{
  "company": {
    "name": "Segwise",
    "website": "https://segwise.ai/",
    "record": "https://startuphistory.org/c/segwise.ai"
  },
  "status": null,
  "history_since": "2023-06-30T06:42:44.000Z",
  "baseline": {
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    "observed_at": "2023-06-30T06:42:44.000Z",
    "headline": null,
    "description": "Copilot++ for Growth",
    "evidence": "https://web.archive.org/web/20230630064244/https://segwise.ai/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T20:41:22.808Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2023-12-06T14:57:21.000Z",
      "variants": [
        {
          "headline": "Stay on top of your product growth metrics, always!",
          "subhead": "Segwise is a no-code monitoring platform for Growth and Product teams. Monitor millions of segments & funnels through machine learning and AI.",
          "observed_at": "2023-12-06T14:57:21.000Z",
          "evidence": "https://web.archive.org/web/20231206145721/https://www.segwise.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Stay on top of your product growth metrics, always!",
      "subhead": "Segwise is a no-code monitoring platform for Growth and Product teams. Monitor millions of segments & funnels through machine learning and AI.",
      "from": "2023-12-06T14:57:21.000Z",
      "to": "2023-12-06T14:57:21.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20231206145721/https://www.segwise.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-12-06T14:57:21.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-02-21T17:59:43.000Z",
      "variants": [
        {
          "headline": "Analytics Observability for fast moving Product Growth teams",
          "subhead": "Segwise is an AI powered observability platform for Product Growth teams.",
          "observed_at": "2024-02-21T17:59:43.000Z",
          "evidence": "https://web.archive.org/web/20240221175943/https://www.segwise.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Analytics Observability for fast moving Product Growth teams",
      "subhead": "Segwise is an AI powered observability platform for Product Growth teams.",
      "from": "2024-02-21T17:59:43.000Z",
      "to": "2024-02-21T17:59:43.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240221175943/https://www.segwise.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-02-21T17:59:43.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-07-15T01:04:29.000Z",
      "variants": [
        {
          "headline": "AI Agents to Increase Your Game's LTV!",
          "subhead": "Segwise helps you root cause metrics and jump on LiveOps opportunities faster",
          "observed_at": "2024-07-15T01:04:29.000Z",
          "evidence": "https://web.archive.org/web/20240715010429/https://www.segwise.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "AI Agents to Increase Your Game's LTV!",
      "subhead": "Segwise helps you root cause metrics and jump on LiveOps opportunities faster",
      "from": "2024-07-15T01:04:29.000Z",
      "to": "2024-07-15T01:04:29.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240715010429/https://www.segwise.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-07-15T01:04:29.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-21T12:38:43.000Z",
      "variants": [
        {
          "headline": "Segwise - Copilot to Boost Return on Ad Spend for Games and Apps!",
          "subhead": "Maximize your UA performance with Segwise's AI-powered tools that optimize ad creatives with data-driven insights, monitor and alert on campaign data across networks, and forecast return on ad spend c",
          "observed_at": "2025-01-21T12:38:43.000Z",
          "evidence": "https://web.archive.org/web/20250121123843/https://www.segwise.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Segwise - Copilot to Boost Return on Ad Spend for Games and Apps!",
      "subhead": "Maximize your UA performance with Segwise's AI-powered tools that optimize ad creatives with data-driven insights, monitor and alert on campaign data across networks, and forecast return on ad spend c",
      "from": "2025-01-21T12:38:43.000Z",
      "to": "2025-01-21T12:38:43.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250121123843/https://www.segwise.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-01-21T12:38:43.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-07-11T17:30:10.000Z",
      "variants": [
        {
          "headline": "AI Agents to Improve Creative ROAS",
