{
  "company": {
    "name": "Samsara",
    "website": "https://samsara.com/",
    "record": "https://startuphistory.org/c/samsara.com"
  },
  "status": null,
  "history_since": "2015-09-10T07:53:13.000Z",
  "baseline": {
    "snapshot_id": "0f0adf1ee9b0c0d5b1cf3f985b08c62c5b6225c2a04959f5efd702c344d5c2cb",
    "observed_at": "2015-09-10T07:53:13.000Z",
    "headline": "Internet Connected Sensor Systems",
    "description": "Samsara builds Internet-connected sensor systems that makes it easy and affordable to deploy sensors at any scale",
    "evidence": "https://web.archive.org/web/20150910075313/https://www.samsara.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T20:38:00.893Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2015-09-10T07:53:13.000Z",
      "variants": [
        {
          "headline": "Internet Connected Sensor Systems",
          "subhead": "Samsara builds Internet-connected sensor systems that makes it easy and affordable to deploy sensors at any scale",
          "observed_at": "2015-09-10T07:53:13.000Z",
          "evidence": "https://web.archive.org/web/20150910075313/https://www.samsara.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Internet Connected Sensor Systems",
      "subhead": "Samsara builds Internet-connected sensor systems that makes it easy and affordable to deploy sensors at any scale",
      "from": "2015-09-10T07:53:13.000Z",
      "to": "2015-09-10T07:53:13.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20150910075313/https://www.samsara.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2015-09-10T07:53:13.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2018-02-24T07:08:23.000Z",
      "variants": [
        {
          "headline": "The New Data Platform for the Physical World",
          "subhead": "Samsara builds Internet-connected sensor systems that makes it easy and affordable to deploy sensors at any scale.",
          "observed_at": "2016-10-28T21:56:26.000Z",
          "evidence": "https://web.archive.org/web/20161028215626/https://www.samsara.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The New Data Platform for the Physical World",
          "subhead": "Samsara builds Internet-connected sensor systems that makes it easy and affordable to deploy sensors at any scale.",
          "observed_at": "2018-02-24T07:08:23.000Z",
          "evidence": "https://web.archive.org/web/20180224070823/https://www.samsara.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The New Data Platform for the Physical World",
      "subhead": "Samsara builds Internet-connected sensor systems that makes it easy and affordable to deploy sensors at any scale.",
      "from": "2016-10-28T21:56:26.000Z",
      "to": "2018-02-24T07:08:23.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20180224070823/https://www.samsara.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2016-10-28T21:56:26.000Z",
          "to": "2018-02-24T07:08:23.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2019-01-11T05:50:04.000Z",
      "variants": [
        {
          "headline": "Samsara | Internet-Connected Sensors",
          "subhead": "Samsara builds Internet-connected sensor systems that make it easy and affordable to leverage data from the physical world to increase operational efficiency across industries like transportation, foo",
          "observed_at": "2019-01-11T05:50:04.000Z",
          "evidence": "https://web.archive.org/web/20190111055004/https://www.samsara.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Samsara | Internet-Connected Sensors",
      "subhead": "Samsara builds Internet-connected sensor systems that make it easy and affordable to leverage data from the physical world to increase operational efficiency across industries like transportation, foo",
      "from": "2019-01-11T05:50:04.000Z",
      "to": "2019-01-11T05:50:04.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20190111055004/https://www.samsara.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2019-01-11T05:50:04.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2020-07-23T03:50:22.000Z",
      "variants": [
        {
          "headline": "The leader in Industrial IoT",
          "subhead": "Samsara’s portfolio of complete IoT solutions combine hardware and software to bring real-time visibility, analytics, and AI to operations across diverse sizes and industries: from transportation and ",
          "observed_at": "2020-07-23T03:50:22.000Z",
          "evidence": "https://web.archive.org/web/20200723035022/https://www.samsara.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The leader in Industrial IoT",
      "subhead": "Samsara’s portfolio of complete IoT solutions combine hardware and software to bring real-time visibility, analytics, and AI to operations across diverse sizes and industries: from transportation and ",
      "from": "2020-07-23T03:50:22.000Z",
      "to": "2020-07-23T03:50:22.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20200723035022/https://www.samsara.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2020-07-23T03:50:22.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-07-05T12:46:52.000Z",
