{
  "title": "Customer logos most often shown on startup websites",
  "as_of": "2026-11-09",
  "summary": "Of the 1,841 startups whose homepage shows a section of customer logos, 57 show NVIDIA, 55 show Microsoft, 53 show Google, 43 show AWS, 34 show IBM.",
  "startups_with_customer_logos": 1841,
  "logos": [
    {
      "rank": 1,
      "logo": "NVIDIA",
      "startups": 57,
      "share": 0.030961434003259097,
      "record": "https://startuphistory.org/logos/nvidia"
    },
    {
      "rank": 2,
      "logo": "Microsoft",
      "startups": 55,
      "share": 0.029875067897881587,
      "record": "https://startuphistory.org/logos/microsoft"
    },
    {
      "rank": 3,
      "logo": "Google",
      "startups": 53,
      "share": 0.028788701792504073,
      "record": "https://startuphistory.org/logos/google"
    },
    {
      "rank": 4,
      "logo": "AWS",
      "startups": 43,
      "share": 0.023356871265616513,
      "record": "https://startuphistory.org/logos/aws"
    },
    {
      "rank": 5,
      "logo": "IBM",
      "startups": 34,
      "share": 0.018468223791417708,
      "record": "https://startuphistory.org/logos/ibm"
    },
    {
      "rank": 6,
      "logo": "Amazon",
      "startups": 32,
      "share": 0.017381857686040194,
      "record": "https://startuphistory.org/logos/amazon"
    },
    {
      "rank": 7,
      "logo": "Salesforce",
      "startups": 32,
      "share": 0.017381857686040194,
      "record": "https://startuphistory.org/logos/salesforce"
    },
    {
      "rank": 8,
      "logo": "Accenture",
      "startups": 31,
      "share": 0.01683867463335144,
      "record": "https://startuphistory.org/logos/accenture"
    },
    {
      "rank": 9,
      "logo": "Siemens",
      "startups": 31,
      "share": 0.01683867463335144,
      "record": "https://startuphistory.org/logos/siemens"
    },
    {
      "rank": 10,
      "logo": "Samsung",
      "startups": 29,
      "share": 0.015752308527973928,
      "record": "https://startuphistory.org/logos/samsung"
    },
    {
      "rank": 11,
      "logo": "Meta",
      "startups": 27,
      "share": 0.014665942422596416,
      "record": "https://startuphistory.org/logos/meta"
    },
    {
      "rank": 12,
      "logo": "Bosch",
      "startups": 24,
      "share": 0.013036393264530146,
      "record": "https://startuphistory.org/logos/bosch"
    },
    {
      "rank": 13,
      "logo": "Cisco",
      "startups": 24,
      "share": 0.013036393264530146,
      "record": "https://startuphistory.org/logos/cisco"
    },
    {
      "rank": 14,
      "logo": "Adobe",
      "startups": 23,
      "share": 0.012493210211841391,
      "record": "https://startuphistory.org/logos/adobe"
    },
    {
      "rank": 15,
      "logo": "Deloitte",
      "startups": 23,
      "share": 0.012493210211841391,
      "record": "https://startuphistory.org/logos/deloitte"
    },
    {
      "rank": 16,
      "logo": "Unilever",
      "startups": 23,
      "share": 0.012493210211841391,
      "record": "https://startuphistory.org/logos/unilever"
    },
    {
      "rank": 17,
      "logo": "Coca-Cola",
      "startups": 21,
      "share": 0.011406844106463879,
      "record": "https://startuphistory.org/logos/coca-cola"
    },
    {
      "rank": 18,
      "logo": "Intel",
      "startups": 21,
      "share": 0.011406844106463879,
      "record": "https://startuphistory.org/logos/intel"
    },
    {
      "rank": 19,
      "logo": "Pfizer",
      "startups": 21,
      "share": 0.011406844106463879,
      "record": "https://startuphistory.org/logos/pfizer"
    },
    {
      "rank": 20,
      "logo": "NHS",
      "startups": 19,
      "share": 0.010320478001086366,
      "record": "https://startuphistory.org/logos/nhs"
    },
    {
      "rank": 21,
      "logo": "OpenAI",
      "startups": 19,
      "share": 0.010320478001086366,
      "record": "https://startuphistory.org/logos/openai"
    },
    {
      "rank": 22,
      "logo": "Shopify",
      "startups": 19,
      "share": 0.010320478001086366,
      "record": "https://startuphistory.org/logos/shopify"
    },
    {
      "rank": 23,
      "logo": "Spotify",
      "startups": 19,
      "share": 0.010320478001086366,
      "record": "https://startuphistory.org/logos/spotify"
    },
    {
      "rank": 24,
      "logo": "Verizon",
      "startups": 19,
      "share": 0.010320478001086366,
