{
  "company": {
    "name": "SafetyKit",
    "website": "https://safetykit.com/",
    "record": "https://startuphistory.org/c/safetykit.com"
  },
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  "baseline": {
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    "headline": "SafetyKit - Trust & Safety AI",
    "description": "SafetyKit lets Trust and Safety teams use AI to protect their users without engineering or ML help.",
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  "last_checked": "2026-11-06T20:34:57.378Z",
  "live_status": null,
  "messaging": [
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      "variants": [
        {
          "headline": "SafetyKit - Trust & Safety AI",
          "subhead": "SafetyKit lets Trust and Safety teams use AI to protect their users without engineering or ML help.",
          "observed_at": "2024-02-18T15:25:29.000Z",
          "evidence": "https://web.archive.org/web/20240218152529/https://www.safetykit.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "SafetyKit - Trust & Safety AI",
          "subhead": "SafetyKit is a merchant monitoring platform that reviews, categorizes, and flags millions of merchants and products with human-level accuracy.",
          "observed_at": "2024-07-15T20:26:59.000Z",
          "evidence": "https://web.archive.org/web/20240715202659/https://www.safetykit.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "SafetyKit - Trust & Safety AI",
      "subhead": "SafetyKit is a merchant monitoring platform that reviews, categorizes, and flags millions of merchants and products with human-level accuracy.",
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      "to": "2024-07-15T20:26:59.000Z",
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      "evidence_kind": "internet_archive",
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          "to": "2024-07-15T20:26:59.000Z"
        }
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      "current": false
    },
    {
      "quote_observed_at": "2025-01-08T12:21:11.000Z",
      "variants": [
        {
          "headline": "Review millions of merchants and products with human-level intelligence.",
          "subhead": "SafetyKit is a merchant monitoring platform that reviews, categorizes, and flags millions of merchants and products with human-level accuracy.",
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          "evidence": "https://web.archive.org/web/20250108122111/https://www.safetykit.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Review millions of merchants and products with human-level intelligence.",
      "subhead": "SafetyKit is a merchant monitoring platform that reviews, categorizes, and flags millions of merchants and products with human-level accuracy.",
      "from": "2025-01-08T12:21:11.000Z",
      "to": "2025-01-08T12:21:11.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250108122111/https://www.safetykit.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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      },
      "current": false
    },
    {
      "quote_observed_at": "2026-01-11T01:43:54.000Z",
      "variants": [
        {
          "headline": "Growth without Compromise",
          "subhead": "Deploy AI agents to automate risk reviews, onboarding, and investigations. Trusted by leading marketplaces and fintech platforms.",
          "observed_at": "2026-01-11T01:43:54.000Z",
          "evidence": "https://web.archive.org/web/20260111014354/https://www.safetykit.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Growth without Compromise",
      "subhead": "Deploy AI agents to automate risk reviews, onboarding, and investigations. Trusted by leading marketplaces and fintech platforms.",
      "from": "2026-01-11T01:43:54.000Z",
      "to": "2026-01-11T01:43:54.000Z",
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      "evidence": "https://web.archive.org/web/20260111014354/https://www.safetykit.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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      },
      "current": false
    },
    {
      "quote_observed_at": "2026-07-12T02:44:52.000Z",
      "variants": [
        {
          "headline": "Evaluate every user across all their behavior and activity",
          "subhead": "Deploy AI agents to automate risk reviews, onboarding, and investigations. Trusted by leading marketplaces and fintech platforms.",
          "observed_at": "2026-07-12T02:44:52.000Z",
          "evidence": "https://web.archive.org/web/20260712024452/https://www.safetykit.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Evaluate every user across all their behavior and activity",
