{
  "company": {
    "name": "Upstock",
    "website": "https://upstock.app/",
    "record": "https://startuphistory.org/c/upstock.app"
  },
  "status": null,
  "history_since": "2026-11-06T21:31:27.185Z",
  "baseline": {
    "snapshot_id": "b233635dc9796a1aede83ffa64fad7fdabc00950d0c93b3c702a895e8a0f2bed",
    "observed_at": "2026-11-06T21:31:27.185Z",
    "headline": "Wholesale FMCG &",
    "description": "Easily manage all your hospitality, foodservice and FMCG grocery orders. Automate invoicing, pricing, payments and logistics with powerful AI tools.",
    "evidence": "https://www.upstock.app/",
    "evidence_kind": "live_capture",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [
            "No Ugly Wholesale",
            "Finders & Keepers",
            "Clean Collective",
            "Two Islands",
            "Waiheke Herbs",
            "The Food Store",
            "Market Lane Coffee",
            "Cilantro Cheese",
            "Natural Fare",
            "Mr. Consistent",
            "A Lady Butcher",
            "Honest Gum",
            "Goodfood Group",
            "Botanical Homeware",
            "Kokonati",
            "Holly Bacon Co",
            "The Wild Pie Co",
            "The Hunting Lodge"
          ],
          "investors": [],
          "prices": [
            "$99 / month"
          ],
          "compliance": [],
          "funding": []
        },
        {
          "page": "pricing",
          "customers": [],
          "investors": [],
          "prices": [
            "$99 / month"
          ],
          "compliance": [],
          "funding": []
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T21:31:27.185Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2026-11-06T21:31:27.185Z",
      "variants": [
        {
          "headline": "Wholesale FMCG &",
          "subhead": "Easily manage all your hospitality, foodservice and FMCG grocery orders. Automate invoicing, pricing, payments and logistics with powerful AI tools.",
          "observed_at": "2026-11-06T21:31:27.185Z",
          "evidence": "https://www.upstock.app/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Wholesale FMCG &",
      "subhead": "Easily manage all your hospitality, foodservice and FMCG grocery orders. Automate invoicing, pricing, payments and logistics with powerful AI tools.",
      "from": "2026-11-06T21:31:27.185Z",
      "to": "2026-11-06T21:31:27.185Z",
      "captures": 1,
      "evidence": "https://www.upstock.app/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T21:31:27.185Z"
      },
      "current": true
    }
  ],
  "changes": [],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Upstock” company record, https://startuphistory.org/c/upstock.app"
}