{
  "company": {
    "name": "Self Protocol",
    "website": "https://self.xyz/",
    "record": "https://startuphistory.org/c/self.xyz"
  },
  "status": null,
  "history_since": "2025-02-28T09:26:20.000Z",
  "baseline": {
    "snapshot_id": "798a010e06252e9c8da2c88e9a57c6308a2d571e33ba28823464a4c246fed5b2",
    "observed_at": "2025-02-28T09:26:20.000Z",
    "headline": null,
    "description": "Self launches early 2025. Sign up to recieve updates.",
    "evidence": "https://web.archive.org/web/20250228092620/https://self.xyz/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T20:41:22.808Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2025-07-12T12:49:31.000Z",
      "variants": [
        {
          "headline": "Prove your humanity seamlessly & privately",
          "subhead": "Verify your digital identity seamlessly and securely.",
          "observed_at": "2025-07-12T12:49:31.000Z",
          "evidence": "https://web.archive.org/web/20250712124931/https://self.xyz/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Prove your humanity seamlessly & privately",
      "subhead": "Verify your digital identity seamlessly and securely.",
      "from": "2025-07-12T12:49:31.000Z",
      "to": "2025-07-12T12:49:31.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250712124931/https://self.xyz/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-07-12T12:49:31.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T20:41:22.808Z",
      "variants": [
        {
          "headline": "Build for a world of humans and AI agents",
          "subhead": "Future-proof your organization with identity and agent infrastructure already accessible to billions of people across 180+ countries and trusted by companies like Google.",
          "observed_at": "2026-11-06T20:41:22.808Z",
          "evidence": "https://self.xyz/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Build for a world of humans and AI agents",
      "subhead": "Future-proof your organization with identity and agent infrastructure already accessible to billions of people across 180+ countries and trusted by companies like Google.",
      "from": "2026-11-06T20:41:22.808Z",
      "to": "2026-11-06T20:41:22.808Z",
      "captures": 1,
      "evidence": "https://self.xyz/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T20:41:22.808Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-9db8b3895b61a27f6dbce9faff3b492c5977705d3c89492752525929430b6538:7d5f21257342f0a5879971a95d91d86933d74400b8577ba6f0988f096294b283:headline:ecc9c9731a1b1b04",
      "before_evidence": "https://web.archive.org/web/20250712124931/https://self.xyz/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Prove your humanity seamlessly & privately” to “Build for a world of humans and AI agents”.",
      "between": {
        "from": "2025-07-12T12:49:31.000Z",
        "to": "2026-11-06T20:41:22.808Z"
      },
      "evidence": "https://self.xyz/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-9db8b3895b61a27f6dbce9faff3b492c5977705d3c89492752525929430b6538:7d5f21257342f0a5879971a95d91d86933d74400b8577ba6f0988f096294b283:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20250712124931/https://self.xyz/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2025-07-12T12:49:31.000Z",
        "to": "2026-11-06T20:41:22.808Z"
      },
      "evidence": "https://self.xyz/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 3,
      "id": "page-9db8b3895b61a27f6dbce9faff3b492c5977705d3c89492752525929430b6538:7d5f21257342f0a5879971a95d91d86933d74400b8577ba6f0988f096294b283:traction:d8da11de83433370",
      "before_evidence": "https://web.archive.org/web/20250712124931/https://self.xyz/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “180+ countries” on its homepage (was “129 countries”).",
      "between": {
        "from": "2025-07-12T12:49:31.000Z",
        "to": "2026-11-06T20:41:22.808Z"
      },
      "evidence": "https://self.xyz/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Self Protocol” company record, https://startuphistory.org/c/self.xyz"
}