      "record": "https://startuphistory.org/logos/verizon"
    },
    {
      "rank": 25,
      "logo": "HP",
      "startups": 18,
      "share": 0.00977729494839761,
      "record": "https://startuphistory.org/logos/hp"
    },
    {
      "rank": 26,
      "logo": "HubSpot",
      "startups": 18,
      "share": 0.00977729494839761,
      "record": "https://startuphistory.org/logos/hubspot"
    },
    {
      "rank": 27,
      "logo": "Intuit",
      "startups": 18,
      "share": 0.00977729494839761,
      "record": "https://startuphistory.org/logos/intuit"
    },
    {
      "rank": 28,
      "logo": "MIT",
      "startups": 18,
      "share": 0.00977729494839761,
      "record": "https://startuphistory.org/logos/mit"
    },
    {
      "rank": 29,
      "logo": "Snowflake",
      "startups": 18,
      "share": 0.00977729494839761,
      "record": "https://startuphistory.org/logos/snowflake"
    },
    {
      "rank": 30,
      "logo": "Toyota",
      "startups": 18,
      "share": 0.00977729494839761,
      "record": "https://startuphistory.org/logos/toyota"
    },
    {
      "rank": 31,
      "logo": "AstraZeneca",
      "startups": 17,
      "share": 0.009234111895708854,
      "record": "https://startuphistory.org/logos/astrazeneca"
    },
    {
      "rank": 32,
      "logo": "NASA",
      "startups": 17,
      "share": 0.009234111895708854,
      "record": "https://startuphistory.org/logos/nasa"
    },
    {
      "rank": 33,
      "logo": "Notion",
      "startups": 17,
      "share": 0.009234111895708854,
      "record": "https://startuphistory.org/logos/notion"
    },
    {
      "rank": 34,
      "logo": "PwC",
      "startups": 17,
      "share": 0.009234111895708854,
      "record": "https://startuphistory.org/logos/pwc"
    },
    {
      "rank": 35,
      "logo": "Ramp",
      "startups": 17,
      "share": 0.009234111895708854,
      "record": "https://startuphistory.org/logos/ramp"
    },
    {
      "rank": 36,
      "logo": "Comcast",
      "startups": 16,
      "share": 0.008690928843020097,
      "record": "https://startuphistory.org/logos/comcast"
    },
    {
      "rank": 37,
      "logo": "Cursor",
      "startups": 16,
      "share": 0.008690928843020097,
      "record": "https://startuphistory.org/logos/cursor"
    },
    {
      "rank": 38,
      "logo": "Hitachi",
      "startups": 16,
      "share": 0.008690928843020097,
      "record": "https://startuphistory.org/logos/hitachi"
    },
    {
      "rank": 39,
      "logo": "Netflix",
      "startups": 16,
      "share": 0.008690928843020097,
      "record": "https://startuphistory.org/logos/netflix"
    },
    {
      "rank": 40,
      "logo": "Vercel",
      "startups": 16,
      "share": 0.008690928843020097,
      "record": "https://startuphistory.org/logos/vercel"
    },
    {
      "rank": 41,
      "logo": "Hyundai",
      "startups": 15,
      "share": 0.008147745790331342,
      "record": "https://startuphistory.org/logos/hyundai"
    },
    {
      "rank": 42,
      "logo": "Nestlé",
      "startups": 15,
      "share": 0.008147745790331342,
      "record": "https://startuphistory.org/logos/nestle"
    },
    {
      "rank": 43,
      "logo": "Sanofi",
      "startups": 15,
      "share": 0.008147745790331342,
      "record": "https://startuphistory.org/logos/sanofi"
    },
    {
      "rank": 44,
      "logo": "Stripe",
      "startups": 15,
      "share": 0.008147745790331342,
      "record": "https://startuphistory.org/logos/stripe"
    },
    {
      "rank": 45,
      "logo": "Walmart",
      "startups": 15,
      "share": 0.008147745790331342,
      "record": "https://startuphistory.org/logos/walmart"
    },
    {
      "rank": 46,
      "logo": "Airbus",
      "startups": 14,
      "share": 0.0076045627376425855,
      "record": "https://startuphistory.org/logos/airbus"
    },
    {
      "rank": 47,
      "logo": "Apple",
      "startups": 14,
      "share": 0.0076045627376425855,
      "record": "https://startuphistory.org/logos/apple"
    },
    {
      "rank": 48,
      "logo": "BMW",
      "startups": 14,
      "share": 0.0076045627376425855,
      "record": "https://startuphistory.org/logos/bmw"
    },
    {
      "rank": 49,
      "logo": "Dropbox",
      "startups": 14,
      "share": 0.0076045627376425855,
      "record": "https://startuphistory.org/logos/dropbox"
    },
    {
      "rank": 50,
