{
  "company": {
    "name": "Settld.Care",
    "website": "https://settld.care/",
    "record": "https://startuphistory.org/c/settld.care"
  },
  "status": null,
  "history_since": "2020-10-25T07:24:18.000Z",
  "baseline": {
    "snapshot_id": "8a16787bf6e4543fcaaa19ced5f972ed6c1dbcb412f804c03c46ead4ae6dd7b9",
    "observed_at": "2020-10-25T07:24:18.000Z",
    "headline": "End of life admin made simple",
    "description": null,
    "evidence": "https://web.archive.org/web/20201025072418/https://settld.care/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T20:46:10.117Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2021-02-09T08:55:05.000Z",
      "variants": [
        {
          "headline": "End of life admin made simple",
          "subhead": null,
          "observed_at": "2020-10-25T07:24:18.000Z",
          "evidence": "https://web.archive.org/web/20201025072418/https://settld.care/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "End of life admin made simple",
          "subhead": "Settld was born out of our team's personal experience of loss, and our frustration at spending hours contacting each company and waiting weeks for confirmation of account closure. Settld has one simpl",
          "observed_at": "2021-02-09T08:55:05.000Z",
          "evidence": "https://web.archive.org/web/20210209085505/https://www.settld.care/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "End of life admin made simple",
      "subhead": "Settld was born out of our team's personal experience of loss, and our frustration at spending hours contacting each company and waiting weeks for confirmation of account closure. Settld has one simpl",
      "from": "2020-10-25T07:24:18.000Z",
      "to": "2021-02-09T08:55:05.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20210209085505/https://www.settld.care/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
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          "to": "2021-02-09T08:55:05.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-01-17T08:24:14.000Z",
      "variants": [
        {
          "headline": "Settld - Bereavement Notifications & Account Changes",
          "subhead": "When a loved one dies, Settld takes care of the stressful admin. Notify companies, close, transfer and amend accounts and obtain date-of-death balances for probate.",
          "observed_at": "2022-07-13T09:02:44.000Z",
          "evidence": "https://web.archive.org/web/20220713090244/https://www.settld.care/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Settld - Bereavement Notifications & Account Changes",
          "subhead": "When a loved one dies, Settld takes care of the stressful admin. Notify companies, close, transfer and amend accounts and obtain date-of-death balances for probate.",
          "observed_at": "2023-01-17T08:24:14.000Z",
          "evidence": "https://web.archive.org/web/20230117082414/https://www.settld.care/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Settld - Bereavement Notifications & Account Changes",
      "subhead": "When a loved one dies, Settld takes care of the stressful admin. Notify companies, close, transfer and amend accounts and obtain date-of-death balances for probate.",
      "from": "2022-07-13T09:02:44.000Z",
      "to": "2023-01-17T08:24:14.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20230117082414/https://www.settld.care/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2022-07-13T09:02:44.000Z",
          "to": "2023-01-17T08:24:14.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-10-01T08:13:40.000Z",
      "variants": [
        {
          "headline": "Which Settld service do I need?",
          "subhead": "When a loved one dies, Settld takes care of the stressful admin. Notify companies, close, transfer and amend accounts and obtain date-of-death balances for probate.",
          "observed_at": "2023-10-01T08:13:40.000Z",
          "evidence": "https://web.archive.org/web/20231001081340/https://www.settld.care/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Which Settld service do I need?",
      "subhead": "When a loved one dies, Settld takes care of the stressful admin. Notify companies, close, transfer and amend accounts and obtain date-of-death balances for probate.",
      "from": "2023-10-01T08:13:40.000Z",
      "to": "2023-10-01T08:13:40.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20231001081340/https://www.settld.care/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-10-01T08:13:40.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T20:46:10.117Z",
