{
  "company": {
    "name": "ShopUp",
    "website": "https://shopup.org/",
    "record": "https://startuphistory.org/c/shopup.org"
  },
  "status": null,
  "history_since": "2026-11-12T11:43:38.900Z",
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    "observed_at": "2026-11-12T11:43:38.900Z",
    "headline": "Small Businesses,",
    "description": "Embedding commerce, logistics and financing solutions together to supercharge small businesses.",
    "evidence": "https://shopup.org/",
    "evidence_kind": "live_capture",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-12T11:43:38.900Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2026-11-12T11:43:38.900Z",
      "variants": [
        {
          "headline": "Small Businesses,",
          "subhead": "Embedding commerce, logistics and financing solutions together to supercharge small businesses.",
          "observed_at": "2026-11-12T11:43:38.900Z",
          "evidence": "https://shopup.org/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Small Businesses,",
      "subhead": "Embedding commerce, logistics and financing solutions together to supercharge small businesses.",
      "from": "2026-11-12T11:43:38.900Z",
      "to": "2026-11-12T11:43:38.900Z",
      "captures": 1,
      "evidence": "https://shopup.org/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-12T11:43:38.900Z"
      },
      "current": true
    }
  ],
  "changes": [],
  "update": null,
  "same_space": [
    {
      "name": "Shopturn",
      "record": "https://startuphistory.org/c/shopturn.co",
      "basis": "description_similarity",
      "category": null
    },
    {
      "name": "Shopest",
      "record": "https://startuphistory.org/c/shopestapp.com",
      "basis": "description_similarity",
      "category": null
    }
  ],
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “ShopUp” company record, https://startuphistory.org/c/shopup.org"
}