{
  "topic": {
    "slug": "repositioned",
    "title": "Startups that rewrote their homepage pitch",
    "rule": "The homepage headline was rewritten (fewer than half of its words kept) and a classifier found the two versions comparable; both headlines are quoted. A rewrite can be a new market, a new product or new copy: it is not labelled a pivot.",
    "record": "https://startuphistory.org/t/repositioned"
  },
  "as_of": "2026-11-09",
  "summary": "In Q4 2026 (to 9 November 2026), 13 startups rewrote their homepage headline, out of 1,797 with at least two captures in the archive that quarter. These are observations in the archive, not a market-wide rate. Coverage differs by quarter.",
  "quarters": [
    {
      "quarter": "2026-Q4",
      "companies": 13,
      "checked": 1797
    },
    {
      "quarter": "2026-Q3",
      "companies": 3,
      "checked": 815
    },
    {
      "quarter": "2026-Q2",
      "companies": 4,
      "checked": 168
    },
    {
      "quarter": "2026-Q1",
      "companies": 3,
      "checked": 401
    },
    {
      "quarter": "2025-Q4",
      "companies": 1,
      "checked": 61
    },
    {
      "quarter": "2025-Q3",
      "companies": 2,
      "checked": 499
    }
  ],
  "pagination": {
    "page": 1,
    "per_page": 200,
    "total": 13,
    "pages": 1,
    "next": null
  },
  "changes": [
    {
      "company": "The Letter Company",
      "record": "https://startuphistory.org/c/letter.dev",
      "summary": "Changed its homepage headline from “Treat Marketing as an Engineering Problem.” to “Pull requests for growth.”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2026-10-02T14:36:10.000Z",
        "to": "2026-11-06T17:32:20.691Z"
      },
      "counted_in": "2026-Q4",
      "evidence": "https://letter.dev/",
      "evidence_kind": "live_capture"
    },
    {
      "company": "Jetson",
      "record": "https://startuphistory.org/c/jetsonhome.com",
      "summary": "Changed its homepage headline from “All-Electric Heating and Cooling” to “Your home. Upgraded.”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2026-10-12T21:11:34.000Z",
        "to": "2026-11-06T17:26:50.539Z"
      },
      "counted_in": "2026-Q4",
      "evidence": "https://jetsonhome.com/",
      "evidence_kind": "live_capture"
    },
    {
      "company": "Gradon",
      "record": "https://startuphistory.org/c/heygradon.com",
      "summary": "Changed its homepage headline from “Supercharge your engineers.” to “The AI partner for your AEC firm.”.",
      "between": {
        "from": "2026-10-03T04:23:43.000Z",
        "to": "2026-11-06T17:18:30.502Z"
      },
      "counted_in": "2026-Q4",
      "evidence": "https://heygradon.com/",
      "evidence_kind": "live_capture"
    },
    {
      "company": "Growlink",
      "record": "https://startuphistory.org/c/growlink.com",
      "summary": "Changed its homepage headline from “Your cultivation system should get smarter every harvest.” to “The fastest route to EU-GMP runs through your control system.”.",
      "between": {
        "from": "2026-10-04T02:05:47.000Z",
        "to": "2026-11-06T17:14:39.500Z"
      },
      "counted_in": "2026-Q4",
      "evidence": "https://www.growlink.com/",
      "evidence_kind": "live_capture"
    },
    {
      "company": "GuardianAI",
      "record": "https://startuphistory.org/c/guardianai.info",
      "summary": "Changed its homepage headline from “Guardian AI — Safe Driving Pays Off” to “Never drive alone.”.",
      "between": {
        "from": "2026-10-12T10:55:23.000Z",
        "to": "2026-11-06T17:14:39.500Z"
      },
      "counted_in": "2026-Q4",
      "evidence": "https://guardianai.info/",
      "evidence_kind": "live_capture"
    },
    {
      "company": "Concentrate AI",
      "record": "https://startuphistory.org/c/concentrate.ai",
      "summary": "Changed its homepage headline from “Every model. Every AI provider. No fees.” to “The AI gateway that lowers your token bill.”.",
