{
  "company": {
    "name": "Simple Energy",
    "website": "https://simpleenergy.com/",
    "record": "https://startuphistory.org/c/simpleenergy.com"
  },
  "status": null,
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    "headline": "Changing how utilities engage customers",
    "description": null,
    "evidence": "https://web.archive.org/web/20110202112359/http://simpleenergy.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
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  "last_checked": null,
  "live_status": "js_only",
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    {
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      "variants": [
        {
          "headline": "Changing how utilities engage customers",
          "subhead": null,
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          "evidence": "https://web.archive.org/web/20110202112359/http://simpleenergy.com/",
          "evidence_kind": "internet_archive"
        }
      ],
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      "to": "2011-02-02T11:23:59.000Z",
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      },
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    },
    {
      "quote_observed_at": "2019-01-23T22:12:25.000Z",
      "variants": [
        {
          "headline": "The Utility Industry’s Leading Energy Action Platform",
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          "evidence": "https://web.archive.org/web/20190123221225/https://simpleenergy.com/",
          "evidence_kind": "internet_archive"
        }
      ],
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      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Simple Energy” to “Changing how utilities engage customers”.",
      "between": {
        "from": "2009-02-07T03:13:56.000Z",
        "to": "2011-02-02T11:23:59.000Z"
      },
      "evidence": "https://web.archive.org/web/20110202112359/http://simpleenergy.com/",
      "evidence_kind": "internet_archive",
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      "before_evidence": "https://web.archive.org/web/20090207031356/http://simpleenergy.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2009-02-07T03:13:56.000Z",
        "to": "2011-02-02T11:23:59.000Z"
      },
      "evidence": "https://web.archive.org/web/20110202112359/http://simpleenergy.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Changing how utilities engage customers” to “Simple Energy”.",
      "between": {
        "from": "2011-02-02T11:23:59.000Z",
        "to": "2014-02-04T22:01:23.000Z"
      },
      "evidence": "https://web.archive.org/web/20140204220123/http://simpleenergy.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
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    {
      "n": 4,
      "id": "page-aca6091f815fb6ecb09e9780ff07621d99b7511c878dc7ba82a22f9909240ea1:a6b16f6a3a52b0989f856cec4d69d9308ab86019e1a56d27c295eb758fc87dc4:headline:5ec679bb2b5c96e9",
      "before_evidence": "https://web.archive.org/web/20170710215836/http://simpleenergy.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Simple Energy” to “The Utility Industry’s Leading Energy Action Platform”.",
      "between": {
        "from": "2017-07-10T21:58:36.000Z",
        "to": "2019-01-23T22:12:25.000Z"
      },
      "evidence": "https://web.archive.org/web/20190123221225/https://simpleenergy.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
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  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Simple Energy” company record, https://startuphistory.org/c/simpleenergy.com"
}