{
  "company": {
    "name": "Simile (The Simulation Company)",
    "website": "https://simile.ai/",
    "record": "https://startuphistory.org/c/simile.ai"
  },
  "status": null,
  "history_since": "2020-04-15T12:35:43.000Z",
  "baseline": {
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    "headline": "The Simile AI Suite",
    "description": "Simile adds ‘Plug and Play’ AI technology to eCommerce sites that improves the customers browsing and product discovery experience. Try Today!:D",
    "evidence": "https://web.archive.org/web/20200415123543/https://simile.ai/",
    "evidence_kind": "internet_archive",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [],
          "investors": [],
          "prices": [],
          "compliance": [
            "GDPR"
          ],
          "funding": []
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T20:46:10.117Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2026-07-09T07:10:21.000Z",
      "variants": [
        {
          "headline": "The Simile AI Suite",
          "subhead": "Simile adds ‘Plug and Play’ AI technology to eCommerce sites that improves the customers browsing and product discovery experience. Try Today!:D",
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          "evidence": "https://web.archive.org/web/20200415123543/https://simile.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The Simile AI Suite",
          "subhead": "Simile adds ‘Plug and Play’ AI technology to eCommerce sites that improves the customers browsing and product discovery experience. Try Today!:D",
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          "evidence": "https://web.archive.org/web/20201101030735/https://simile.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Simile AI Suite",
          "subhead": "Simile adds ‘Plug and Play’ AI technology to eCommerce sites that improve the customers browsing and product discovery experience. Try Today!",
          "observed_at": "2021-04-15T10:45:20.000Z",
          "evidence": "https://web.archive.org/web/20210415104520/https://simile.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Simile AI Suite",
          "subhead": "Simile adds ‘Plug and Play’ AI technology to eCommerce sites that improve the customers browsing and product discovery experience. Try Today!",
          "observed_at": "2023-03-15T07:14:21.000Z",
          "evidence": "https://web.archive.org/web/20230315071421/https://simile.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Simile is a simulation platform for human behavior",
          "subhead": "Simile is a simulation platform for human behavior.",
          "observed_at": "2026-07-09T07:10:21.000Z",
          "evidence": "https://web.archive.org/web/20260709071021/https://simile.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Simile is a simulation platform for human behavior",
      "subhead": "Simile is a simulation platform for human behavior.",
      "from": "2020-04-15T12:35:43.000Z",
      "to": "2026-07-09T07:10:21.000Z",
      "captures": 5,
      "evidence": "https://web.archive.org/web/20260709071021/https://simile.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
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          "from": "2020-04-15T12:35:43.000Z",
          "to": "2026-07-09T07:10:21.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T20:46:10.117Z",
      "variants": [
        {
          "headline": "Simulate every decision at scale",
          "subhead": "Simulate how real customers respond to a launch, price change, or campaign — before you ship. Built by the Stanford researchers behind generative agents.",
          "observed_at": "2026-11-06T20:46:10.117Z",
          "evidence": "https://www.simile.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Simulate every decision at scale",
      "subhead": "Simulate how real customers respond to a launch, price change, or campaign — before you ship. Built by the Stanford researchers behind generative agents.",
      "from": "2026-11-06T20:46:10.117Z",
      "to": "2026-11-06T20:46:10.117Z",
      "captures": 1,
      "evidence": "https://www.simile.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T20:46:10.117Z"
      },
      "current": true
    }
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      "id": "page-08d528f9f1b2967270509d1c1ad4bed629fdc4e452d0923d76abba659d947ee5:48e2c2ec830bbe80f532aa1e9259e978b7f94ab6b626f0b7844db1abd1db8188:funding:ac3a7d9e8ea98cd7",
      "before_evidence": "https://web.archive.org/web/20260120120024/https://simile.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "funding",
      "label": "Funding",
      "summary": "Announced on its homepage: “Read here → Simile raises $100M Series A.”.",
      "between": {
        "from": "2026-01-20T12:00:24.000Z",
        "to": "2026-07-09T07:10:21.000Z"
      },
      "evidence": "https://web.archive.org/web/20260709071021/https://simile.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/announced-funding"
    },
    {
      "n": 2,
      "id": "page-08d528f9f1b2967270509d1c1ad4bed629fdc4e452d0923d76abba659d947ee5:48e2c2ec830bbe80f532aa1e9259e978b7f94ab6b626f0b7844db1abd1db8188:hiring:70bbbe3680f59b6f",
      "before_evidence": "https://web.archive.org/web/20260120120024/https://simile.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Opened a job board on Ashby.",
      "between": {
        "from": "2026-01-20T12:00:24.000Z",
        "to": "2026-07-09T07:10:21.000Z"
      },
      "evidence": "https://web.archive.org/web/20260709071021/https://simile.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-48e2c2ec830bbe80f532aa1e9259e978b7f94ab6b626f0b7844db1abd1db8188:0d0f84d8005f7a2afad4e5bec9447648ee97f2d3c328884ca015c4e183156516:headline:7e783252ae1c1faa",
      "before_evidence": "https://web.archive.org/web/20260709071021/https://simile.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Simile is a simulation platform for human behavior” to “Simulate every decision at scale”.",
      "between": {
        "from": "2026-07-09T07:10:21.000Z",
        "to": "2026-11-06T20:46:10.117Z"
      },
      "evidence": "https://www.simile.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Simile (The Simulation Company)” company record, https://startuphistory.org/c/simile.ai"
}