{
  "company": {
    "name": "Sencillo",
    "website": "https://sencillo.finance/",
    "record": "https://startuphistory.org/c/sencillo.finance"
  },
  "status": null,
  "history_since": "2026-11-12T11:41:46.732Z",
  "baseline": {
    "snapshot_id": "e03cc71a07301031f8b24181b5a1dba99d94dcb509e3e60635db064a416b088f",
    "observed_at": "2026-11-12T11:41:46.732Z",
    "headline": "Education costs made simple",
    "description": "Built by parents, backed by experts. Plan and pay for nursery, private school and university costs in one simple dashboard.",
    "evidence": "https://sencillo.finance/",
    "evidence_kind": "live_capture",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [
            "Adam Amos",
            "Matthew Powell",
            "Kirsty Williams",
            "Roger Brown",
            "Peter Koraca",
            "Samantha Rumens",
            "Andrew Doman",
            "Jasper Martens",
            "Philly Phonniah",
            "Hema Marshall",
            "Mark Lowe",
            "PensionBee",
            "Lloyds Bank",
            "Barclays",
            "Premium Credit",
            "School Fee Plan",
            "Killik & Co",
            "LEGO",
            "Spotify",
            "Capita",
            "Sage"
          ],
          "investors": [],
          "prices": [],
          "compliance": [],
          "funding": []
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-12T11:41:46.732Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2026-11-12T11:41:46.732Z",
      "variants": [
        {
          "headline": "Education costs made simple",
          "subhead": "Built by parents, backed by experts. Plan and pay for nursery, private school and university costs in one simple dashboard.",
          "observed_at": "2026-11-12T11:41:46.732Z",
          "evidence": "https://sencillo.finance/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Education costs made simple",
      "subhead": "Built by parents, backed by experts. Plan and pay for nursery, private school and university costs in one simple dashboard.",
      "from": "2026-11-12T11:41:46.732Z",
      "to": "2026-11-12T11:41:46.732Z",
      "captures": 1,
      "evidence": "https://sencillo.finance/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-12T11:41:46.732Z"
      },
      "current": true
    }
  ],
  "changes": [],
  "update": null,
  "same_space": [
    {
      "name": "Simplisales",
      "record": "https://startuphistory.org/c/simplisales.com",
      "basis": "description_similarity",
      "category": null
    },
    {
      "name": "Smalls",
      "record": "https://startuphistory.org/c/smalls.com",
      "basis": "description_similarity",
      "category": null
    },
    {
      "name": "Buena",
      "record": "https://startuphistory.org/c/buena.com",
      "basis": "description_similarity",
      "category": null
    }
  ],
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Sencillo” company record, https://startuphistory.org/c/sencillo.finance"
}