{
  "company": {
    "name": "Savor",
    "website": "https://savor.co/",
    "record": "https://startuphistory.org/c/savor.co"
  },
  "status": null,
  "history_since": "2014-01-11T02:01:17.000Z",
  "baseline": {
    "snapshot_id": "47c0e913c59f6c32ae4a0711d63fabfa8fc9b80ba39875f5b7a177c78bcbe1c8",
    "observed_at": "2014-01-11T02:01:17.000Z",
    "headline": "Savings. Simplified.",
    "description": "Savings. Simplified. ™",
    "evidence": "https://web.archive.org/web/20140111020117/http://www.savor.co/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 0,
  "last_checked": null,
  "live_status": "js_only",
  "messaging": [
    {
      "quote_observed_at": "2014-01-11T02:01:17.000Z",
      "variants": [
        {
          "headline": "Savings. Simplified.",
          "subhead": "Savings. Simplified. ™",
          "observed_at": "2014-01-11T02:01:17.000Z",
          "evidence": "https://web.archive.org/web/20140111020117/http://www.savor.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Savings. Simplified.",
      "subhead": "Savings. Simplified. ™",
      "from": "2014-01-11T02:01:17.000Z",
      "to": "2014-01-11T02:01:17.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20140111020117/http://www.savor.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2014-01-11T02:01:17.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2015-05-09T23:58:20.000Z",
      "variants": [
        {
          "headline": "Cardley - Cashback Loyalty",
          "subhead": null,
          "observed_at": "2015-05-09T23:58:20.000Z",
          "evidence": "https://web.archive.org/web/20150509235820/http://savor.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Cardley - Cashback Loyalty",
      "subhead": null,
      "from": "2015-05-09T23:58:20.000Z",
      "to": "2015-05-09T23:58:20.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20150509235820/http://savor.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2015-05-09T23:58:20.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2020-05-11T02:58:07.000Z",
      "variants": [
        {
          "headline": "Create a healthy relationship with food",
          "subhead": "Create a healthy relationship with food and feel great about every meal.",
          "observed_at": "2020-05-11T02:58:07.000Z",
          "evidence": "https://web.archive.org/web/20200511025807/https://savor.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Create a healthy relationship with food",
      "subhead": "Create a healthy relationship with food and feel great about every meal.",
      "from": "2020-05-11T02:58:07.000Z",
      "to": "2020-05-11T02:58:07.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20200511025807/https://savor.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2020-05-11T02:58:07.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2020-08-14T20:49:43.000Z",
      "variants": [
        {
          "headline": "Mindful eating for a well balanced life.",
          "subhead": "Mindful eating for a well balanced life. Savor is a mindful journaling app here to help you set a new sustainable path with food and mind. Download now from both app stores.",
          "observed_at": "2020-08-14T20:49:43.000Z",
          "evidence": "https://web.archive.org/web/20200814204943/https://www.savor.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Mindful eating for a well balanced life.",
      "subhead": "Mindful eating for a well balanced life. Savor is a mindful journaling app here to help you set a new sustainable path with food and mind. Download now from both app stores.",
      "from": "2020-08-14T20:49:43.000Z",
      "to": "2020-08-14T20:49:43.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20200814204943/https://www.savor.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2020-08-14T20:49:43.000Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-34aab088529cecfd1b84970728ae3c101f322d70f1da18688fe97ebfe00ad68a:b6b8b8e19e73fd9817b21eb19535fd0343a0dc4a2a6273f88f647c391c6c5d28:headline:1cd33aa069e2b6c4",
      "before_evidence": "https://web.archive.org/web/20200511025807/https://savor.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Create a healthy relationship with food” to “Mindful eating for a well balanced life.”.",
      "between": {
        "from": "2020-05-11T02:58:07.000Z",
        "to": "2020-08-14T20:49:43.000Z"
      },
      "evidence": "https://web.archive.org/web/20200814204943/https://www.savor.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-34aab088529cecfd1b84970728ae3c101f322d70f1da18688fe97ebfe00ad68a:b6b8b8e19e73fd9817b21eb19535fd0343a0dc4a2a6273f88f647c391c6c5d28:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20200511025807/https://savor.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2020-05-11T02:58:07.000Z",
        "to": "2020-08-14T20:49:43.000Z"
      },
      "evidence": "https://web.archive.org/web/20200814204943/https://www.savor.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Savor” company record, https://startuphistory.org/c/savor.co"
}