{
  "company": {
    "name": "Sholder",
    "website": "https://sholder.com/",
    "record": "https://startuphistory.org/c/sholder.com"
  },
  "status": null,
  "history_since": "2026-11-06T20:46:10.117Z",
  "baseline": {
    "snapshot_id": "befad40e8e535e3fcffe089040d5b2d02c7b82305731c638db96f569160f4613",
    "observed_at": "2026-11-06T20:46:10.117Z",
    "headline": "More ways to support the whole human.",
    "description": "Sholder is a private place to work through what’s on your mind — on your own, or with a trained Sholder beside you.",
    "evidence": "https://sholder.com/",
    "evidence_kind": "live_capture",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [],
          "investors": [],
          "prices": [
            "$13.95 / mo",
            "$19.95 / mo"
          ],
          "compliance": [],
          "funding": []
        },
        {
          "page": "pricing",
          "customers": [],
          "investors": [],
          "prices": [
            "$13.95 / mo",
            "$19.95 / mo"
          ],
          "compliance": [],
          "funding": []
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T20:46:10.117Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2026-11-06T20:46:10.117Z",
      "variants": [
        {
          "headline": "More ways to support the whole human.",
          "subhead": "Sholder is a private place to work through what’s on your mind — on your own, or with a trained Sholder beside you.",
          "observed_at": "2026-11-06T20:46:10.117Z",
          "evidence": "https://sholder.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "More ways to support the whole human.",
      "subhead": "Sholder is a private place to work through what’s on your mind — on your own, or with a trained Sholder beside you.",
      "from": "2026-11-06T20:46:10.117Z",
      "to": "2026-11-06T20:46:10.117Z",
      "captures": 1,
      "evidence": "https://sholder.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T20:46:10.117Z"
      },
      "current": true
    }
  ],
  "changes": [],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Sholder” company record, https://startuphistory.org/c/sholder.com"
}