{
  "company": {
    "name": "Sequencing, Inc.",
    "website": "https://sequencing.com/",
    "record": "https://startuphistory.org/c/sequencing.com"
  },
  "status": null,
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  "baseline": {
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    "observed_at": "2013-02-07T09:20:05.000Z",
    "headline": "SEQUENCING: Custom Software & Consultancy Services for Big Data Bioinformatics, Personal Genomics, & Healthcare",
    "description": "Custom software development and consultancy services for bid data bioinformatics, genomics, and healthcare",
    "evidence": "https://web.archive.org/web/20130207092005/http://sequencing.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T20:43:00.783Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2013-02-07T09:20:05.000Z",
      "variants": [
        {
          "headline": "SEQUENCING: Custom Software & Consultancy Services for Big Data Bioinformatics, Personal Genomics, & Healthcare",
          "subhead": "Custom software development and consultancy services for bid data bioinformatics, genomics, and healthcare",
          "observed_at": "2013-02-07T09:20:05.000Z",
          "evidence": "https://web.archive.org/web/20130207092005/http://sequencing.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "SEQUENCING: Custom Software & Consultancy Services for Big Data Bioinformatics, Personal Genomics, & Healthcare",
      "subhead": "Custom software development and consultancy services for bid data bioinformatics, genomics, and healthcare",
      "from": "2013-02-07T09:20:05.000Z",
      "to": "2013-02-07T09:20:05.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20130207092005/http://sequencing.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2013-02-07T09:20:05.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2019-01-10T20:02:53.000Z",
      "variants": [
        {
          "headline": "The App Store For Your Genes",
          "subhead": "The world's largest marketplace for DNA-powered apps. Apps are compatible with data from any genetic test including 23andMe, Ancestry.com and genome sequencing.",
          "observed_at": "2018-01-03T23:51:23.000Z",
          "evidence": "https://web.archive.org/web/20180103235123/https://sequencing.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The App Store For Your DNA",
          "subhead": "The world's largest DNA App Store. Compatible with data from all DNA tests including 23andMe, Ancestry.com, Helix, Family Tree DNA (FTDNA), My Heritage, Dante Labs and exome & whole genome sequencing.",
          "observed_at": "2019-01-10T20:02:53.000Z",
          "evidence": "https://web.archive.org/web/20190110200253/https://sequencing.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The App Store For Your DNA",
      "subhead": "The world's largest DNA App Store. Compatible with data from all DNA tests including 23andMe, Ancestry.com, Helix, Family Tree DNA (FTDNA), My Heritage, Dante Labs and exome & whole genome sequencing.",
      "from": "2018-01-03T23:51:23.000Z",
      "to": "2019-01-10T20:02:53.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20190110200253/https://sequencing.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
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          "to": "2019-01-10T20:02:53.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-01-05T18:59:00.000Z",
      "variants": [
        {
          "headline": "Access more DNA discoveries than has ever before been possible",
          "subhead": "Order whole genome sequencing and DNA test kits or upload DNA data to get free reports. World's largest DNA App Store for Ancestry + Health.",
          "observed_at": "2022-01-05T18:59:00.000Z",
          "evidence": "https://web.archive.org/web/20220105185900/https://sequencing.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Access more DNA discoveries than has ever before been possible",
      "subhead": "Order whole genome sequencing and DNA test kits or upload DNA data to get free reports. World's largest DNA App Store for Ancestry + Health.",
      "from": "2022-01-05T18:59:00.000Z",
      "to": "2022-01-05T18:59:00.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220105185900/https://sequencing.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-01-05T18:59:00.000Z"
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      "current": false
    },
    {
      "quote_observed_at": "2025-07-01T09:41:05.000Z",
      "variants": [
        {
          "headline": "Game-Changing Technology For Protecting Your Health",
          "subhead": "Everything you need to transform your DNA into clear solutions for better health. Whole genome sequencing (WGS) kits + DNA Reports + Privacy Forever protection.",
          "observed_at": "2024-01-02T14:23:12.000Z",
          "evidence": "https://web.archive.org/web/20240102142312/https://sequencing.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Life-Changing Technology For Protecting Your Health",
          "subhead": "Everything you need to transform your DNA into clear solutions for better health. Whole genome sequencing (WGS) kits + DNA Reports + Privacy Forever protection.",
          "observed_at": "2025-07-01T09:41:05.000Z",
          "evidence": "https://web.archive.org/web/20250701094105/https://sequencing.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Life-Changing Technology For Protecting Your Health",
      "subhead": "Everything you need to transform your DNA into clear solutions for better health. Whole genome sequencing (WGS) kits + DNA Reports + Privacy Forever protection.",
      "from": "2024-01-02T14:23:12.000Z",
      "to": "2025-07-01T09:41:05.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250701094105/https://sequencing.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
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          "to": "2025-07-01T09:41:05.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T20:43:00.783Z",
      "variants": [
        {
          "headline": "Genetic testing kits and DNA reports for health and wellness",