          "subhead": "Maximize your UA performance with Segwise's AI-powered tools that optimize ad creatives with data-driven insights, monitor and alert on campaign data across networks, and forecast return on ad spend c",
          "observed_at": "2025-07-02T16:16:44.000Z",
          "evidence": "https://web.archive.org/web/20250702161644/https://segwise.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Improve ROAS with AI Creative Analytics",
          "subhead": "Segwise AI agents automatically tag and analyze creatives, catch early signs of creative fatigue, and auto generate winning creatives that boost ROAS. Free 14-day free trial with no code setup!",
          "observed_at": "2026-02-13T07:07:48.000Z",
          "evidence": "https://web.archive.org/web/20260213070748/https://segwise.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Creative Analytics and Ad Generation, on Autopilot",
          "subhead": "Segwise runs AI agents that tag and analyze your creative data across 15+ ad networks and MMPs, then generate winning static, video, and playable ads.",
          "observed_at": "2026-07-11T17:30:10.000Z",
          "evidence": "https://web.archive.org/web/20260711173010/https://segwise.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Creative Analytics and Ad Generation, on Autopilot",
      "subhead": "Segwise runs AI agents that tag and analyze your creative data across 15+ ad networks and MMPs, then generate winning static, video, and playable ads.",
      "from": "2025-07-02T16:16:44.000Z",
      "to": "2026-07-11T17:30:10.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20260711173010/https://segwise.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2025-07-02T16:16:44.000Z",
          "to": "2026-07-11T17:30:10.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T20:41:22.808Z",
      "variants": [
        {
          "headline": "Turn your creative data into your next winning ads.",
          "subhead": "Segwise tags and analyzes your creative data across 15+ ad networks and MMPs, then helps your team turn winning patterns into new static, video, and playable ads.",
          "observed_at": "2026-11-06T20:41:22.808Z",
          "evidence": "https://segwise.ai/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Turn your creative data into your next winning ads.",
      "subhead": "Segwise tags and analyzes your creative data across 15+ ad networks and MMPs, then helps your team turn winning patterns into new static, video, and playable ads.",
      "from": "2026-11-06T20:41:22.808Z",
      "to": "2026-11-06T20:41:22.808Z",
      "captures": 1,
      "evidence": "https://segwise.ai/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T20:41:22.808Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-f4ccbed04fece66b024a9b08efb4380c4ff361ae5985a4557a6edf6ec93c52a0:e1917cd0bc31bfdc9646abb67d60eed46c3ce99b0266b3eae94fb1c205fa4259:headline:a74605fa85a6074d",
      "before_evidence": "https://web.archive.org/web/20231206145721/https://www.segwise.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Stay on top of your product growth metrics, always!” to “Analytics Observability for fast moving Product Growth teams”.",
      "between": {
        "from": "2023-12-06T14:57:21.000Z",
        "to": "2024-02-21T17:59:43.000Z"
      },
      "evidence": "https://web.archive.org/web/20240221175943/https://www.segwise.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-e1917cd0bc31bfdc9646abb67d60eed46c3ce99b0266b3eae94fb1c205fa4259:b8f5480b99d13250a561976c6b7bcc79f7d1a03b8aebbc708f4ee2da6e0b9bac:funding:5f18bac87ba73dd3",
      "before_evidence": "https://web.archive.org/web/20240221175943/https://www.segwise.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "funding",
      "label": "Funding",
      "summary": "Announced on its homepage: “Agents to Increase Your Game's LTV NEW We've raised $1.6M 💸 We've raised $1.6M 💸 AI Agents to Increase Your Game's LTV!”.",
      "between": {
        "from": "2024-02-21T17:59:43.000Z",
        "to": "2024-07-15T01:04:29.000Z"
      },
      "evidence": "https://web.archive.org/web/20240715010429/https://www.segwise.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/announced-funding"
    },
    {
      "n": 3,
      "id": "page-e1917cd0bc31bfdc9646abb67d60eed46c3ce99b0266b3eae94fb1c205fa4259:b8f5480b99d13250a561976c6b7bcc79f7d1a03b8aebbc708f4ee2da6e0b9bac:headline:516e6d699564f050",
      "before_evidence": "https://web.archive.org/web/20240221175943/https://www.segwise.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Analytics Observability for fast moving Product Growth teams” to “AI Agents to Increase Your Game's LTV!”.",
      "between": {
        "from": "2024-02-21T17:59:43.000Z",