      "variants": [
        {
          "headline": "The Connected Operations Cloud",
          "subhead": "Samsara’s platform brings AI safety programs, real-time visibility, workflows, reporting, and an ecosystem of integrations to connect the operations that power our economy: from production to logistic",
          "observed_at": "2021-07-05T12:46:52.000Z",
          "evidence": "https://web.archive.org/web/20210705124652/https://www.samsara.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The Connected Operations Cloud",
      "subhead": "Samsara’s platform brings AI safety programs, real-time visibility, workflows, reporting, and an ecosystem of integrations to connect the operations that power our economy: from production to logistic",
      "from": "2021-07-05T12:46:52.000Z",
      "to": "2021-07-05T12:46:52.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210705124652/https://www.samsara.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-07-05T12:46:52.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-01-01T17:38:55.000Z",
      "variants": [
        {
          "headline": "Operate at a Whole New Level",
          "subhead": null,
          "observed_at": "2023-01-01T08:00:27.000Z",
          "evidence": "https://web.archive.org/web/20230101080027/https://www.samsara.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Operate at a Whole New Level",
          "subhead": "Samsara’s platform brings AI safety programs, real-time visibility, workflows, reporting, and an ecosystem of integrations to connect the operations that power our economy: from production to logistic",
          "observed_at": "2024-01-01T17:38:55.000Z",
          "evidence": "https://web.archive.org/web/20240101173855/https://www.samsara.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Operate at a Whole New Level",
      "subhead": "Samsara’s platform brings AI safety programs, real-time visibility, workflows, reporting, and an ecosystem of integrations to connect the operations that power our economy: from production to logistic",
      "from": "2023-01-01T08:00:27.000Z",
      "to": "2024-01-01T17:38:55.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20240101173855/https://www.samsara.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-01-01T08:00:27.000Z",
          "to": "2024-01-01T17:38:55.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-07-01T11:52:12.000Z",
      "variants": [
        {
          "headline": "Samsara: The leading fleet management and safety platform",
          "subhead": "Samsara's AI-powered technology helps lower costs and improve fleet safety with AI-powered dash cams, real-time GPS, ELD, telematics, maintenance, routing, and compliance.",
          "observed_at": "2025-07-01T01:32:35.000Z",
          "evidence": "https://web.archive.org/web/20250701013235/https://www.samsara.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Samsara: The leading fleet management and safety platform",
          "subhead": "Samsara's AI-powered technology helps lower costs and improve fleet safety with AI-powered dash cams, real-time GPS, ELD, telematics, maintenance, routing, and compliance.",
          "observed_at": "2026-07-01T11:52:12.000Z",
          "evidence": "https://web.archive.org/web/20260701115212/https://www.samsara.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Samsara: The leading fleet management and safety platform",
      "subhead": "Samsara's AI-powered technology helps lower costs and improve fleet safety with AI-powered dash cams, real-time GPS, ELD, telematics, maintenance, routing, and compliance.",
      "from": "2025-07-01T01:32:35.000Z",
      "to": "2026-07-01T11:52:12.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20260701115212/https://www.samsara.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2025-07-01T01:32:35.000Z",
          "to": "2026-07-01T11:52:12.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T20:38:00.893Z",
      "variants": [
        {
          "headline": "Operator grade. Proven in the field.",
          "subhead": "Samsara's connected operations platform helps 20,000+ operations improve safety, cut costs, and run smarter — built with operators.",
          "observed_at": "2026-11-06T20:38:00.893Z",
          "evidence": "https://www.samsara.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Operator grade. Proven in the field.",
      "subhead": "Samsara's connected operations platform helps 20,000+ operations improve safety, cut costs, and run smarter — built with operators.",
      "from": "2026-11-06T20:38:00.893Z",
      "to": "2026-11-06T20:38:00.893Z",
      "captures": 1,
      "evidence": "https://www.samsara.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T20:38:00.893Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-0f0adf1ee9b0c0d5b1cf3f985b08c62c5b6225c2a04959f5efd702c344d5c2cb:f65a86939f8f9c529f555cca6ca4136cf9c183d6797133c4f3cd7952cc41ce91:headline:05b0873b66944634",
