{
  "company": {
    "name": "Zirtue",
    "website": "https://zirtue.com/",
    "record": "https://startuphistory.org/c/zirtue.com"
  },
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    "headline": "Built for extra support when it matters most.",
    "description": "Zirtue is the bill-pay lending platform powered by friends and family. Pay your bills on time with support from someone you trust, no credit checks, no hidden fees, and over 40,000 billers available. ",
    "evidence": "https://www.zirtue.com/",
    "evidence_kind": "live_capture",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
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  "last_checked": "2026-11-06T21:40:23.363Z",
  "live_status": null,
  "messaging": [
    {
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      "variants": [
        {
          "headline": "Built for extra support when it matters most.",
          "subhead": "Zirtue is the bill-pay lending platform powered by friends and family. Pay your bills on time with support from someone you trust, no credit checks, no hidden fees, and over 40,000 billers available. ",
          "observed_at": "2026-11-06T21:40:23.363Z",
          "evidence": "https://www.zirtue.com/",
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      ],
      "headline": "Built for extra support when it matters most.",
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      "to": "2026-11-06T21:40:23.363Z",
      "captures": 1,
      "evidence": "https://www.zirtue.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T21:40:23.363Z"
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  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Zirtue” company record, https://startuphistory.org/c/zirtue.com"
}