      "logo": "Honda",
      "startups": 14,
      "share": 0.0076045627376425855,
      "record": "https://startuphistory.org/logos/honda"
    },
    {
      "rank": 51,
      "logo": "PepsiCo",
      "startups": 14,
      "share": 0.0076045627376425855,
      "record": "https://startuphistory.org/logos/pepsico"
    },
    {
      "rank": 52,
      "logo": "SAP",
      "startups": 14,
      "share": 0.0076045627376425855,
      "record": "https://startuphistory.org/logos/sap"
    },
    {
      "rank": 53,
      "logo": "Stanford University",
      "startups": 14,
      "share": 0.0076045627376425855,
      "record": "https://startuphistory.org/logos/stanford-university"
    },
    {
      "rank": 54,
      "logo": "Databricks",
      "startups": 13,
      "share": 0.007061379684953829,
      "record": "https://startuphistory.org/logos/databricks"
    },
    {
      "rank": 55,
      "logo": "EY",
      "startups": 13,
      "share": 0.007061379684953829,
      "record": "https://startuphistory.org/logos/ey"
    },
    {
      "rank": 56,
      "logo": "Google Cloud",
      "startups": 13,
      "share": 0.007061379684953829,
      "record": "https://startuphistory.org/logos/google-cloud"
    },
    {
      "rank": 57,
      "logo": "Johnson & Johnson",
      "startups": 13,
      "share": 0.007061379684953829,
      "record": "https://startuphistory.org/logos/johnson-and-johnson"
    },
    {
      "rank": 58,
      "logo": "Stanford",
      "startups": 13,
      "share": 0.007061379684953829,
      "record": "https://startuphistory.org/logos/stanford"
    },
    {
      "rank": 59,
      "logo": "Uber",
      "startups": 13,
      "share": 0.007061379684953829,
      "record": "https://startuphistory.org/logos/uber"
    },
    {
      "rank": 60,
      "logo": "Unity",
      "startups": 13,
      "share": 0.007061379684953829,
      "record": "https://startuphistory.org/logos/unity"
    },
    {
      "rank": 61,
      "logo": "Amgen",
      "startups": 12,
      "share": 0.006518196632265073,
      "record": "https://startuphistory.org/logos/amgen"
    },
    {
      "rank": 62,
      "logo": "Anthropic",
      "startups": 12,
      "share": 0.006518196632265073,
      "record": "https://startuphistory.org/logos/anthropic"
    },
    {
      "rank": 63,
      "logo": "Brex",
      "startups": 12,
      "share": 0.006518196632265073,
      "record": "https://startuphistory.org/logos/brex"
    },
    {
      "rank": 64,
      "logo": "Coinbase",
      "startups": 12,
      "share": 0.006518196632265073,
      "record": "https://startuphistory.org/logos/coinbase"
    },
    {
      "rank": 65,
      "logo": "Docusign",
      "startups": 12,
      "share": 0.006518196632265073,
      "record": "https://startuphistory.org/logos/docusign"
    },
    {
      "rank": 66,
      "logo": "eBay",
      "startups": 12,
      "share": 0.006518196632265073,
      "record": "https://startuphistory.org/logos/ebay"
    },
    {
      "rank": 67,
      "logo": "Ford",
      "startups": 12,
      "share": 0.006518196632265073,
      "record": "https://startuphistory.org/logos/ford"
    },
    {
      "rank": 68,
      "logo": "KPMG",
      "startups": 12,
      "share": 0.006518196632265073,
      "record": "https://startuphistory.org/logos/kpmg"
    },
    {
      "rank": 69,
      "logo": "Merck",
      "startups": 12,
      "share": 0.006518196632265073,
      "record": "https://startuphistory.org/logos/merck"
    },
    {
      "rank": 70,
      "logo": "PayPal",
      "startups": 12,
      "share": 0.006518196632265073,
      "record": "https://startuphistory.org/logos/paypal"
    },
    {
      "rank": 71,
      "logo": "Reddit",
      "startups": 12,
      "share": 0.006518196632265073,
      "record": "https://startuphistory.org/logos/reddit"
    },
    {
      "rank": 72,
      "logo": "Replit",
      "startups": 12,
      "share": 0.006518196632265073,
      "record": "https://startuphistory.org/logos/replit"
    },
    {
      "rank": 73,
      "logo": "Vodafone",
      "startups": 12,
      "share": 0.006518196632265073,
      "record": "https://startuphistory.org/logos/vodafone"
    },
    {
      "rank": 74,
      "logo": "Workday",
      "startups": 12,
      "share": 0.006518196632265073,
      "record": "https://startuphistory.org/logos/workday"
    },
    {
      "rank": 75,
      "logo": "Airbnb",