      "before_evidence": "https://web.archive.org/web/20150910075313/https://www.samsara.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Internet Connected Sensor Systems” to “The New Data Platform for the Physical World”.",
      "between": {
        "from": "2015-09-10T07:53:13.000Z",
        "to": "2016-10-28T21:56:26.000Z"
      },
      "evidence": "https://web.archive.org/web/20161028215626/https://www.samsara.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-0f0adf1ee9b0c0d5b1cf3f985b08c62c5b6225c2a04959f5efd702c344d5c2cb:f65a86939f8f9c529f555cca6ca4136cf9c183d6797133c4f3cd7952cc41ce91:gtm:71fb5032b8ee999a",
      "before_evidence": "https://web.archive.org/web/20150910075313/https://www.samsara.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Closed its waitlist and opened sign-up.",
      "between": {
        "from": "2015-09-10T07:53:13.000Z",
        "to": "2016-10-28T21:56:26.000Z"
      },
      "evidence": "https://web.archive.org/web/20161028215626/https://www.samsara.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/opened-sign-up"
    },
    {
      "n": 3,
      "id": "page-0f0adf1ee9b0c0d5b1cf3f985b08c62c5b6225c2a04959f5efd702c344d5c2cb:f65a86939f8f9c529f555cca6ca4136cf9c183d6797133c4f3cd7952cc41ce91:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20150910075313/https://www.samsara.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2015-09-10T07:53:13.000Z",
        "to": "2016-10-28T21:56:26.000Z"
      },
      "evidence": "https://web.archive.org/web/20161028215626/https://www.samsara.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 4,
      "id": "page-3770091e84b7ef99e36951e68f927e422ede9abaa78ba5374767ed03fd060f08:d987ccd63e317593d8a86b3af9c8244a752788868bb5a9d7add4475145027bd8:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20180224070823/https://www.samsara.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2018-02-24T07:08:23.000Z",
        "to": "2019-01-11T05:50:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20190111055004/https://www.samsara.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 5,
      "id": "page-3770091e84b7ef99e36951e68f927e422ede9abaa78ba5374767ed03fd060f08:d987ccd63e317593d8a86b3af9c8244a752788868bb5a9d7add4475145027bd8:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20180224070823/https://www.samsara.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2018-02-24T07:08:23.000Z",
        "to": "2019-01-11T05:50:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20190111055004/https://www.samsara.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 6,
      "id": "page-d987ccd63e317593d8a86b3af9c8244a752788868bb5a9d7add4475145027bd8:45ebf8e9c29cb062d86ed95df4b2116218c5c0d5ae24bddbccadf80101a040df:traction:b16bf8a45390d7cb",
      "before_evidence": "https://web.archive.org/web/20190111055004/https://www.samsara.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “15,000+ customers” on its homepage (was “5,000+ customers”).",
      "between": {
        "from": "2019-01-11T05:50:04.000Z",
        "to": "2020-07-23T03:50:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20200723035022/https://www.samsara.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 7,
      "id": "page-45ebf8e9c29cb062d86ed95df4b2116218c5c0d5ae24bddbccadf80101a040df:0cc7db334f5ce67b00f4eadc5e8a743ed0bde6ee7aee1847b82865fc5e2b7330:headline:a09694b814b59e44",
      "before_evidence": "https://web.archive.org/web/20200723035022/https://www.samsara.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The leader in Industrial IoT” to “The Connected Operations Cloud”.",
      "between": {
        "from": "2020-07-23T03:50:22.000Z",
        "to": "2021-07-05T12:46:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20210705124652/https://www.samsara.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-0cc7db334f5ce67b00f4eadc5e8a743ed0bde6ee7aee1847b82865fc5e2b7330:ca06d77b83e8c6da1c98460808e6ba9109f7f56b9598e616921576c8b46029af:headline:70fa36365489a1a3",
      "before_evidence": "https://web.archive.org/web/20210705124652/https://www.samsara.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The Connected Operations Cloud” to “Operate at a Whole New Level”.",
      "between": {
        "from": "2021-07-05T12:46:52.000Z",
        "to": "2023-01-01T08:00:27.000Z"
      },
      "evidence": "https://web.archive.org/web/20230101080027/https://www.samsara.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-ca06d77b83e8c6da1c98460808e6ba9109f7f56b9598e616921576c8b46029af:5be47e596afb590ad1b02daa33cc967cfe8096c861b06a824c3e04c3c5729fdb:logos:ebb389634e02541f",
      "before_evidence": "https://web.archive.org/web/20230101080027/https://www.samsara.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Univar Solutions and DHL.",
      "between": {
        "from": "2023-01-01T08:00:27.000Z",
        "to": "2024-01-01T17:38:55.000Z"
      },
      "evidence": "https://web.archive.org/web/20240101173855/https://www.samsara.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Samsara” company record, https://startuphistory.org/c/samsara.com"
}