          "subhead": "Everything you need to transform your DNA into clear solutions for better health. Whole genome sequencing kits + DNA Reports + Privacy Forever protection.",
          "observed_at": "2026-07-11T02:05:27.000Z",
          "evidence": "https://web.archive.org/web/20260711020527/https://sequencing.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Genetic testing kits and DNA reports for health and wellness",
          "subhead": "Everything you need to transform your DNA into clear solutions for better health. Whole genome sequencing kits + DNA Reports + Privacy Forever protection.",
          "observed_at": "2026-11-06T20:43:00.783Z",
          "evidence": "https://sequencing.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Genetic testing kits and DNA reports for health and wellness",
      "subhead": "Everything you need to transform your DNA into clear solutions for better health. Whole genome sequencing kits + DNA Reports + Privacy Forever protection.",
      "from": "2026-07-11T02:05:27.000Z",
      "to": "2026-11-06T20:43:00.783Z",
      "captures": 2,
      "evidence": "https://sequencing.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-11T02:05:27.000Z",
          "to": "2026-11-06T20:43:00.783Z"
        }
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      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-92498cc314986e3e8bf9fd3cc6a4103f8119b23b4aca6f5ad942ea92e3a407d6:f2446ea90bbec01e58e62da269538d326c562ddf9cc2d377a7f9853aa6070280:headline:2096c20b8e37f8ed",
      "before_evidence": "https://web.archive.org/web/20190110200253/https://sequencing.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The App Store For Your DNA” to “How it works.”.",
      "between": {
        "from": "2019-01-10T20:02:53.000Z",
        "to": "2020-08-07T23:39:54.000Z"
      },
      "evidence": "https://web.archive.org/web/20200807233954/https://sequencing.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-f2446ea90bbec01e58e62da269538d326c562ddf9cc2d377a7f9853aa6070280:44efccb201c77229f4e32b484ed330f352c1feeffa0fcc97db3ca1bb0c6333b1:headline:64390f729ab612e4",
      "before_evidence": "https://web.archive.org/web/20200807233954/https://sequencing.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “How it works.” to “Access more DNA discoveries than has ever before been possible”.",
      "between": {
        "from": "2020-08-07T23:39:54.000Z",
        "to": "2022-01-05T18:59:00.000Z"
      },
      "evidence": "https://web.archive.org/web/20220105185900/https://sequencing.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-44efccb201c77229f4e32b484ed330f352c1feeffa0fcc97db3ca1bb0c6333b1:85724002a9d7bcf9b22141cec912b9921a5f5f17e544cf0639bc8817fc9a2cd3:headline:d88db6af14116b1b",
      "before_evidence": "https://web.archive.org/web/20220105185900/https://sequencing.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Access more DNA discoveries than has ever before been possible” to “Game-Changing Technology For Protecting Your Health”.",
      "between": {
        "from": "2022-01-05T18:59:00.000Z",
        "to": "2024-01-02T14:23:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20240102142312/https://sequencing.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-85724002a9d7bcf9b22141cec912b9921a5f5f17e544cf0639bc8817fc9a2cd3:133d6d1f9a61629763384de9fb165fde861c4b9639ed0f39a4384a41e0088b75:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20240102142312/https://sequencing.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2024-01-02T14:23:12.000Z",
        "to": "2025-07-01T09:41:05.000Z"
      },
      "evidence": "https://web.archive.org/web/20250701094105/https://sequencing.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 5,
      "id": "page-133d6d1f9a61629763384de9fb165fde861c4b9639ed0f39a4384a41e0088b75:c0a02456a69d3fd55f3fcfdad644aea788133e3590b3d7ad7c519d32027b711d:headline:a9f4fb93d873d994",
      "before_evidence": "https://web.archive.org/web/20250701094105/https://sequencing.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Life-Changing Technology For Protecting Your Health” to “Genetic testing kits and DNA reports for health and wellness”.",
      "between": {
        "from": "2025-07-01T09:41:05.000Z",
        "to": "2026-07-11T02:05:27.000Z"
      },
      "evidence": "https://web.archive.org/web/20260711020527/https://sequencing.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-133d6d1f9a61629763384de9fb165fde861c4b9639ed0f39a4384a41e0088b75:c0a02456a69d3fd55f3fcfdad644aea788133e3590b3d7ad7c519d32027b711d:compliance:55948c98099e52d0",
      "before_evidence": "https://web.archive.org/web/20250701094105/https://sequencing.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states HIPAA compliance on its homepage.",
      "between": {
        "from": "2025-07-01T09:41:05.000Z",
        "to": "2026-07-11T02:05:27.000Z"
      },
      "evidence": "https://web.archive.org/web/20260711020527/https://sequencing.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-hipaa"
    },
    {
      "n": 7,
      "id": "page-133d6d1f9a61629763384de9fb165fde861c4b9639ed0f39a4384a41e0088b75:c0a02456a69d3fd55f3fcfdad644aea788133e3590b3d7ad7c519d32027b711d:logos:7f88648fa4f3b799",
      "before_evidence": "https://web.archive.org/web/20250701094105/https://sequencing.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: PayPal, Amazon Pay and Payment Link.",
      "between": {
        "from": "2025-07-01T09:41:05.000Z",
        "to": "2026-07-11T02:05:27.000Z"
      },
      "evidence": "https://web.archive.org/web/20260711020527/https://sequencing.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-c0a02456a69d3fd55f3fcfdad644aea788133e3590b3d7ad7c519d32027b711d:8ecea66e5ef8ff3467bcaa39fbc7d6d7ac040b96527584108fc7f3e42c6ed2b3:hiring:70bbbe3680f59b6f",
      "before_evidence": "https://web.archive.org/web/20260711020527/https://sequencing.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Opened a job board on Ashby.",
      "between": {
        "from": "2026-07-11T02:05:27.000Z",
        "to": "2026-11-06T20:43:00.783Z"
      },
      "evidence": "https://sequencing.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Sequencing, Inc.” company record, https://startuphistory.org/c/sequencing.com"
}