{
  "company": {
    "name": "Scrunch AI",
    "website": "https://scrunch.com/",
    "record": "https://startuphistory.org/c/scrunch.com"
  },
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    "headline": "The only influencer directory you’ll ever need · Scrunch",
    "description": "The only influencer directory you’ll ever need Search billions of pieces of content and millions of influencers to find that diamond in the rough brand-champion",
    "evidence": "https://web.archive.org/web/20170211040922/https://scrunch.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
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  "last_checked": "2026-11-06T20:38:00.893Z",
  "live_status": null,
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    {
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      "variants": [
        {
          "headline": "The only influencer directory you’ll ever need · Scrunch",
          "subhead": "The only influencer directory you’ll ever need Search billions of pieces of content and millions of influencers to find that diamond in the rough brand-champion",
          "observed_at": "2017-02-11T04:09:22.000Z",
          "evidence": "https://web.archive.org/web/20170211040922/https://scrunch.com/",
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      ],
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      "subhead": "The only influencer directory you’ll ever need Search billions of pieces of content and millions of influencers to find that diamond in the rough brand-champion",
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      "to": "2017-02-11T04:09:22.000Z",
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      "quote_observed_at": "2021-07-01T11:55:38.000Z",
      "variants": [
        {
          "headline": "Kick your influencer marketing goals in the",
          "subhead": null,
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          "evidence": "https://web.archive.org/web/20180726025617/https://scrunch.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Kick your influencer marketing goals in the",
          "subhead": "Welcome to Scrunch an Influencer Marketing Platform designed to help Brands & Agencies find, connect and engage with Influencers.",
          "observed_at": "2020-01-02T06:44:56.000Z",
          "evidence": "https://web.archive.org/web/20200102064456/https://www.scrunch.com/",
          "evidence_kind": "internet_archive"
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          "subhead": "Kick your influencer marketing goals in the peach. Reach your ideal consumer with data-driven audience insights and a powerful technology platform to make",
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      ],
      "headline": "#1 Influencer Marketing Platform",
      "subhead": "Kick your influencer marketing goals in the peach. Reach your ideal consumer with data-driven audience insights and a powerful technology platform to make",
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      "to": "2021-07-01T11:55:38.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20210701115538/https://scrunch.com/",
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          "to": "2021-07-01T11:55:38.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-08-26T17:22:00.000Z",
      "variants": [
        {
          "headline": "FOR MARKETERS & CREATORS",
          "subhead": "Scrunch is a global membership for Marketers, Agencies, Creators & the tools powering the Creator Economy.",
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          "evidence": "https://web.archive.org/web/20230826172200/https://scrunch.com/",
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      ],
      "headline": "FOR MARKETERS & CREATORS",
      "subhead": "Scrunch is a global membership for Marketers, Agencies, Creators & the tools powering the Creator Economy.",
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      "to": "2023-08-26T17:22:00.000Z",
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      "evidence": "https://web.archive.org/web/20230826172200/https://scrunch.com/",
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      "quote_observed_at": "2025-01-18T19:36:30.000Z",
      "variants": [
        {
          "headline": "Your micro-marketing agency.",
          "subhead": "Scrunch is a global membership for Marketers, Agencies, Creators & the tools powering the Creator Economy.",
          "observed_at": "2025-01-18T19:36:30.000Z",
          "evidence": "https://web.archive.org/web/20250118193630/https://scrunch.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Your micro-marketing agency.",
      "subhead": "Scrunch is a global membership for Marketers, Agencies, Creators & the tools powering the Creator Economy.",
      "from": "2025-01-18T19:36:30.000Z",
      "to": "2025-01-18T19:36:30.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250118193630/https://scrunch.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-01-18T19:36:30.000Z"
      },
      "current": false
    },
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      "quote_observed_at": "2026-11-06T20:38:00.893Z",
      "variants": [
        {
          "headline": "Scrunch home",
          "subhead": "Monitor brand presence in AI search, analyze and optimize your website, and deliver content directly to AI agents with Scrunch.",
