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Company records / carta.com

Carta

Carta (carta.com): 10 changes recorded in its website history since August 2008. Homepage last checked 5 November 2026.

Recorded changes

Newest observations first. Each interval bounds when the website changed; it is not an exact event date.

  1. TractionBetween and

    Now claims “50,000+ Companies” on its homepage (was “40,000 companies”).

    Observed on the company’s website; business claims are not independently verified.

  2. HeadlineBetween and
    BeforeOne platform, unlimited potential
    AfterWhere private capital connects

    Observed on the company’s website; business claims are not independently verified.

  3. TractionBetween and

    Now claims “40,000 Companies” on its homepage (was “28,000 Companies”).

    Observed on the company’s website; business claims are not independently verified.

  4. HeadlineBetween and
    BeforeEquity. Simplified.
    AfterOne platform, unlimited potential

    Observed on the company’s website; business claims are not independently verified.

  5. TractionBetween and

    Now claims “28,000 Companies” on its homepage (was “17,000 Companies”).

    Observed on the company’s website; business claims are not independently verified.

  6. TractionBetween and

    Now claims “17,000 Companies” on its homepage (was “13,000 companies”).

    Observed on the company’s website; business claims are not independently verified.

  7. TractionBetween and

    Now claims “13,000 companies” on its homepage (was “7,000+ companies”).

    Observed on the company’s website; business claims are not independently verified.

  8. PricingBetween and

    Added a pricing page.

    Observed on the company’s website; business claims are not independently verified.

  9. HeadlineBetween and
    BeforeIntroducing ownership management.
    AfterEquity. Simplified.

    Observed on the company’s website; business claims are not independently verified.

  10. HiringBetween and

    Opened a job board on Lever.

    Observed on the company’s website; business claims are not independently verified.

First recorded website

Observed 2 July 2018

Our earliest capture with readable facts. This is our first observation, not when the company introduced these things. These website claims are not independently verified.

How it described itself

Introducing ownership management.

Carta, formerly eShares, is an SEC-registered transfer agent trusted by thousands of public and private companies, investors, and stakeholders to issue, value, and transfer securities. Get a free demo

All facts above belong to this capture. Unlisted fields mean we have no readable observation, not that they were absent.

How it describes itself

Similar headlines are grouped together. The quote shown is from the last capture in each group, not necessarily the exact wording throughout that period.

  1. January 2026 – November 2026 · 6 captures · latest observed messagingPrivate capital, intelligently connected

    Carta’s ERP for private capital combines software and services to deliver connected clarity and control across equity, fund, and portfolio management.

    This wording observed 5 November 2026.

    Inspect 6 captures in this group
    • 31 January 2026 · Where private capital connects archived page
    • 27 April 2026 · Where private capital connects archived page
    • 5 July 2026 · Private capital, connected archived page
    • 28 July 2026 · Private capital, connected archived page
    • 24 October 2026 · Private capital, intelligently connected archived page
    • 5 November 2026 · Private capital, intelligently connected current websiteHistorical capture not publicly available
  2. January 2024 – January 2025 · 2 capturesOne platform, unlimited potential

    Carta’s platform of software and services helps people manage equity, build businesses, and invest in the companies of tomorrow. Learn more.

    This wording observed 1 January 2025.

    Inspect 2 captures in this group
    • 1 January 2024 · One platform, unlimited potential archived page
    • 1 January 2025 · One platform, unlimited potential archived page
  3. January 2020 – July 2022 · 3 capturesEquity. Simplified.

    Carta (formerly eShares) is an ownership and equity management platform trusted by thousands of founders, investors, and employees.

    This wording observed 1 July 2022.

    Inspect 3 captures in this group
  4. Seen July 2018 · 1 captureIntroducing ownership management.

    Carta, formerly eShares, is an SEC-registered transfer agent trusted by thousands of public and private companies, investors, and stakeholders to issue, value, and transfer securities. Get a free demo

    This wording observed 2 July 2018.

Cite this record

StartupHistory, “Carta” company record, https://startuphistory.org/c/carta.com

Machine-readable: /c/carta.com.json. How changes are found: method.