      "variants": [
        {
          "headline": "Awards and Recognition",
          "subhead": "When a loved one dies, Settld takes care of the stressful admin. Notify companies, close, transfer and amend accounts and obtain date-of-death balances for probate.",
          "observed_at": "2024-02-23T22:38:59.000Z",
          "evidence": "https://web.archive.org/web/20240223223859/https://www.settld.care/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Awards and Recognition",
          "subhead": "When a loved one dies, Settld takes care of the stressful admin. Notify companies, close, transfer and amend accounts and obtain date-of-death balances for probate.",
          "observed_at": "2025-01-08T20:17:38.000Z",
          "evidence": "https://web.archive.org/web/20250108201738/https://www.settld.care/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Awards and Recognition",
          "subhead": "When a loved one dies, Settld takes care of the stressful admin. Notify companies, close, transfer and amend accounts and obtain date-of-death balances for probate.",
          "observed_at": "2025-07-14T02:03:00.000Z",
          "evidence": "https://web.archive.org/web/20250714020300/https://www.settld.care/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Awards and Recognition",
          "subhead": "When a loved one dies, Settld takes care of the stressful admin. Notify companies, close, transfer and amend accounts and obtain date-of-death balances for probate.",
          "observed_at": "2026-01-17T03:10:30.000Z",
          "evidence": "https://web.archive.org/web/20260117031030/https://www.settld.care/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Awards and Recognition",
          "subhead": "When a loved one dies, Settld takes care of the stressful admin. Notify companies, close, transfer and amend accounts and obtain date-of-death balances for probate.",
          "observed_at": "2026-11-06T20:46:10.117Z",
          "evidence": "https://settld.care/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Awards and Recognition",
      "subhead": "When a loved one dies, Settld takes care of the stressful admin. Notify companies, close, transfer and amend accounts and obtain date-of-death balances for probate.",
      "from": "2024-02-23T22:38:59.000Z",
      "to": "2026-11-06T20:46:10.117Z",
      "captures": 5,
      "evidence": "https://settld.care/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2024-02-23T22:38:59.000Z",
          "to": "2026-11-06T20:46:10.117Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-8dbe573f071361b3011a7c2d6b053c495335e931e153bb79b77a5ea1e7ac7cf3:63157bace7407a775c863f1410a6cb108678937304772446ae0f3e6d3d3b781a:compliance:5a8e0afb4adf787c",
      "before_evidence": "https://web.archive.org/web/20210209085505/https://www.settld.care/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states ISO 27001 compliance on its homepage.",
      "between": {
        "from": "2021-02-09T08:55:05.000Z",
        "to": "2021-09-14T06:36:49.000Z"
      },
      "evidence": "https://web.archive.org/web/20210914063649/https://www.settld.care/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-iso-27001"
    },
    {
      "n": 2,
      "id": "page-33742f68505c218ae4dc8ed3187ae266739647dec7bab7e8bd30c8a99575fcc1:f2ce35387ece671aef8d4406264a526e838b316e960f96ad197eda5bcdcc1a93:traction:fb3ad29b7ff07fde",
      "before_evidence": "https://web.archive.org/web/20230117082414/https://www.settld.care/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “950 organisations” on its homepage (was “750 organisations”).",
      "between": {
        "from": "2023-01-17T08:24:14.000Z",
        "to": "2023-10-01T08:13:40.000Z"
      },
      "evidence": "https://web.archive.org/web/20231001081340/https://www.settld.care/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 3,
      "id": "page-f2ce35387ece671aef8d4406264a526e838b316e960f96ad197eda5bcdcc1a93:8f65f8bf16dff698fa8471e20521f19cdd56880172d267b5e881320a68f6c947:headline:8e49ba392cf29b71",
      "before_evidence": "https://web.archive.org/web/20231001081340/https://www.settld.care/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Which Settld service do I need?” to “Awards and Recognition”.",
      "between": {
        "from": "2023-10-01T08:13:40.000Z",
        "to": "2024-02-23T22:38:59.000Z"
      },
      "evidence": "https://web.archive.org/web/20240223223859/https://www.settld.care/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Settld.Care” company record, https://startuphistory.org/c/settld.care"
}