      "startups": 11,
      "share": 0.005975013579576317,
      "record": "https://startuphistory.org/logos/airbnb"
    },
    {
      "rank": 76,
      "logo": "Atlassian",
      "startups": 11,
      "share": 0.005975013579576317,
      "record": "https://startuphistory.org/logos/atlassian"
    },
    {
      "rank": 77,
      "logo": "Bayer",
      "startups": 11,
      "share": 0.005975013579576317,
      "record": "https://startuphistory.org/logos/bayer"
    },
    {
      "rank": 78,
      "logo": "Citi",
      "startups": 11,
      "share": 0.005975013579576317,
      "record": "https://startuphistory.org/logos/citi"
    },
    {
      "rank": 79,
      "logo": "Dell",
      "startups": 11,
      "share": 0.005975013579576317,
      "record": "https://startuphistory.org/logos/dell"
    },
    {
      "rank": 80,
      "logo": "DoorDash",
      "startups": 11,
      "share": 0.005975013579576317,
      "record": "https://startuphistory.org/logos/doordash"
    },
    {
      "rank": 81,
      "logo": "ElevenLabs",
      "startups": 11,
      "share": 0.005975013579576317,
      "record": "https://startuphistory.org/logos/elevenlabs"
    },
    {
      "rank": 82,
      "logo": "Harvard University",
      "startups": 11,
      "share": 0.005975013579576317,
      "record": "https://startuphistory.org/logos/harvard-university"
    },
    {
      "rank": 83,
      "logo": "LangChain",
      "startups": 11,
      "share": 0.005975013579576317,
      "record": "https://startuphistory.org/logos/langchain"
    },
    {
      "rank": 84,
      "logo": "Lockheed Martin",
      "startups": 11,
      "share": 0.005975013579576317,
      "record": "https://startuphistory.org/logos/lockheed-martin"
    },
    {
      "rank": 85,
      "logo": "Nike",
      "startups": 11,
      "share": 0.005975013579576317,
      "record": "https://startuphistory.org/logos/nike"
    },
    {
      "rank": 86,
      "logo": "Oracle",
      "startups": 11,
      "share": 0.005975013579576317,
      "record": "https://startuphistory.org/logos/oracle"
    },
    {
      "rank": 87,
      "logo": "Roche",
      "startups": 11,
      "share": 0.005975013579576317,
      "record": "https://startuphistory.org/logos/roche"
    },
    {
      "rank": 88,
      "logo": "Schneider Electric",
      "startups": 11,
      "share": 0.005975013579576317,
      "record": "https://startuphistory.org/logos/schneider-electric"
    },
    {
      "rank": 89,
      "logo": "University of Oxford",
      "startups": 11,
      "share": 0.005975013579576317,
      "record": "https://startuphistory.org/logos/university-of-oxford"
    },
    {
      "rank": 90,
      "logo": "AT&T",
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      "share": 0.005431830526887561,
      "record": "https://startuphistory.org/logos/at-and-t"
    },
    {
      "rank": 91,
      "logo": "BASF",
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      "record": "https://startuphistory.org/logos/basf"
    },
    {
      "rank": 92,
      "logo": "BP",
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    },
    {
      "rank": 93,
      "logo": "ByteDance",
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    },
    {
      "rank": 94,
      "logo": "Claude",
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    },
    {
      "rank": 95,
      "logo": "Clay",
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    },
    {
      "rank": 96,
      "logo": "Decathlon",
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    },
    {
      "rank": 97,
      "logo": "EDF",
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    {
      "rank": 98,
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    {
      "rank": 99,
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    {
      "rank": 100,
      "logo": "Lovable",
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    },
    {
      "rank": 101,
      "logo": "Mastercard",
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    },
    {
      "rank": 102,
      "logo": "Perplexity",
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    },
    {
      "rank": 103,
      "logo": "Philips",
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    },
    {
      "rank": 104,
      "logo": "Takeda",
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    },
    {
      "rank": 105,
