{
  "topic": {
    "slug": "added-customer-logos",
    "title": "Startups that added customer logos",
    "rule": "New logos appear in a section the page labels as customers (for example “Trusted by”); logos that failed to load are never counted.",
    "record": "https://startuphistory.org/t/added-customer-logos"
  },
  "as_of": "2026-11-09",
  "summary": "In Q4 2026 (to 9 November 2026), 27 startups added customer logos to their website, out of 1,797 with at least two captures in the archive that quarter. These are observations in the archive, not a market-wide rate. Coverage differs by quarter.",
  "quarters": [
    {
      "quarter": "2026-Q4",
      "companies": 27,
      "checked": 1797
    },
    {
      "quarter": "2026-Q3",
      "companies": 7,
      "checked": 815
    },
    {
      "quarter": "2026-Q2",
      "companies": 1,
      "checked": 168
    },
    {
      "quarter": "2026-Q1",
      "companies": 3,
      "checked": 401
    },
    {
      "quarter": "2025-Q4",
      "companies": 0,
      "checked": 61
    },
    {
      "quarter": "2025-Q3",
      "companies": 6,
      "checked": 499
    }
  ],
  "pagination": {
    "page": 1,
    "per_page": 200,
    "total": 3,
    "pages": 1,
    "next": null
  },
  "changes": [
    {
      "company": "Exa Labs",
      "record": "https://startuphistory.org/c/exa.ai",
      "summary": "Added customer logos to its homepage: HubSpot and Monday.com.",
      "between": {
        "from": "2026-01-04T22:36:24.000Z",
        "to": "2026-02-03T14:39:34.000Z"
      },
      "counted_in": "2026-Q1",
      "evidence": "https://web.archive.org/web/20260203143934/https://exa.ai/",
      "evidence_kind": "internet_archive"
    },
    {
      "company": "Exaforce",
      "record": "https://startuphistory.org/c/exaforce.com",
      "summary": "Added customer logos to its homepage: Function Health, Replit, Lumilens, どこでも自動化, Invisible, コモンウェルス・フュージョン・システムズ and NTTデータ.",
      "between": {
        "from": "2026-01-12T07:57:47.000Z",
        "to": "2026-02-03T03:02:26.000Z"
      },
      "counted_in": "2026-Q1",
      "evidence": "https://web.archive.org/web/20260203030226/https://www.exaforce.com/",
      "evidence_kind": "internet_archive"
    },
    {
      "company": "DriveU.auto",
      "record": "https://startuphistory.org/c/driveu.auto",
      "summary": "Added customer logo to its homepage: Manifest Vegas.",
      "between": {
        "from": "2026-01-13T18:29:13.000Z",
        "to": "2026-02-02T17:28:06.000Z"
      },
      "counted_in": "2026-Q1",
      "evidence": "https://web.archive.org/web/20260202172806/https://driveu.auto/",
      "evidence_kind": "internet_archive"
    }
  ],
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Startups that added customer logos”, https://startuphistory.org/t/added-customer-logos (accessed 9 November 2026)"
}