{
  "company": {
    "name": "SendGrid",
    "website": "https://sendgrid.com/",
    "record": "https://startuphistory.org/c/sendgrid.com"
  },
  "status": null,
  "history_since": "2009-05-30T16:10:07.000Z",
  "baseline": {
    "snapshot_id": "e636e18451940a70a47f532edf146e4b63ca8d2a7e89c7e601447ff750dd2eb0",
    "observed_at": "2009-05-30T16:10:07.000Z",
    "headline": null,
    "description": "Scalable Email delivery through an API",
    "evidence": "https://web.archive.org/web/20090530161007/http://sendgrid.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T20:43:00.783Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2014-07-01T18:19:15.000Z",
      "variants": [
        {
          "headline": "Email Delivery. Simplified.",
          "subhead": "Scalable email delivery for transactional email",
          "observed_at": "2011-02-18T04:35:53.000Z",
          "evidence": "https://web.archive.org/web/20110218043553/http://sendgrid.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Email Delivery. Simplified.",
          "subhead": "Learn why more developers choose SendGrid’s SMTP relay services to deliver transactional emails triggered by web apps. Sign up for a free account today.",
          "observed_at": "2012-07-02T07:18:30.000Z",
          "evidence": "https://web.archive.org/web/20120702071830/http://sendgrid.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Email Delivery. Simplified.",
          "subhead": "Learn why more developers choose SendGrid for their email deliverability service to send transactional emails triggered by web apps. Get started for free",
          "observed_at": "2014-07-01T18:19:15.000Z",
          "evidence": "https://web.archive.org/web/20140701181915/http://sendgrid.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Email Delivery. Simplified.",
      "subhead": "Learn why more developers choose SendGrid for their email deliverability service to send transactional emails triggered by web apps. Get started for free",
      "from": "2011-02-18T04:35:53.000Z",
      "to": "2014-07-01T18:19:15.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20140701181915/http://sendgrid.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2011-02-18T04:35:53.000Z",
          "to": "2014-07-01T18:19:15.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2016-01-06T05:18:26.000Z",
      "variants": [
        {
          "headline": "Delivering your transactional and marketing email through one reliable platform.",
          "subhead": null,
          "observed_at": "2016-01-06T05:18:26.000Z",
          "evidence": "https://web.archive.org/web/20160106051826/http://sendgrid.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Delivering your transactional and marketing email through one reliable platform.",
      "subhead": null,
      "from": "2016-01-06T05:18:26.000Z",
      "to": "2016-01-06T05:18:26.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20160106051826/http://sendgrid.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2016-01-06T05:18:26.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-07-02T10:26:55.000Z",
      "variants": [
        {
          "headline": "Send Email Newsletters Password Resets Promotional Emails",
          "subhead": "Delivering your transactional and marketing emails through the world's largest cloud-based email delivery platform. Send with confidence.",
          "observed_at": "2018-01-02T00:56:39.000Z",
          "evidence": "https://web.archive.org/web/20180102005639/https://sendgrid.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Send Email Newsletters Password Resets Promotional Emails Shipping Notifications With Confidence",
          "subhead": "Delivering your transactional and marketing emails through the world's largest cloud-based email delivery platform. Send with confidence.",
          "observed_at": "2019-07-03T20:53:05.000Z",
          "evidence": "https://web.archive.org/web/20190703205305/https://sendgrid.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Send Email Newsletters Password Resets Promotional Emails Shipping Notifications With Confidence",
          "subhead": "Delivering your transactional and marketing emails through the world's largest cloud-based email delivery platform. Send with confidence.",
          "observed_at": "2021-07-02T10:26:55.000Z",
          "evidence": "https://web.archive.org/web/20210702102655/https://sendgrid.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Send Email Newsletters Password Resets Promotional Emails Shipping Notifications With Confidence",
      "subhead": "Delivering your transactional and marketing emails through the world's largest cloud-based email delivery platform. Send with confidence.",
      "from": "2018-01-02T00:56:39.000Z",
      "to": "2021-07-02T10:26:55.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20210702102655/https://sendgrid.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2018-01-02T00:56:39.000Z",
          "to": "2021-07-02T10:26:55.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-01-05T16:58:51.000Z",
      "variants": [
        {
          "headline": "Deliver Exceptional Email Experiences with SendGrid",
          "subhead": "SendGrid delivers your transactional and marketing emails through the world's largest cloud-based email delivery platform. Send with confidence.",
          "observed_at": "2023-01-05T16:58:51.000Z",
          "evidence": "https://web.archive.org/web/20230105165851/https://sendgrid.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Deliver Exceptional Email Experiences with SendGrid",
      "subhead": "SendGrid delivers your transactional and marketing emails through the world's largest cloud-based email delivery platform. Send with confidence.",
      "from": "2023-01-05T16:58:51.000Z",
      "to": "2023-01-05T16:58:51.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230105165851/https://sendgrid.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-01-05T16:58:51.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-02-20T03:54:48.000Z",
      "variants": [
        {
          "headline": "Turn emails into revenue with a fully integrated email platform",
          "subhead": "Send at scale with SendGrid’s trusted email API and marketing campaigns platform, delivering 148+ billion emails for senders like you every month.",
          "observed_at": "2026-02-20T03:54:48.000Z",
