StartupHistory

An open directory of startups through time

Public records · dated sources
Free to read. Free to reuse.

Company records / fablefood.co

Fable Food

Fable Food (fablefood.co): 3 changes recorded in its website history since April 2020. Homepage last checked 6 November 2026.

Recorded changes

Newest observations first. Each interval bounds when the website changed; it is not an exact event date.

  1. HeadlineBetween and
    Beforemushrooms reimagined
    AfterUmami-rich protein crafted from shiitake mushrooms

    Observed on the company’s website; business claims are not independently verified.

  2. HeadlineBetween and
    BeforeReal mushrooms. really meaty.
    Aftermushrooms reimagined

    Observed on the company’s website; business claims are not independently verified.

  3. HeadlineBetween and
    BeforeA tasty story, with animals as characters, not dishes.
    AfterReal Mushrooms

    Observed on the company’s website; business claims are not independently verified.

First recorded website

Observed 23 April 2020

Our earliest capture with readable facts. This is our first observation, not when the company introduced these things. These website claims are not independently verified.

How it described itself

A tasty story, with animals as characters, not dishes.

Noun - A tasty story, with animals as characters, not dishes. Open your eyes to the incredible taste, texture and goodness of Fable Food.

All facts above belong to this capture. Unlisted fields mean we have no readable observation, not that they were absent.

How it describes itself

Similar headlines are grouped together. The quote shown is from the last capture in each group, not necessarily the exact wording throughout that period.

  1. January 2022 – November 2026 · 9 captures · latest observed messagingUmami-rich protein crafted from shiitake mushrooms

    Even better than plant based. Discover umami-rich protein crafted from shiitake mushrooms. Simple ingredients, created for chefs.

    This wording observed 6 November 2026.

    Inspect 9 captures in this group
    • 8 January 2022 · Real Mushrooms archived page
    • 18 January 2023 · Real mushrooms. really meaty. archived page
    • 24 July 2023 · Real mushrooms. really meaty. archived page
    • 14 July 2024 · mushrooms reimagined archived page
    • 15 January 2025 · mushrooms reimagined archived page
    • 5 February 2026 · Umami-rich protein crafted from shiitake mushrooms archived page
    • 23 July 2026 · Umami-rich protein crafted from shiitake mushrooms archived page
    • 23 July 2026 · Umami-rich protein crafted from shiitake mushrooms archived page
    • 6 November 2026 · Umami-rich protein crafted from shiitake mushrooms current websiteHistorical capture not publicly available
  2. April 2020 – August 2020 · 2 capturesA tasty story, with animals as characters, not dishes.

    Noun - A tasty story, with animals as characters, not dishes. Open your eyes to the incredible taste, texture and goodness of Fable Food.

    This wording observed 7 August 2020.

    Inspect 2 captures in this group
    • 23 April 2020 · A tasty story, with animals as characters, not dishes. archived page
    • 7 August 2020 · A tasty story, with animals as characters, not dishes. archived page

Cite this record

StartupHistory, “Fable Food” company record, https://startuphistory.org/c/fablefood.co

Machine-readable: /c/fablefood.co.json. How changes are found: method.