{
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    "name": "Serra",
    "website": "https://serra.io/",
    "record": "https://startuphistory.org/c/serra.io"
  },
  "status": null,
  "history_since": "2023-07-29T23:41:45.000Z",
  "baseline": {
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    "headline": "Build reliable data pipelines, easier",
    "description": "Low-Code Object-Oriented SQL",
    "evidence": "https://web.archive.org/web/20230729234145/https://www.serra.io/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
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  "last_checked": "2026-11-06T20:46:10.117Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2023-07-29T23:41:45.000Z",
      "variants": [
        {
          "headline": "Build reliable data pipelines, easier",
          "subhead": "Low-Code Object-Oriented SQL",
          "observed_at": "2023-07-29T23:41:45.000Z",
          "evidence": "https://web.archive.org/web/20230729234145/https://www.serra.io/",
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        }
      ],
      "headline": "Build reliable data pipelines, easier",
      "subhead": "Low-Code Object-Oriented SQL",
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      "to": "2023-07-29T23:41:45.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230729234145/https://www.serra.io/",
      "evidence_kind": "internet_archive",
      "seen": {
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      },
      "current": false
    },
    {
      "quote_observed_at": "2024-02-25T09:43:32.000Z",
      "variants": [
        {
          "headline": "Build data infrastructure, without code",
          "subhead": "Tableau for Data Infrastructure.",
          "observed_at": "2024-02-25T09:43:32.000Z",
          "evidence": "https://web.archive.org/web/20240225094332/https://www.serra.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Build data infrastructure, without code",
      "subhead": "Tableau for Data Infrastructure.",
      "from": "2024-02-25T09:43:32.000Z",
      "to": "2024-02-25T09:43:32.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240225094332/https://www.serra.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-02-25T09:43:32.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-07-12T21:24:12.000Z",
      "variants": [
        {
          "headline": "Stop sourcing. Start hiring.",
          "subhead": "Serra is an AI sourcing agent that finds, scores, and ranks candidates with clear reasons - so recruiters just show up to interviews.",
          "observed_at": "2026-07-12T21:24:12.000Z",
          "evidence": "https://web.archive.org/web/20260712212412/https://serra.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Stop sourcing. Start hiring.",
      "subhead": "Serra is an AI sourcing agent that finds, scores, and ranks candidates with clear reasons - so recruiters just show up to interviews.",
      "from": "2026-07-12T21:24:12.000Z",
      "to": "2026-07-12T21:24:12.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260712212412/https://serra.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-07-12T21:24:12.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T20:46:10.117Z",
      "variants": [
        {
          "headline": "The work doesn’t wait.",
          "subhead": "The trades job board that lands you your first hire in under two weeks.",
          "observed_at": "2026-11-06T20:46:10.117Z",
          "evidence": "https://serra.io/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "The work doesn’t wait.",
      "subhead": "The trades job board that lands you your first hire in under two weeks.",
      "from": "2026-11-06T20:46:10.117Z",
      "to": "2026-11-06T20:46:10.117Z",
      "captures": 1,
      "evidence": "https://serra.io/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T20:46:10.117Z"
      },
      "current": true
    }
  ],
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    {
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      "id": "page-1f1074daf7a97f2a97bacecda49cdcd92a6873c5e0e570b55709838d463bc47f:2159e87685be36a2124d0efd9be5caa94e1904e59b8653519a03a31e7202ee0a:headline:feacc98dd63d054f",
      "before_evidence": "https://web.archive.org/web/20230729234145/https://www.serra.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Build reliable data pipelines, easier” to “Build data infrastructure, without code”.",
      "between": {
        "from": "2023-07-29T23:41:45.000Z",
        "to": "2024-02-25T09:43:32.000Z"
      },
      "evidence": "https://web.archive.org/web/20240225094332/https://www.serra.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-2faae095b4cc3f65ef2c8591ea942c3e5dabc3003a8a93d5b0650a4d1051f1d4:5e573b4364e90d3110ec0ca1981fbe16f4f57c1d1a279698c14f68f20db86c6b:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20250718174229/https://www.serra.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2025-07-18T17:42:29.000Z",
        "to": "2026-02-08T05:17:08.000Z"
      },
      "evidence": "https://web.archive.org/web/20260208051708/https://serra.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 3,
      "id": "page-5e573b4364e90d3110ec0ca1981fbe16f4f57c1d1a279698c14f68f20db86c6b:7b9317687fb99157aa7bcc6c3541d2f724947435d528b3ee24f4c524efa2dfaf:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20260208051708/https://serra.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2026-02-08T05:17:08.000Z",
        "to": "2026-07-12T21:24:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20260712212412/https://serra.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-7b9317687fb99157aa7bcc6c3541d2f724947435d528b3ee24f4c524efa2dfaf:04b8a0706f0d3ab9272213a7846f106ccf779ffda76a84df8a8588a004a16670:headline:3624eeba8babdbba",
      "before_evidence": "https://web.archive.org/web/20260712212412/https://serra.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Stop sourcing. Start hiring.” to “The work doesn’t wait.”.",
      "between": {
        "from": "2026-07-12T21:24:12.000Z",
        "to": "2026-11-06T20:46:10.117Z"
      },
      "evidence": "https://serra.io/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Serra” company record, https://startuphistory.org/c/serra.io"
}