      "logo": "Zapier",
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    },
    {
      "rank": 106,
      "logo": "ABB",
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    },
    {
      "rank": 107,
      "logo": "Allianz",
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    },
    {
      "rank": 108,
      "logo": "Apollo",
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    },
    {
      "rank": 109,
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    },
    {
      "rank": 110,
      "logo": "Burger King",
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    },
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      "rank": 876,
      "logo": "Vapi",
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      "record": "https://startuphistory.org/logos/vapi"
    },
    {
      "rank": 877,
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      "share": 0.0016295491580662683,
      "record": "https://startuphistory.org/logos/vedanta"
    },
    {
      "rank": 878,
      "logo": "Viasat",
      "startups": 3,
      "share": 0.0016295491580662683,
      "record": "https://startuphistory.org/logos/viasat"
    },
    {
      "rank": 879,
      "logo": "Vivint",
      "startups": 3,
      "share": 0.0016295491580662683,
      "record": "https://startuphistory.org/logos/vivint"
    },
    {
      "rank": 880,
      "logo": "walker & dunlop",
      "startups": 3,
      "share": 0.0016295491580662683,
      "record": "https://startuphistory.org/logos/walker-and-dunlop"
    },
    {
      "rank": 881,
      "logo": "Warner Music Group",
      "startups": 3,
      "share": 0.0016295491580662683,
      "record": "https://startuphistory.org/logos/warner-music-group"
    },
    {
      "rank": 882,
      "logo": "Warp",
      "startups": 3,
      "share": 0.0016295491580662683,
      "record": "https://startuphistory.org/logos/warp"
    },
    {
      "rank": 883,
      "logo": "Wealthfront",
      "startups": 3,
      "share": 0.0016295491580662683,
      "record": "https://startuphistory.org/logos/wealthfront"
    },
    {
      "rank": 884,
      "logo": "WhatsApp",
      "startups": 3,
      "share": 0.0016295491580662683,
      "record": "https://startuphistory.org/logos/whatsapp"
    },
    {
      "rank": 885,
      "logo": "Wolt",
      "startups": 3,
      "share": 0.0016295491580662683,
      "record": "https://startuphistory.org/logos/wolt"
    },
    {
      "rank": 886,
      "logo": "Xero",
      "startups": 3,
      "share": 0.0016295491580662683,
      "record": "https://startuphistory.org/logos/xero"
    },
    {
      "rank": 887,
      "logo": "Xylem",
      "startups": 3,
      "share": 0.0016295491580662683,
      "record": "https://startuphistory.org/logos/xylem"
    },
    {
      "rank": 888,
      "logo": "Yahoo",
      "startups": 3,
      "share": 0.0016295491580662683,
      "record": "https://startuphistory.org/logos/yahoo"
    },
    {
      "rank": 889,
      "logo": "Yelp",
      "startups": 3,
      "share": 0.0016295491580662683,
      "record": "https://startuphistory.org/logos/yelp"
    },
    {
      "rank": 890,
      "logo": "Yotpo",
      "startups": 3,
      "share": 0.0016295491580662683,
      "record": "https://startuphistory.org/logos/yotpo"
    },
    {
      "rank": 891,
      "logo": "Yotta",
      "startups": 3,
      "share": 0.0016295491580662683,
      "record": "https://startuphistory.org/logos/yotta"
    },
    {
      "rank": 892,
      "logo": "Zepto",
      "startups": 3,
      "share": 0.0016295491580662683,
      "record": "https://startuphistory.org/logos/zepto"
    },
    {
      "rank": 893,
      "logo": "ZF",
      "startups": 3,
      "share": 0.0016295491580662683,
      "record": "https://startuphistory.org/logos/zf"
    },
    {
      "rank": 894,
      "logo": "Zoetis",
      "startups": 3,
      "share": 0.0016295491580662683,
      "record": "https://startuphistory.org/logos/zoetis"
    },
    {
      "rank": 895,
      "logo": "Zoominfo",
      "startups": 3,
      "share": 0.0016295491580662683,
      "record": "https://startuphistory.org/logos/zoominfo"
    }
  ],
  "method": "https://startuphistory.org/logos#method",
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Customer logos most often shown on startup websites”, https://startuphistory.org/logos (accessed 9 November 2026)"
}