        "to": "2024-07-15T01:04:29.000Z"
      },
      "evidence": "https://web.archive.org/web/20240715010429/https://www.segwise.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-e1917cd0bc31bfdc9646abb67d60eed46c3ce99b0266b3eae94fb1c205fa4259:b8f5480b99d13250a561976c6b7bcc79f7d1a03b8aebbc708f4ee2da6e0b9bac:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20240221175943/https://www.segwise.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2024-02-21T17:59:43.000Z",
        "to": "2024-07-15T01:04:29.000Z"
      },
      "evidence": "https://web.archive.org/web/20240715010429/https://www.segwise.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 5,
      "id": "page-e1917cd0bc31bfdc9646abb67d60eed46c3ce99b0266b3eae94fb1c205fa4259:b8f5480b99d13250a561976c6b7bcc79f7d1a03b8aebbc708f4ee2da6e0b9bac:investors:6a1bc1d507d78e0c",
      "before_evidence": "https://web.archive.org/web/20240221175943/https://www.segwise.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "investors",
      "label": "Investors",
      "summary": "Now shows investor logos: antler, blume, powerhouse, saka and everywhere.",
      "between": {
        "from": "2024-02-21T17:59:43.000Z",
        "to": "2024-07-15T01:04:29.000Z"
      },
      "evidence": "https://web.archive.org/web/20240715010429/https://www.segwise.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-investor-logos"
    },
    {
      "n": 6,
      "id": "page-b8f5480b99d13250a561976c6b7bcc79f7d1a03b8aebbc708f4ee2da6e0b9bac:a2b385d3b14c20427634c8195b7780a5e48a41920c9b8519faaae2a7ce5228be:funding:430af5ba7c111615",
      "before_evidence": "https://web.archive.org/web/20240715010429/https://www.segwise.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "funding",
      "label": "Funding",
      "summary": "Announced on its homepage: “Features Resources Login Start For Free NEW We’ve raised $1.6M 🚀 Copilot to Boost Return on Ad Spend for Games and Apps!”.",
      "between": {
        "from": "2024-07-15T01:04:29.000Z",
        "to": "2025-01-21T12:38:43.000Z"
      },
      "evidence": "https://web.archive.org/web/20250121123843/https://www.segwise.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/announced-funding"
    },
    {
      "n": 7,
      "id": "page-4d4b826aab48145e4ec3fb29ca557005e4bc97d384c24e13d364f0036ed47128:9b73924b6e056e569b7023c5ca30bc236edc9b39b5df4b07a4a27462268d823c:headline:f61491013260d2aa",
      "before_evidence": "https://web.archive.org/web/20260213070748/https://segwise.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Improve ROAS with AI Creative Analytics” to “Creative Analytics and Ad Generation, on Autopilot”.",
      "between": {
        "from": "2026-02-13T07:07:48.000Z",
        "to": "2026-07-11T17:30:10.000Z"
      },
      "evidence": "https://web.archive.org/web/20260711173010/https://segwise.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-4d4b826aab48145e4ec3fb29ca557005e4bc97d384c24e13d364f0036ed47128:9b73924b6e056e569b7023c5ca30bc236edc9b39b5df4b07a4a27462268d823c:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20260213070748/https://segwise.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2026-02-13T07:07:48.000Z",
        "to": "2026-07-11T17:30:10.000Z"
      },
      "evidence": "https://web.archive.org/web/20260711173010/https://segwise.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 9,
      "id": "page-9b73924b6e056e569b7023c5ca30bc236edc9b39b5df4b07a4a27462268d823c:1038a8f2ff668ae194380022aca1660135ee1ac1a553e1804e8d4f7d40fda7ef:customers_added:eb704ec4371cbf65",
      "before_evidence": "https://web.archive.org/web/20260711173010/https://segwise.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: WGT and Whow Games.",
      "between": {
        "from": "2026-07-11T17:30:10.000Z",
        "to": "2026-11-06T20:41:22.808Z"
      },
      "evidence": "https://segwise.ai/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 10,
      "id": "page-9b73924b6e056e569b7023c5ca30bc236edc9b39b5df4b07a4a27462268d823c:1038a8f2ff668ae194380022aca1660135ee1ac1a553e1804e8d4f7d40fda7ef:headline:a40ae41ddeaf8142",
      "before_evidence": "https://web.archive.org/web/20260711173010/https://segwise.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Creative Analytics and Ad Generation, on Autopilot” to “Turn your creative data into your next winning ads.”.",
      "between": {
        "from": "2026-07-11T17:30:10.000Z",
        "to": "2026-11-06T20:41:22.808Z"
      },
      "evidence": "https://segwise.ai/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Segwise” company record, https://startuphistory.org/c/segwise.ai"
}