{
  "company": {
    "name": "Serve First",
    "website": "https://servefirst.co.uk/",
    "record": "https://startuphistory.org/c/servefirst.co.uk"
  },
  "status": null,
  "history_since": "2024-11-20T20:10:52.000Z",
  "baseline": {
    "snapshot_id": "8b20815ebbde55f37005c5359898a0627d49a14f70b18afca8376545ad7dc9ee",
    "observed_at": "2024-11-20T20:10:52.000Z",
    "headline": "Bringing feedback to life",
    "description": "Backed by Techstars Bringing feedback to life We equip teams with technology that accelerates insights and drives tangible action, making exceptional customer […]",
    "evidence": "https://web.archive.org/web/20241120201052/https://servefirst.co.uk/",
    "evidence_kind": "internet_archive",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [],
          "investors": [],
          "prices": [],
          "compliance": [
            "GDPR"
          ],
          "funding": []
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T20:46:10.117Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2025-01-14T11:19:34.000Z",
      "variants": [
        {
          "headline": "Bringing feedback to life",
          "subhead": "Backed by Techstars Bringing feedback to life We equip teams with technology that accelerates insights and drives tangible action, making exceptional customer […]",
          "observed_at": "2024-11-20T20:10:52.000Z",
          "evidence": "https://web.archive.org/web/20241120201052/https://servefirst.co.uk/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Bringing feedback to life",
          "subhead": "Backed by Techstars Bringing feedback to life We equip teams with technology that accelerates insights and drives tangible action, making exceptional customer […]",
          "observed_at": "2025-01-14T11:19:34.000Z",
          "evidence": "https://web.archive.org/web/20250114111934/https://servefirst.co.uk/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Bringing feedback to life",
      "subhead": "Backed by Techstars Bringing feedback to life We equip teams with technology that accelerates insights and drives tangible action, making exceptional customer […]",
      "from": "2024-11-20T20:10:52.000Z",
      "to": "2025-01-14T11:19:34.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250114111934/https://servefirst.co.uk/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-11-20T20:10:52.000Z",
          "to": "2025-01-14T11:19:34.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T20:46:10.117Z",
      "variants": [
        {
          "headline": "AI Customer Experience Software Platform - Serve First",
          "subhead": "Unify reviews, surveys & receipts with an AI‑driven CX platform. Serve First turns real-time customer feedback into smarter decisions across every channel",
          "observed_at": "2026-03-14T05:15:04.000Z",
          "evidence": "https://web.archive.org/web/20260314051504/https://servefirst.co.uk/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "AI Customer Experience Software Platform - Serve First",
          "subhead": "Unify reviews, surveys & receipts with an AI‑driven CX platform. Serve First turns real-time customer feedback into smarter decisions across every channel",
          "observed_at": "2026-07-07T15:19:21.000Z",
          "evidence": "https://web.archive.org/web/20260707151921/https://servefirst.co.uk/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Customer experience management software for multi-location businesses",
          "subhead": "Connect feedback, audits, mystery shopping and reviews across every site, then route the fix to the right person. CX software for multi-location teams.",
          "observed_at": "2026-11-06T20:46:10.117Z",
          "evidence": "https://www.servefirst.ai/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Customer experience management software for multi-location businesses",
      "subhead": "Connect feedback, audits, mystery shopping and reviews across every site, then route the fix to the right person. CX software for multi-location teams.",
      "from": "2026-03-14T05:15:04.000Z",
      "to": "2026-11-06T20:46:10.117Z",
      "captures": 3,
      "evidence": "https://www.servefirst.ai/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-03-14T05:15:04.000Z",
          "to": "2026-11-06T20:46:10.117Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-4164cfee797f05063f88b2a2ce61af74855940ca6c83d66e7d43e2a90f6fb9e0:1cf64a4e477fe331338195ec3926dde3b661563d0bdbd511014724f44818f7d5:customers_added:b68dbab9a24c0538",
      "before_evidence": "https://web.archive.org/web/20260314051504/https://servefirst.co.uk/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logo to its homepage: Auntie Anne's.",
      "between": {
        "from": "2026-03-14T05:15:04.000Z",
        "to": "2026-07-07T15:19:21.000Z"
      },
      "evidence": "https://web.archive.org/web/20260707151921/https://servefirst.co.uk/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 2,
      "id": "page-1cf64a4e477fe331338195ec3926dde3b661563d0bdbd511014724f44818f7d5:681cc9a84eadcf80742aa4f4ab1ad28f4318049dd74848d6e4abf155349be397:customers_added:bae035c1db3fe736",
      "before_evidence": "https://web.archive.org/web/20260707151921/https://servefirst.co.uk/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Alphega Pharmacy, Aramark, Auntie Anne's, Brentford FC, Burger and Sauce, Elior, Spud Bros, The Body Shop and 1 more.",
      "between": {
        "from": "2026-07-07T15:19:21.000Z",
        "to": "2026-11-06T20:46:10.117Z"
      },
      "evidence": "https://www.servefirst.ai/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Serve First” company record, https://startuphistory.org/c/servefirst.co.uk"
}