{
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    "name": "Smilie",
    "website": "https://smilie.io/",
    "record": "https://startuphistory.org/c/smilie.io"
  },
  "status": null,
  "history_since": "2023-06-10T03:03:11.000Z",
  "baseline": {
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    "headline": "Making Corporate Gifting Delightful",
    "description": "Making Corporate Gifting Delightful Smilie automates customising and sending smile-worthy, memorable gifts! Ones that won’t end up at the back of the closet. Really? How so? Making Corporate Gifting D",
    "evidence": "https://web.archive.org/web/20230610030311/https://smilie.io/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T20:50:04.545Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2023-08-02T10:26:02.000Z",
      "variants": [
        {
          "headline": "Making Corporate Gifting Delightful",
          "subhead": "Making Corporate Gifting Delightful Smilie automates customising and sending smile-worthy, memorable gifts! Ones that won’t end up at the back of the closet. Really? How so? Making Corporate Gifting D",
          "observed_at": "2023-06-10T03:03:11.000Z",
          "evidence": "https://web.archive.org/web/20230610030311/https://smilie.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Making Corporate Gifting Delightful",
          "subhead": "Making Corporate Gifting Delightful Smilie automates customising and sending smile-worthy, memorable gifts! Ones that won’t end up at the back of the closet. Really? How so? Making Corporate Gifting D",
          "observed_at": "2023-08-02T10:26:02.000Z",
          "evidence": "https://web.archive.org/web/20230802102602/https://smilie.io/",
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        }
      ],
      "headline": "Making Corporate Gifting Delightful",
      "subhead": "Making Corporate Gifting Delightful Smilie automates customising and sending smile-worthy, memorable gifts! Ones that won’t end up at the back of the closet. Really? How so? Making Corporate Gifting D",
      "from": "2023-06-10T03:03:11.000Z",
      "to": "2023-08-02T10:26:02.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20230802102602/https://smilie.io/",
      "evidence_kind": "internet_archive",
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          "to": "2023-08-02T10:26:02.000Z"
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      },
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    },
    {
      "quote_observed_at": "2024-07-16T03:30:23.000Z",
      "variants": [
        {
          "headline": "Enabling touchpoints through gifting",
          "subhead": "Different moments require different touchpoints. See how Smilie can help you in automating gifting during meaningful moments and measure success through",
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          "evidence": "https://web.archive.org/web/20240113155602/https://smilie.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Enabling touchpoints through gifting",
          "subhead": "Different moments require different touchpoints. See how Smilie can help you in automating gifting during meaningful moments and measure success through",
          "observed_at": "2024-07-16T03:30:23.000Z",
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        }
      ],
      "headline": "Enabling touchpoints through gifting",
      "subhead": "Different moments require different touchpoints. See how Smilie can help you in automating gifting during meaningful moments and measure success through",
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      "to": "2024-07-16T03:30:23.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20240716033023/https://smilie.io/",
      "evidence_kind": "internet_archive",
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          "to": "2024-07-16T03:30:23.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T20:50:04.545Z",
      "variants": [
        {
          "headline": "Professional branded corporate gifts, merchandise, made simple",
          "subhead": "Discover customised and premium corporate gifts in Singapore with Smilie. Personalised, eco-friendly, and fast delivery for clients, teams & events.",
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          "evidence": "https://web.archive.org/web/20251008213941/https://www.smilie.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Corporate Gifts Singapore:",
          "subhead": "Discover customised and premium corporate gifts in Singapore with Smilie. Personalised, eco-friendly, and fast delivery for clients, teams & events.",
          "observed_at": "2026-01-14T19:15:58.000Z",
          "evidence": "https://web.archive.org/web/20260114191558/https://www.smilie.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Corporate Gifts Singapore",
          "subhead": "Discover customised corporate gifts in Singapore with Smilie. Add your logo, choose practical products, and get help with bulk orders, packing, and delivery.",
          "observed_at": "2026-10-17T04:56:48.000Z",
          "evidence": "https://web.archive.org/web/20261017045648/https://www.smilie.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Corporate Gifts Singapore for Modern Teams",
          "subhead": "Find customised corporate gifts in Singapore with Smilie. Add your logo, choose practical products, and get help with bulk orders, packing, and delivery.",
          "observed_at": "2026-11-06T20:50:04.545Z",
          "evidence": "https://www.smilie.io/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Corporate Gifts Singapore for Modern Teams",
      "subhead": "Find customised corporate gifts in Singapore with Smilie. Add your logo, choose practical products, and get help with bulk orders, packing, and delivery.",
      "from": "2025-10-08T21:39:41.000Z",
      "to": "2026-11-06T20:50:04.545Z",
      "captures": 4,
      "evidence": "https://www.smilie.io/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2025-10-08T21:39:41.000Z",
          "to": "2026-11-06T20:50:04.545Z"
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      "id": "page-3e4cbfff466c01abc2bfe84189946e956ac9e37410f5b3809ab5ecc024748438:29f2b3aac77d2c275f019232cf4572ec35069e688898902c10b87bda51664f01:headline:c75f4226be0d29f4",
      "before_evidence": "https://web.archive.org/web/20230802102602/https://smilie.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Making Corporate Gifting Delightful” to “Enabling touchpoints through gifting”.",
      "between": {
        "from": "2023-08-02T10:26:02.000Z",
        "to": "2024-01-13T15:56:02.000Z"
      },
      "evidence": "https://web.archive.org/web/20240113155602/https://smilie.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
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      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2023-08-02T10:26:02.000Z",
        "to": "2024-01-13T15:56:02.000Z"
      },
      "evidence": "https://web.archive.org/web/20240113155602/https://smilie.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 3,
      "id": "page-dfee49707df78b9beee793a421f9b793d178a7283f456340866740b48a73c490:4a9a70d286ca658f04d6802153a5471ad23d4491b79bd8301f0aad5b7f11f69c:headline:ddd5dc596a40d7c9",
      "before_evidence": "https://web.archive.org/web/20251008213941/https://www.smilie.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Professional branded corporate gifts, merchandise, made simple” to “Corporate Gifts Singapore:”.",
      "between": {
        "from": "2025-10-08T21:39:41.000Z",
        "to": "2026-01-14T19:15:58.000Z"
      },
      "evidence": "https://web.archive.org/web/20260114191558/https://www.smilie.io/",
      "evidence_kind": "internet_archive",
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      "topic": null
    },
    {
      "n": 4,
      "id": "page-6554f2c7e25d11e280af03b5bf553250613b4ea8e4dc4ea1131a49740606c8ec:e2aa2254af2c7752233c11ca9f1dd01a020ee2ada07aed0a4d01fbb72ae7bc3f:customers_added:ce430a9f3ad967e8",
      "before_evidence": "https://web.archive.org/web/20261017045648/https://www.smilie.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Claude by Anthropic, Grok, Workday and Coupang.",
      "between": {
        "from": "2026-10-17T04:56:48.000Z",
        "to": "2026-11-06T20:50:04.545Z"
      },
      "evidence": "https://www.smilie.io/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    }
  ],
  "update": null,
  "same_space": [
    {
      "name": "Merx",
      "record": "https://startuphistory.org/c/hellomerx.com",
      "basis": "description_similarity",
      "category": null
    }
  ],
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Smilie” company record, https://startuphistory.org/c/smilie.io"
}