      "between": {
        "from": "2026-11-05T12:54:05.816Z",
        "to": "2026-11-06T14:35:46.736Z"
      },
      "counted_in": "2026-Q4",
      "evidence": "https://concentrate.ai/",
      "evidence_kind": "live_capture"
    },
    {
      "company": "Budibase Limited",
      "record": "https://startuphistory.org/c/budibase.com",
      "summary": "Changed its homepage headline from “Save weeks building agents, apps, and automations” to “The open source platform for modernising critical processes with AI.”.",
      "between": {
        "from": "2026-10-24T21:34:59.000Z",
        "to": "2026-11-06T14:30:32.007Z"
      },
      "counted_in": "2026-Q4",
      "evidence": "https://budibase.com/",
      "evidence_kind": "live_capture"
    },
    {
      "company": "Archil",
      "record": "https://startuphistory.org/c/archil.com",
      "summary": "Changed its homepage headline from “AI infrastructure for agent platforms agent platforms software factories model training user-facing agents robotics companies research te…” to “The serverless runtime for intelligence.”.",
      "between": {
        "from": "2026-10-12T23:27:30.000Z",
        "to": "2026-11-06T14:25:14.245Z"
      },
      "counted_in": "2026-Q4",
      "evidence": "https://archil.com/",
      "evidence_kind": "live_capture"
    },
    {
      "company": "Altris.ai",
      "record": "https://startuphistory.org/c/altris.ai",
      "summary": "Changed its homepage headline from “Vendor-neutral IMS for OCT” to “AI Decision Support for OCT Analysis”.",
      "between": {
        "from": "2026-11-04T11:23:10.425Z",
        "to": "2026-11-06T14:23:19.277Z"
      },
      "counted_in": "2026-Q4",
      "evidence": "https://www.altris.ai/",
      "evidence_kind": "live_capture"
    },
    {
      "company": "DryRun Security",
      "record": "https://startuphistory.org/c/dryrun.security",
      "summary": "Changed its homepage headline from “Secure and Remediate Code Risk Before It Ships” to “Your paved road to trusting AI code.”.",
      "between": {
        "from": "2026-10-13T02:56:09.000Z",
        "to": "2026-11-05T13:38:43.185Z"
      },
      "counted_in": "2026-Q4",
      "evidence": "https://www.dryrun.security/",
      "evidence_kind": "live_capture"
    },
    {
      "company": "Definely",
      "record": "https://startuphistory.org/c/definely.com",
      "summary": "Changed its homepage headline from “Designed for control” to “The maker cannot be the checker”.",
      "between": {
        "from": "2026-10-09T05:21:23.000Z",
        "to": "2026-11-05T13:22:58.099Z"
      },
      "counted_in": "2026-Q4",
      "evidence": "https://www.definely.com/",
      "evidence_kind": "live_capture"
    },
    {
      "company": "Arundo Analytics",
      "record": "https://startuphistory.org/c/arundo.com",
      "summary": "Changed its homepage headline from “Industrial Excellence, Powered by AI” to “Industrial AI that pays for itself in weeks.”.",
      "between": {
        "from": "2026-10-20T14:15:57.000Z",
        "to": "2026-11-05T11:28:58.460Z"
      },
      "counted_in": "2026-Q4",
      "evidence": "https://arundo.com/",
      "evidence_kind": "live_capture"
    },
    {
      "company": "83 Sciences",
      "record": "https://startuphistory.org/c/83sciences.ai",
      "summary": "Changed its homepage headline from “New materials and breakthroughs from unpublished lab data” to “We are creating the materials of the future”.",
      "between": {
        "from": "2026-10-25T08:21:00.000Z",
        "to": "2026-11-04T09:37:15.857Z"
      },
      "counted_in": "2026-Q4",
      "evidence": "https://83sciences.ai/",
      "evidence_kind": "live_capture"
    }
  ],
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Startups that rewrote their homepage pitch”, https://startuphistory.org/t/repositioned (accessed 9 November 2026)"
}