{
  "company": {
    "name": "Shelby.tv",
    "website": "https://shelby.tv/",
    "record": "https://startuphistory.org/c/shelby.tv"
  },
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    "description": "Shelby.tv - the best way to watch video online, pulling videos from your Facebook, Twitter, and Tumblr friends into free web and iOS apps for you to enjoy.",
    "evidence": "https://web.archive.org/web/20120704082606/http://shelby.tv:80/#!/ask",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
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  "last_checked": "2026-11-06T20:46:10.117Z",
  "live_status": null,
  "messaging": [
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      "variants": [
        {
          "headline": "shelby.tv | The best online video from Facebook, YouTube, and more! (And yeah, it's free.)",
          "subhead": "Shelby.tv - the best way to watch video online, pulling videos from your Facebook, Twitter, and Tumblr friends into free web and iOS apps for you to enjoy.",
          "observed_at": "2012-07-04T08:26:06.000Z",
          "evidence": "https://web.archive.org/web/20120704082606/http://shelby.tv:80/#!/ask",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "shelby.tv | The best online video from Facebook, YouTube, and more! (And yeah, it's free.)",
      "subhead": "Shelby.tv - the best way to watch video online, pulling videos from your Facebook, Twitter, and Tumblr friends into free web and iOS apps for you to enjoy.",
      "from": "2012-07-04T08:26:06.000Z",
      "to": "2012-07-04T08:26:06.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20120704082606/http://shelby.tv:80/#!/ask",
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      "seen": {
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      },
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    },
    {
      "quote_observed_at": "2014-07-08T19:09:40.000Z",
      "variants": [
        {
          "headline": "We are excited to announce that our team has joined Samsung Electronics.",
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          "evidence": "https://web.archive.org/web/20140708190940/http://shelby.tv:80/",
          "evidence_kind": "internet_archive"
        }
      ],
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      "to": "2014-07-08T19:09:40.000Z",
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      "evidence_kind": "internet_archive",
      "seen": {
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      },
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    },
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      "quote_observed_at": "2026-11-06T20:46:10.117Z",
      "variants": [
        {
          "headline": "Welp, see ya later!",
          "subhead": null,
          "observed_at": "2016-01-10T14:43:07.000Z",
          "evidence": "https://web.archive.org/web/20160110144307/http://shelby.tv/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Welp, see ya later!",
          "subhead": null,
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          "evidence": "https://web.archive.org/web/20180131025008/http://shelby.tv:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Welp, see ya later!",
          "subhead": null,
          "observed_at": "2019-08-28T10:07:54.000Z",
          "evidence": "https://web.archive.org/web/20190828100754/https://shelby.tv/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Welp, see ya later!",
          "subhead": null,
          "observed_at": "2021-08-11T18:55:06.000Z",
          "evidence": "https://web.archive.org/web/20210811185506/https://shelby.tv/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Welp, see ya later!",
          "subhead": null,
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          "evidence": "https://web.archive.org/web/20230202161726/https://shelby.tv/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Welp, see ya later!",
          "subhead": null,
          "observed_at": "2025-01-27T08:52:06.000Z",
          "evidence": "https://web.archive.org/web/20250127085206/https://shelby.tv/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Welp, see ya later!",
          "subhead": null,
          "observed_at": "2026-07-28T00:39:35.000Z",
          "evidence": "https://web.archive.org/web/20260728003935/https://shelby.tv/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Welp, see ya later!",
          "subhead": null,
          "observed_at": "2026-11-06T20:46:10.117Z",
          "evidence": "https://shelby.tv/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Welp, see ya later!",
      "subhead": null,
      "from": "2016-01-10T14:43:07.000Z",
      "to": "2026-11-06T20:46:10.117Z",
      "captures": 8,
      "evidence": "https://shelby.tv/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2016-01-10T14:43:07.000Z",
          "to": "2026-11-06T20:46:10.117Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-f6377756a08533e2dde165088da0d51c243e9a98eb4192680c11fafc2d9f83a5:44b948c07202c3c7619be93188ba03594c996a58f994c20313daf8e0c13b8e49:headline:bc1f268e352045a9",
      "before_evidence": "https://web.archive.org/web/20140708190940/http://shelby.tv:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “We are excited to announce that our team has joined Samsung Electronics.” to “Welp, see ya later!”.",
      "between": {
        "from": "2014-07-08T19:09:40.000Z",
        "to": "2016-01-10T14:43:07.000Z"
      },
      "evidence": "https://web.archive.org/web/20160110144307/http://shelby.tv/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Shelby.tv” company record, https://startuphistory.org/c/shelby.tv"
}