{
  "company": {
    "name": "Yenmo",
    "website": "https://yenmo.in/",
    "record": "https://startuphistory.org/c/yenmo.in"
  },
  "status": null,
  "history_since": "2026-11-06T21:39:14.360Z",
  "baseline": {
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    "observed_at": "2026-11-06T21:39:14.360Z",
    "headline": "Borrow against your mutual funds and shares",
    "description": "Borrow against your mutual funds and shares without selling them. Interest from 9.89% p.a., ₹0 annual fee, ₹0 foreclosure and a 3-year credit line.",
    "evidence": "https://yenmo.in/",
    "evidence_kind": "live_capture",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T21:39:14.360Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2026-11-06T21:39:14.360Z",
      "variants": [
        {
          "headline": "Borrow against your mutual funds and shares",
          "subhead": "Borrow against your mutual funds and shares without selling them. Interest from 9.89% p.a., ₹0 annual fee, ₹0 foreclosure and a 3-year credit line.",
          "observed_at": "2026-11-06T21:39:14.360Z",
          "evidence": "https://yenmo.in/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Borrow against your mutual funds and shares",
      "subhead": "Borrow against your mutual funds and shares without selling them. Interest from 9.89% p.a., ₹0 annual fee, ₹0 foreclosure and a 3-year credit line.",
      "from": "2026-11-06T21:39:14.360Z",
      "to": "2026-11-06T21:39:14.360Z",
      "captures": 1,
      "evidence": "https://yenmo.in/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T21:39:14.360Z"
      },
      "current": true
    }
  ],
  "changes": [],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Yenmo” company record, https://startuphistory.org/c/yenmo.in"
}