{
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    "name": "Variant",
    "website": "https://variant.com/",
    "record": "https://startuphistory.org/c/variant.com"
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    {
      "name": "Hedra",
      "record": "https://startuphistory.org/c/hedra.com",
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      "overlap": "direct",
      "why": "Both provide creative AI platforms that help teams generate and accelerate marketing content creation."
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      "name": "First Concepts",
      "record": "https://startuphistory.org/c/firstconcepts.co",
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      "name": "Stewdio",
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      "name": "GetCrux",
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      "why": "Both use AI to improve the strategy and production of performance-focused marketing creatives."
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  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Variant” company record, https://startuphistory.org/c/variant.com"
}