{
  "topic": {
    "slug": "repositioned",
    "title": "Startups that rewrote their homepage pitch",
    "rule": "The homepage headline was rewritten (fewer than half of its words kept) and a classifier found the two versions comparable; both headlines are quoted. A rewrite can be a new market, a new product or new copy: it is not labelled a pivot.",
    "record": "https://startuphistory.org/t/repositioned"
  },
  "as_of": "2026-11-09",
  "summary": "In Q4 2026 (to 9 November 2026), 13 startups rewrote their homepage headline, out of 1,797 with at least two captures in the archive that quarter. These are observations in the archive, not a market-wide rate. Coverage differs by quarter.",
  "quarters": [
    {
      "quarter": "2026-Q4",
      "companies": 13,
      "checked": 1797
    },
    {
      "quarter": "2026-Q3",
      "companies": 3,
      "checked": 815
    },
    {
      "quarter": "2026-Q2",
      "companies": 4,
      "checked": 168
    },
    {
      "quarter": "2026-Q1",
      "companies": 3,
      "checked": 401
    },
    {
      "quarter": "2025-Q4",
      "companies": 1,
      "checked": 61
    },
    {
      "quarter": "2025-Q3",
      "companies": 2,
      "checked": 499
    }
  ],
  "pagination": {
    "page": 1,
    "per_page": 200,
    "total": 3,
    "pages": 1,
    "next": null
  },
  "changes": [
    {
      "company": "Bito, Inc.",
      "record": "https://startuphistory.org/c/bito.ai",
      "summary": "Changed its homepage headline from “Ship high quality code. Catch issues early.” to “Deep codebase intelligence for AI coding agents”.",
      "between": {
        "from": "2026-01-15T04:51:39.000Z",
        "to": "2026-02-03T11:30:31.000Z"
      },
      "counted_in": "2026-Q1",
      "evidence": "https://web.archive.org/web/20260203113031/https://bito.ai/",
      "evidence_kind": "internet_archive"
    },
    {
      "company": "Continue (Continue.dev)",
      "record": "https://startuphistory.org/c/continue.dev",
      "summary": "Changed its homepage headline from “Ship faster with Continuous AI” to “Ship as fast as you can code”.",
      "between": {
        "from": "2026-01-05T22:00:47.000Z",
        "to": "2026-02-03T10:42:00.000Z"
      },
      "counted_in": "2026-Q1",
      "evidence": "https://web.archive.org/web/20260203104200/https://www.continue.dev/",
      "evidence_kind": "internet_archive"
    },
    {
      "company": "Clearpool",
      "record": "https://startuphistory.org/c/clearpool.finance",
      "summary": "Changed its homepage headline from “Open Credit Infrastructure” to “The Tokenization Engine”.",
      "between": {
        "from": "2026-01-01T11:18:01.000Z",
        "to": "2026-01-22T02:43:22.000Z"
      },
      "counted_in": "2026-Q1",
      "evidence": "https://web.archive.org/web/20260122024322/https://clearpool.finance/",
      "evidence_kind": "internet_archive"
    }
  ],
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Startups that rewrote their homepage pitch”, https://startuphistory.org/t/repositioned (accessed 9 November 2026)"
}