          "observed_at": "2026-07-21T23:03:25.000Z",
          "evidence": "https://web.archive.org/web/20260721230325/https://scrunch.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Scrunch home",
          "subhead": "Monitor brand presence in AI search, analyze and optimize your website, and deliver content directly to AI agents with Scrunch.",
          "observed_at": "2026-11-06T20:38:00.893Z",
          "evidence": "https://scrunch.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Scrunch home",
      "subhead": "Monitor brand presence in AI search, analyze and optimize your website, and deliver content directly to AI agents with Scrunch.",
      "from": "2026-07-21T23:03:25.000Z",
      "to": "2026-11-06T20:38:00.893Z",
      "captures": 2,
      "evidence": "https://scrunch.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-21T23:03:25.000Z",
          "to": "2026-11-06T20:38:00.893Z"
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      "n": 1,
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      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: scrunch-campaign-brick-background@2x, alex-jumping, -subway@2x, -underarmour@2x, -vogue@2x, -GQ@2x, -youfoodz@2x, heart_icon and 5 more.",
      "between": {
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        "to": "2020-01-02T06:44:56.000Z"
      },
      "evidence": "https://web.archive.org/web/20200102064456/https://www.scrunch.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
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    {
      "n": 2,
      "id": "page-a06eac8a124e0d46d72d472c7a0dda31115385006b28b55a3a8ab6c306988f90:be67a095d106c80d8f4d54df82daa5345848c5be2acc62677ed50ea42398f012:headline:8ce18d347ee353c2",
      "before_evidence": "https://web.archive.org/web/20200102064456/https://www.scrunch.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Kick your influencer marketing goals in the” to “#1 Influencer Marketing Platform”.",
      "between": {
        "from": "2020-01-02T06:44:56.000Z",
        "to": "2021-07-01T11:55:38.000Z"
      },
      "evidence": "https://web.archive.org/web/20210701115538/https://scrunch.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-a06eac8a124e0d46d72d472c7a0dda31115385006b28b55a3a8ab6c306988f90:be67a095d106c80d8f4d54df82daa5345848c5be2acc62677ed50ea42398f012:logos:9582a436740ee6c3",
      "before_evidence": "https://web.archive.org/web/20200102064456/https://www.scrunch.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: VOGUE, Under Armour, MTV, You Foodz, News Corp, Klick X, Love to dream, Subway and 7 more.",
      "between": {
        "from": "2020-01-02T06:44:56.000Z",
        "to": "2021-07-01T11:55:38.000Z"
      },
      "evidence": "https://web.archive.org/web/20210701115538/https://scrunch.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-be67a095d106c80d8f4d54df82daa5345848c5be2acc62677ed50ea42398f012:508e12368105ef12dadb7b95e7d0bd610ccecddd2eae5993f08d9a6fd7cb23fb:headline:88d12c4b4bb041ab",
      "before_evidence": "https://web.archive.org/web/20210701115538/https://scrunch.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “#1 Influencer Marketing Platform” to “FOR MARKETERS & CREATORS”.",
      "between": {
        "from": "2021-07-01T11:55:38.000Z",
        "to": "2023-08-26T17:22:00.000Z"
      },
      "evidence": "https://web.archive.org/web/20230826172200/https://scrunch.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-508e12368105ef12dadb7b95e7d0bd610ccecddd2eae5993f08d9a6fd7cb23fb:744ba35d29b726c242cffe0f09cfe1b08080052c3c4b358976257d3d7eaab1a2:headline:7d6bc53a5ebd1d73",
      "before_evidence": "https://web.archive.org/web/20230826172200/https://scrunch.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “FOR MARKETERS & CREATORS” to “Your micro-marketing agency.”.",
      "between": {
        "from": "2023-08-26T17:22:00.000Z",
        "to": "2025-01-18T19:36:30.000Z"
      },
      "evidence": "https://web.archive.org/web/20250118193630/https://scrunch.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-744ba35d29b726c242cffe0f09cfe1b08080052c3c4b358976257d3d7eaab1a2:f31469221e240fec414f5303ff7ff31c0727cc794c0f5c703bbef6b9a34ea76b:compliance:0b0a6b90f8e7165b",
      "before_evidence": "https://web.archive.org/web/20250118193630/https://scrunch.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states HIPAA and SOC 2 compliance on its homepage.",
      "between": {
        "from": "2025-01-18T19:36:30.000Z",
        "to": "2026-07-21T23:03:25.000Z"
      },
      "evidence": "https://web.archive.org/web/20260721230325/https://scrunch.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 7,
      "id": "page-f31469221e240fec414f5303ff7ff31c0727cc794c0f5c703bbef6b9a34ea76b:0dbf8e727288ce4906e344734f668a1776221ddcef217168ea47e5423a09ca88:hiring:70bbbe3680f59b6f",
      "before_evidence": "https://web.archive.org/web/20260721230325/https://scrunch.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Opened a job board on Ashby.",
      "between": {
        "from": "2026-07-21T23:03:25.000Z",
        "to": "2026-11-06T20:38:00.893Z"
      },
      "evidence": "https://scrunch.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Scrunch AI” company record, https://startuphistory.org/c/scrunch.com"
}