          "evidence": "https://web.archive.org/web/20260220035448/https://sendgrid.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Turn emails into revenue with a fully integrated email platform",
      "subhead": "Send at scale with SendGrid’s trusted email API and marketing campaigns platform, delivering 148+ billion emails for senders like you every month.",
      "from": "2026-02-20T03:54:48.000Z",
      "to": "2026-02-20T03:54:48.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260220035448/https://sendgrid.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-02-20T03:54:48.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T20:43:00.783Z",
      "variants": [
        {
          "headline": "SendGrid ❤️ Twilio. We moved in together on Twilio.com!",
          "subhead": "SendGrid's trusted email API and marketing campaigns platform is now available through Twilio.com.",
          "observed_at": "2026-11-06T20:43:00.783Z",
          "evidence": "https://www.twilio.com/en-us/sendgrid",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "SendGrid ❤️ Twilio. We moved in together on Twilio.com!",
      "subhead": "SendGrid's trusted email API and marketing campaigns platform is now available through Twilio.com.",
      "from": "2026-11-06T20:43:00.783Z",
      "to": "2026-11-06T20:43:00.783Z",
      "captures": 1,
      "evidence": "https://www.twilio.com/en-us/sendgrid",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T20:43:00.783Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-d427bbbc090f32432c0d15d5605c3396f4800aca749bddaf74aa68ccb181c34f:ac94d71975f5b0ea3802856e147f554f4cfcf24e1a5b66924038aad3e278ce2c:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20120702071830/http://sendgrid.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2012-07-02T07:18:30.000Z",
        "to": "2014-07-01T18:19:15.000Z"
      },
      "evidence": "https://web.archive.org/web/20140701181915/http://sendgrid.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-d427bbbc090f32432c0d15d5605c3396f4800aca749bddaf74aa68ccb181c34f:ac94d71975f5b0ea3802856e147f554f4cfcf24e1a5b66924038aad3e278ce2c:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20120702071830/http://sendgrid.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2012-07-02T07:18:30.000Z",
        "to": "2014-07-01T18:19:15.000Z"
      },
      "evidence": "https://web.archive.org/web/20140701181915/http://sendgrid.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 3,
      "id": "page-d427bbbc090f32432c0d15d5605c3396f4800aca749bddaf74aa68ccb181c34f:ac94d71975f5b0ea3802856e147f554f4cfcf24e1a5b66924038aad3e278ce2c:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20120702071830/http://sendgrid.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2012-07-02T07:18:30.000Z",
        "to": "2014-07-01T18:19:15.000Z"
      },
      "evidence": "https://web.archive.org/web/20140701181915/http://sendgrid.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 4,
      "id": "page-ac94d71975f5b0ea3802856e147f554f4cfcf24e1a5b66924038aad3e278ce2c:eb0b3c17af054d08ad4cbd257f2c31a7f7d253b8410ede5bd80ba4434c0b2797:headline:9bd051aff518b630",
      "before_evidence": "https://web.archive.org/web/20140701181915/http://sendgrid.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Email Delivery. Simplified.” to “Delivering your transactional and marketing email through one reliable platform.”.",
      "between": {
        "from": "2014-07-01T18:19:15.000Z",
        "to": "2016-01-06T05:18:26.000Z"
      },
      "evidence": "https://web.archive.org/web/20160106051826/http://sendgrid.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-eb0b3c17af054d08ad4cbd257f2c31a7f7d253b8410ede5bd80ba4434c0b2797:1922397b8d827f1652d920028ac95c24f882311c6bfcfaf8eeb9733b0ca82bf4:headline:7bd28eff7abe9ae9",
      "before_evidence": "https://web.archive.org/web/20160106051826/http://sendgrid.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Delivering your transactional and marketing email through one reliable platform.” to “Send Email Newsletters Password Resets Promotional Emails”.",
      "between": {
        "from": "2016-01-06T05:18:26.000Z",
        "to": "2018-01-02T00:56:39.000Z"
      },
      "evidence": "https://web.archive.org/web/20180102005639/https://sendgrid.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-96a3b56451a521cb999612f8c02c1e77242f5fa9f8d93ee7ac2a7fd475766ae6:d459e768a0e3f9fcf79f07ae976343aa12f6e1792d2d2ea81e938932edf56f17:headline:393d2bed4d501d61",
      "before_evidence": "https://web.archive.org/web/20210702102655/https://sendgrid.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Send Email Newsletters Password Resets Promotional Emails Shipping Notifications With Confidence” to “Deliver Exceptional Email Experiences with SendGrid”.",
      "between": {
        "from": "2021-07-02T10:26:55.000Z",
        "to": "2023-01-05T16:58:51.000Z"
      },
      "evidence": "https://web.archive.org/web/20230105165851/https://sendgrid.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-d459e768a0e3f9fcf79f07ae976343aa12f6e1792d2d2ea81e938932edf56f17:ef4476f2fb7ee856d6a2e3db8345f8484813230b5e3a080f72aae1c517fbfec9:headline:a1108517afbf4da2",
      "before_evidence": "https://web.archive.org/web/20230105165851/https://sendgrid.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Deliver Exceptional Email Experiences with SendGrid” to “Turn emails into revenue with a fully integrated email platform”.",
      "between": {
        "from": "2023-01-05T16:58:51.000Z",
        "to": "2026-02-20T03:54:48.000Z"
      },
      "evidence": "https://web.archive.org/web/20260220035448/https://sendgrid.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-ef4476f2fb7ee856d6a2e3db8345f8484813230b5e3a080f72aae1c517fbfec9:dfcadf28c4f952f78319eff421a120079d236d1c2fae4ed82d71f07f6b876108:headline:68f2ee3349e43db7",
      "before_evidence": "https://web.archive.org/web/20260220035448/https://sendgrid.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Turn emails into revenue with a fully integrated email platform” to “SendGrid ❤️ Twilio. We moved in together on Twilio.com!”.",
      "between": {
        "from": "2026-02-20T03:54:48.000Z",
        "to": "2026-11-06T20:43:00.783Z"
      },
      "evidence": "https://www.twilio.com/en-us/sendgrid",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “SendGrid” company record, https://startuphistory.org/c/sendgrid.com"
}