{
  "company": {
    "name": "Shop Latinx",
    "website": "https://shoplatinx.com/",
    "record": "https://startuphistory.org/c/shoplatinx.com"
  },
  "status": null,
  "history_since": "2017-03-18T09:58:25.000Z",
  "baseline": {
    "snapshot_id": "f3ed5fa4680d79f196546dd7eb5cdeb707ee1efb31ed8637c1b1bcff5a932b8d",
    "observed_at": "2017-03-18T09:58:25.000Z",
    "headline": "Shop Latinx Biz",
    "description": "Promoting, supporting and encouraging Latinx/Chicanx-owned businesses and entrepreneurship.",
    "evidence": "https://web.archive.org/web/20170318095825/http://shoplatinx.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 0,
  "last_checked": null,
  "live_status": "offline",
  "messaging": [
    {
      "quote_observed_at": "2017-03-18T09:58:25.000Z",
      "variants": [
        {
          "headline": "Shop Latinx Biz",
          "subhead": "Promoting, supporting and encouraging Latinx/Chicanx-owned businesses and entrepreneurship.",
          "observed_at": "2017-03-18T09:58:25.000Z",
          "evidence": "https://web.archive.org/web/20170318095825/http://shoplatinx.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Shop Latinx Biz",
      "subhead": "Promoting, supporting and encouraging Latinx/Chicanx-owned businesses and entrepreneurship.",
      "from": "2017-03-18T09:58:25.000Z",
      "to": "2017-03-18T09:58:25.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20170318095825/http://shoplatinx.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2017-03-18T09:58:25.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2020-04-26T17:50:41.000Z",
      "variants": [
        {
          "headline": "Live your best life, indoors.",
          "subhead": "A curated marketplace of products made by Latinx.",
          "observed_at": "2020-04-26T17:50:41.000Z",
          "evidence": "https://web.archive.org/web/20200426175041/https://shoplatinx.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Live your best life, indoors.",
      "subhead": "A curated marketplace of products made by Latinx.",
      "from": "2020-04-26T17:50:41.000Z",
      "to": "2020-04-26T17:50:41.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20200426175041/https://shoplatinx.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2020-04-26T17:50:41.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-08-26T17:20:33.000Z",
      "variants": [
        {
          "headline": "Self Care Guide",
          "subhead": "The leading beauty, fashion, and lifestyle e-commerce marketplace designed by and made for Latinas",
          "observed_at": "2021-08-26T17:20:33.000Z",
          "evidence": "https://web.archive.org/web/20210826172033/https://shoplatinx.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Self Care Guide",
      "subhead": "The leading beauty, fashion, and lifestyle e-commerce marketplace designed by and made for Latinas",
      "from": "2021-08-26T17:20:33.000Z",
      "to": "2021-08-26T17:20:33.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210826172033/https://shoplatinx.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-08-26T17:20:33.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-07-01T10:43:11.000Z",
      "variants": [
        {
          "headline": "Shop Latinx - SLX | A fashion and lifestyle marketplace for Latinas",
          "subhead": "Shop Latinx is a lifestyle marketplace of beauty, fashion, accessories, and home products made by up-and-coming Latina designers.",
          "observed_at": "2022-07-01T10:43:11.000Z",
          "evidence": "https://web.archive.org/web/20220701104311/https://shoplatinx.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Shop Latinx - SLX | A fashion and lifestyle marketplace for Latinas",
      "subhead": "Shop Latinx is a lifestyle marketplace of beauty, fashion, accessories, and home products made by up-and-coming Latina designers.",
      "from": "2022-07-01T10:43:11.000Z",
      "to": "2022-07-01T10:43:11.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220701104311/https://shoplatinx.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-07-01T10:43:11.000Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-495a6f97e1e9f1dbbc564c8706ae3891ea20f997bc2bdbcfde2bb93eb382ef5b:561ca79df9f5923c9e36aff605e107876ef0b70640395d065bf8fdbb3f31d372:logos:32f4603e78578db3",
      "before_evidence": "https://web.archive.org/web/20180105081423/https://shoplatinx.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logo to its homepage: Refinery.",
      "between": {
        "from": "2018-01-05T08:14:23.000Z",
        "to": "2019-01-21T15:14:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20190121151404/https://shoplatinx.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-f243190f290d76cbfdaec5f5623157295f805b1b5605bc53ea51e75501017186:ad520ad04eb47f1f75405a09d9161ac7bca30b5d96decc6e6b46bc92814a9632:headline:5c59c723e7575124",
      "before_evidence": "https://web.archive.org/web/20200426175041/https://shoplatinx.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Live your best life, indoors.” to “Self Care Guide”.",
      "between": {
        "from": "2020-04-26T17:50:41.000Z",
        "to": "2021-08-26T17:20:33.000Z"
      },
      "evidence": "https://web.archive.org/web/20210826172033/https://shoplatinx.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-6da1faafba3d7e9551e1d2c86235bad94c2141c3464f7a1d973a411f18cfec3e:5bfab8cf7b4d82592ea1d4d85cd3e4dfce47b693143d738c224f104c136585da:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20220701104311/https://shoplatinx.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2022-07-01T10:43:11.000Z",
        "to": "2023-07-14T14:31:29.000Z"
      },
      "evidence": "https://web.archive.org/web/20230714143129/https://www.shoplatinx.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Shop Latinx” company record, https://startuphistory.org/c/shoplatinx.com"
}