Aura

Aura (aura.com): 1 change recorded in its website history since August 2025. Homepage last checked 5 November 2026.

Recorded changes

Newest observations first. Each interval bounds when the website changed; it is not an exact event date.

HeadlineBetween 3 August 2026 and 24 October 2026
BeforeSmart, simple online safety. Powered by AI.
AfterAll-in-one protection for your identity, credit & finances
Observed on the company’s website; business claims are not independently verified.
earlier archived page later archived page Link to observation

First recorded website

Observed 3 August 2025

Our earliest capture with readable facts. This is our first observation, not when the company introduced these things. These website claims are not independently verified.

How it described itself

Smart, Simple Online Safety. Powered by AI.

Aura protects your identity, finances and sensitive data. All plans include a $1M insurance policy that covers eligible losses. Try Aura 14-days free.

Homepage

Listed prices: $10 / month

archived page Link to first observation

All facts above belong to this capture. Unlisted fields mean we have no readable observation, not that they were absent.

How it describes itself

Similar headlines are grouped together. The quote shown is from the last capture in each group, not necessarily the exact wording throughout that period.

October 2026 – November 2026 · 2 captures · latest observed messagingAll-in-one protection for your identity, credit & finances
All-in-one protection from identity theft and other online scams for the whole family. Works across devices. Plans start at $10 per month.
This wording observed 5 November 2026.
current websiteHistorical capture not publicly available
Inspect 2 captures in this group
- 24 October 2026 · All-in-one protection for your identity, credit & finances archived page
- 5 November 2026 · All-in-one protection for your identity, credit & finances current websiteHistorical capture not publicly available
August 2025 – August 2026 · 3 capturesSmart, simple online safety. Powered by AI.
Aura protects your identity, finances and sensitive data. All plans include a $1M insurance policy that covers eligible losses. Try Aura 14-days free.
This wording observed 3 August 2026.
archived page
Inspect 3 captures in this group
- 3 August 2025 · Smart, Simple Online Safety. Powered by AI. archived page
- 3 November 2025 · Smart, Simple Online Safety. Powered by AI. archived page
- 3 August 2026 · Smart, simple online safety. Powered by AI. archived page

Summary of the record · AI-written

Written by an AI model on 7 November 2026 from the dated observations above; this is not the date the changes happened; each point links to the changes it rests on.

Aura updates homepage headline to emphasize protection scope

Aura changed its homepage headline to stress all-in-one protection for identity, credit and finances, replacing a broader online safety message.

Between August 2026 and October 2026, Aura changed its homepage headline from “Smart, simple online safety. Powered by AI.” to “All-in-one protection for your identity, credit & finances”. [1]
Reading: The new headline suggests Aura may be putting more emphasis on identity, credit and financial protection rather than broader online safety language. [1]

Cite this record

StartupHistory, “Aura” company record, https://startuphistory.org/c/aura.com

Machine-readable: /c/aura.com.json. How changes are found: method.