{
  "company": {
    "name": "Shelf",
    "website": "https://shelf.io/",
    "record": "https://startuphistory.org/c/shelf.io"
  },
  "status": null,
  "history_since": "2026-11-06T20:46:10.117Z",
  "baseline": {
    "snapshot_id": "16e677229e1d24a916ada0b1784324b086344225660ac58e4b675e791590c38f",
    "observed_at": "2026-11-06T20:46:10.117Z",
    "headline": "Your knowledge problem existed before AI. AI made it impossible to ignore.",
    "description": "Eliminate bad data before it becomes the wrong answer. Next-generation knowledge and governance platform for accurate GenAI answers.",
    "evidence": "https://shelf.io/",
    "evidence_kind": "live_capture",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "customers",
          "customers": [
            "American Family Insurance",
            "Amazon",
            "Deliveroo",
            "Eventbrite",
            "HelloFresh",
            "Jacuzzi",
            "KeyBank",
            "Nespresso",
            "Penn Mutual",
            "Roku",
            "Sharp Health Plan",
            "SmithRx",
            "Glovo",
            "Athene",
            "CBC",
            "Avon",
            "Elco Mutual",
            "Maximus",
            "Paragon",
            "VELUX",
            "Ypsomed",
            "KIPP",
            "Herbalife Nutrition",
            "HireRight",
            "Hagerty",
            "captera",
            "Partners"
          ],
          "investors": [],
          "prices": [],
          "compliance": [],
          "funding": []
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T20:46:10.117Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2026-11-06T20:46:10.117Z",
      "variants": [
        {
          "headline": "Your knowledge problem existed before AI. AI made it impossible to ignore.",
          "subhead": "Eliminate bad data before it becomes the wrong answer. Next-generation knowledge and governance platform for accurate GenAI answers.",
          "observed_at": "2026-11-06T20:46:10.117Z",
          "evidence": "https://shelf.io/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Your knowledge problem existed before AI. AI made it impossible to ignore.",
      "subhead": "Eliminate bad data before it becomes the wrong answer. Next-generation knowledge and governance platform for accurate GenAI answers.",
      "from": "2026-11-06T20:46:10.117Z",
      "to": "2026-11-06T20:46:10.117Z",
      "captures": 1,
      "evidence": "https://shelf.io/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T20:46:10.117Z"
      },
      "current": true
    }
  ],
  "changes": [],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Shelf” company record, https://startuphistory.org/c/shelf.io"
}