      "subhead": "Deploy AI agents to automate risk reviews, onboarding, and investigations. Trusted by leading marketplaces and fintech platforms.",
      "from": "2026-07-12T02:44:52.000Z",
      "to": "2026-07-12T02:44:52.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260712024452/https://www.safetykit.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-07-12T02:44:52.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T20:34:57.378Z",
      "variants": [
        {
          "headline": "The ground truth for Trust & Safety teams",
          "subhead": "Deploy AI agents to automate risk reviews, onboarding, and investigations. Trusted by leading marketplaces and fintech platforms.",
          "observed_at": "2026-11-06T20:34:57.378Z",
          "evidence": "https://www.safetykit.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "The ground truth for Trust & Safety teams",
      "subhead": "Deploy AI agents to automate risk reviews, onboarding, and investigations. Trusted by leading marketplaces and fintech platforms.",
      "from": "2026-11-06T20:34:57.378Z",
      "to": "2026-11-06T20:34:57.378Z",
      "captures": 1,
      "evidence": "https://www.safetykit.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T20:34:57.378Z"
      },
      "current": true
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  "changes": [
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      "n": 1,
      "id": "page-7a9f0b27a6219f264686a0c9e05e9c3f614945040f3f3ae64f1c7c20780741ce:a6d93cd2f26c211ec0635f34e70ba571b8c40a205bcd3965eb7e2ddddd832113:customers_added:f90e9c7c53aa082d",
      "before_evidence": "https://web.archive.org/web/20240715202659/https://www.safetykit.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Patreon, Eventbrite and Character.ai.",
      "between": {
        "from": "2024-07-15T20:26:59.000Z",
        "to": "2025-01-08T12:21:11.000Z"
      },
      "evidence": "https://web.archive.org/web/20250108122111/https://www.safetykit.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 2,
      "id": "page-a6d93cd2f26c211ec0635f34e70ba571b8c40a205bcd3965eb7e2ddddd832113:137e4a60337288be1abcdb34c3728764239a836f35ec5c3d2d8bf1593f032dad:headline:77242bde1429287c",
      "before_evidence": "https://web.archive.org/web/20250108122111/https://www.safetykit.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Review millions of merchants and products with human-level intelligence.” to “Growth without Compromise”.",
      "between": {
        "from": "2025-01-08T12:21:11.000Z",
        "to": "2026-01-11T01:43:54.000Z"
      },
      "evidence": "https://web.archive.org/web/20260111014354/https://www.safetykit.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-a6d93cd2f26c211ec0635f34e70ba571b8c40a205bcd3965eb7e2ddddd832113:137e4a60337288be1abcdb34c3728764239a836f35ec5c3d2d8bf1593f032dad:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20250108122111/https://www.safetykit.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2025-01-08T12:21:11.000Z",
        "to": "2026-01-11T01:43:54.000Z"
      },
      "evidence": "https://web.archive.org/web/20260111014354/https://www.safetykit.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 4,
      "id": "page-137e4a60337288be1abcdb34c3728764239a836f35ec5c3d2d8bf1593f032dad:7efeb82417598cd71417d197b7ac5e9a531850ef76e8b672a1836a607b3e78c5:headline:9ed0b74ee54b6906",
      "before_evidence": "https://web.archive.org/web/20260111014354/https://www.safetykit.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Growth without Compromise” to “Evaluate every user across all their behavior and activity”.",
      "between": {
        "from": "2026-01-11T01:43:54.000Z",
        "to": "2026-07-12T02:44:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20260712024452/https://www.safetykit.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-7efeb82417598cd71417d197b7ac5e9a531850ef76e8b672a1836a607b3e78c5:23e10b86bd1b7218d272362211b84a30a00879a8b595d95b539d79736fb67c39:headline:e291c6bde3add1c5",
      "before_evidence": "https://web.archive.org/web/20260712024452/https://www.safetykit.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Evaluate every user across all their behavior and activity” to “The ground truth for Trust & Safety teams”.",
      "between": {
        "from": "2026-07-12T02:44:52.000Z",
        "to": "2026-11-06T20:34:57.378Z"
      },
      "evidence": "https://www.safetykit.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “SafetyKit” company record, https://startuphistory.org/c/safetykit.com"
}