{
  "company": {
    "name": "Safello",
    "website": "https://safello.com/",
    "record": "https://startuphistory.org/c/safello.com"
  },
  "status": null,
  "history_since": "2014-02-18T11:34:17.000Z",
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    "headline": "Bitcoin, safe and simple",
    "description": "Safello is the safe and simple Bitcoin exchange for European customers. Instant buying and selling with Sofort, iDeal and Handelsbanken Direct.",
    "evidence": "https://web.archive.org/web/20150719023658/https://safello.com/",
    "evidence_kind": "internet_archive",
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  "last_checked": "2026-11-06T20:34:57.378Z",
  "live_status": null,
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    {
      "quote_observed_at": "2018-01-28T07:14:27.000Z",
      "variants": [
        {
          "headline": "Bitcoin, safe and simple",
          "subhead": "Safello is the safe and simple Bitcoin exchange for European customers. Instant buying and selling with Sofort, iDeal and Handelsbanken Direct.",
          "observed_at": "2015-07-19T02:36:58.000Z",
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        {
          "headline": "Bitcoin, safe and simple",
          "subhead": "Safello is the safe and simple Bitcoin exchange for European customers. Instant buying and selling with Sofort, iDeal and Handelsbanken Direct.",
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        },
        {
          "headline": "Bitcoin, safe and simple",
          "subhead": "Safello is the safe and simple Bitcoin exchange for European customers. Instant buying and selling with Sofort, iDeal and Handelsbanken Direct.",
          "observed_at": "2018-01-28T07:14:27.000Z",
          "evidence": "https://web.archive.org/web/20180128071427/https://safello.com/",
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        }
      ],
      "headline": "Bitcoin, safe and simple",
      "subhead": "Safello is the safe and simple Bitcoin exchange for European customers. Instant buying and selling with Sofort, iDeal and Handelsbanken Direct.",
      "from": "2015-07-19T02:36:58.000Z",
      "to": "2018-01-28T07:14:27.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20180128071427/https://safello.com/",
      "evidence_kind": "internet_archive",
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    {
      "quote_observed_at": "2019-07-22T18:07:52.000Z",
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          "headline": "The world’s fastest way to buy bitcoin",
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        }
      ],
      "headline": "The world’s fastest way to buy bitcoin",
      "subhead": "Safello is the safe and simple Bitcoin exchange for European customers. Easy buying and selling with card payments, Swish and SEPA.",
      "from": "2019-07-22T18:07:52.000Z",
      "to": "2019-07-22T18:07:52.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20190722180752/https://safello.com/",
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      "seen": {
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    {
      "quote_observed_at": "2021-01-24T01:57:37.000Z",
      "variants": [
        {
          "headline": "Move over Swedish Krona. Here is crypto.",
          "subhead": "Safello is the safe and simple Bitcoin exchange for European customers. Easy buying and selling with card payments, Swish and SEPA.",
          "observed_at": "2021-01-24T01:57:37.000Z",
          "evidence": "https://web.archive.org/web/20210124015737/https://safello.com/",
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      "headline": "Move over Swedish Krona. Here is crypto.",
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      "to": "2021-01-24T01:57:37.000Z",
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      "quote_observed_at": "2025-01-05T19:00:05.000Z",
      "variants": [
        {
          "headline": "Bye SEK.",
          "subhead": "Safello is the Swedish way to buy crypto. Simple and secure with Mobile BankID and Swish.",
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        {
          "headline": "Bye SEK.",
          "subhead": "Safello is the Swedish way to buy crypto. Simple and secure with Mobile BankID and Klarna.",
          "observed_at": "2023-08-01T22:38:14.000Z",
          "evidence": "https://web.archive.org/web/20230801223814/https://safello.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Bye SEK. Hello crypto!",
          "subhead": "Sweden’s leading cryptocurrency brokerage with the goal to make crypto accessible to everyone. First North (OMXSTO-SFL)",
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      "headline": "Bye SEK. Hello crypto!",
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      "to": "2025-01-05T19:00:05.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20250105190005/https://safello.com/",
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        }
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      "current": false
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      "quote_observed_at": "2026-07-13T06:03:23.000Z",
      "variants": [
        {
          "headline": "Join over 425,000 Nordic investors.",
          "subhead": "Sweden’s leading cryptocurrency brokerage with the goal to make crypto accessible to everyone. First North (OMXSTO-SFL)",
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          "evidence": "https://web.archive.org/web/20260713060323/https://safello.com/",
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        }
      ],
      "headline": "Join over 425,000 Nordic investors.",
      "subhead": "Sweden’s leading cryptocurrency brokerage with the goal to make crypto accessible to everyone. First North (OMXSTO-SFL)",
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      "to": "2026-07-13T06:03:23.000Z",
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      "seen": {
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    {
      "quote_observed_at": "2026-11-06T20:34:57.378Z",
      "variants": [
        {
          "headline": "Crypto never sleeps",
          "subhead": "Sweden’s leading cryptocurrency brokerage with the goal to make crypto accessible to everyone. First North (OMXSTO-SFL)",
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          "evidence": "https://safello.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Crypto never sleeps",
      "subhead": "Sweden’s leading cryptocurrency brokerage with the goal to make crypto accessible to everyone. First North (OMXSTO-SFL)",
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      "to": "2026-11-06T20:34:57.378Z",
      "captures": 1,
      "evidence": "https://safello.com/",
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      "seen": {
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      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
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        "to": "2019-07-22T18:07:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20190722180752/https://safello.com/",
      "evidence_kind": "internet_archive",
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      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
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        "to": "2021-01-24T01:57:37.000Z"
      },
      "evidence": "https://web.archive.org/web/20210124015737/https://safello.com/",
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      "kind": "headline",
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      "between": {
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        "to": "2022-07-09T01:50:35.000Z"
      },
      "evidence": "https://web.archive.org/web/20220709015035/https://safello.com/",
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      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logo to its homepage: Fast and simple payments.",
      "between": {
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        "to": "2023-08-01T22:38:14.000Z"
      },
      "evidence": "https://web.archive.org/web/20230801223814/https://safello.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
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    {
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      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Bye SEK. Hello crypto!” to “Join over 425,000 Nordic investors.”.",
      "between": {
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        "to": "2026-07-13T06:03:23.000Z"
      },
      "evidence": "https://web.archive.org/web/20260713060323/https://safello.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-a940b839e31f1ac0fb33d8edb9b4b493595f0c1d31446cdf43da8cb9ad66be4f:854a116cf372e72a391e5850c2941c3e849192e5df64138a57e7811113fb3f3a:headline:9ec97c29acdd654f",
      "before_evidence": "https://web.archive.org/web/20260713060323/https://safello.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Join over 425,000 Nordic investors.” to “Crypto never sleeps”.",
      "between": {
        "from": "2026-07-13T06:03:23.000Z",
        "to": "2026-11-06T20:34:57.378Z"
      },
      "evidence": "https://safello.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Safello” company record, https://startuphistory.org/c/safello.com"
}