{
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    "website": "https://simplyzibra.com.au/",
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  },
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    "description": "The digital card to manage every account in one place. Zibra makes you smarter with your spending. Sign up now to experience the future of your money.",
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    "basis": "first_observation",
    "is_change": false
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  "last_checked": null,
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      ],
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      "captures": 2,
      "evidence": "https://web.archive.org/web/20220814154001/https://www.simplyzibra.com.au/",
      "evidence_kind": "internet_archive",
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          "to": "2022-08-14T15:40:01.000Z"
        }
      },
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          "headline": "We make finance simple",
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        },
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          "evidence": "https://web.archive.org/web/20240105193103/https://www.simplyzibra.com.au/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "We make finance simple",
          "subhead": "The digital card to manage every account in one place. Zibra makes you smarter with your spending. Sign up now to experience the future of your money.",
          "observed_at": "2024-07-25T07:18:59.000Z",
          "evidence": "https://web.archive.org/web/20240725071859/https://www.simplyzibra.com.au/",
          "evidence_kind": "internet_archive"
        }
      ],
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      "subhead": "The digital card to manage every account in one place. Zibra makes you smarter with your spending. Sign up now to experience the future of your money.",
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      "to": "2024-07-25T07:18:59.000Z",
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          "to": "2024-07-25T07:18:59.000Z"
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      "quote_observed_at": "2025-03-16T10:12:50.000Z",
      "variants": [
        {
          "headline": "Your Wallet, Supercharged",
          "subhead": "The AI-powered upgrade for your wallet to earn you more points, cashback and rewards on every purchase.",
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        }
      ],
      "headline": "Your Wallet, Supercharged",
      "subhead": "The AI-powered upgrade for your wallet to earn you more points, cashback and rewards on every purchase.",
      "from": "2025-03-16T10:12:50.000Z",
      "to": "2025-03-16T10:12:50.000Z",
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      "evidence": "https://web.archive.org/web/20250316101250/https://www.simplyzibra.com.au/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-03-16T10:12:50.000Z"
      },
      "current": true
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      "id": "page-f17d0dbce6a02cf72c5875ea65f2437a8b1cb4c4300622f6931c89f0987e0708:db918ba7ebf6ce85d6d167a671bb630ba92aeece51320c9e40d24eef79e87f72:headline:f4d609f717ea9330",
      "before_evidence": "https://web.archive.org/web/20220814154001/https://www.simplyzibra.com.au/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Smarter finance is black & white” to “We make finance simple”.",
      "between": {
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        "to": "2023-10-22T17:11:46.000Z"
      },
      "evidence": "https://web.archive.org/web/20231022171146/https://www.simplyzibra.com.au/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
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    {
      "n": 2,
      "id": "page-bbcbd76626358f66c92eb1f9abf4c99a9ee6de7127912abd415908c85e6ea0d2:d52efc3e2e2ff4acbc0cb5e237f51f73e4c950f0e56dab719e8133e3093a70f2:headline:1147eff65ce4cf24",
      "before_evidence": "https://web.archive.org/web/20240725071859/https://www.simplyzibra.com.au/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “We make finance simple” to “Your Wallet, Supercharged”.",
      "between": {
        "from": "2024-07-25T07:18:59.000Z",
        "to": "2025-03-16T10:12:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20250316101250/https://www.simplyzibra.com.au/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "same_space": [],
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Zibra” company record, https://startuphistory.org/c/simplyzibra.com.au"
}