, Guru dropped its free sign-up or free trial and now asks visitors to book a demo. [11]
  • Reading: Between January 2025 and July 2026, Guru added statements of HIPAA and SOC 2 compliance on its homepage, which may signal attention to customers with stronger compliance needs. [12]

Cite this record

StartupHistory, “Guru” company record, https://startuphistory.org/c/getguru.com

Machine-readable: /c/getguru.com.json. How changes are found: method.