{
  "company": {
    "name": "Replenit",
    "website": "https://replen.it/",
    "record": "https://startuphistory.org/c/replen.it"
  },
  "status": null,
  "history_since": "2024-04-18T05:34:11.000Z",
  "baseline": {
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    "headline": null,
    "description": "Our Framework How Replenit Works Replenit confidently understands replenishment / repetitive purchase habits using big data and recommends optimal times at both the user and product level to trigger m",
    "evidence": "https://web.archive.org/web/20240717053347/https://replen.it/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T20:26:57.225Z",
  "live_status": null,
  "messaging": [
    {
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      "variants": [
        {
          "headline": "AGENTIC‑AI FOR CUSTOMER LIFECYCLE MANAGEMENT",
          "subhead": "Boost retention with smart replenishment & AI-driven repurchases. Automate repeat purchases and grow your store with Replenit.",
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          "evidence": "https://web.archive.org/web/20250805173535/https://replen.it/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "AGENTIC‑AI FOR CUSTOMER LIFECYCLE MANAGEMENT",
      "subhead": "Boost retention with smart replenishment & AI-driven repurchases. Automate repeat purchases and grow your store with Replenit.",
      "from": "2025-08-05T17:35:35.000Z",
      "to": "2025-08-05T17:35:35.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250805173535/https://replen.it/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-08-05T17:35:35.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-02-14T23:16:29.000Z",
      "variants": [
        {
          "headline": "The Brain Behind Retention |",
          "subhead": "Transform your repeat purchase revenue with Replenit's AI Decision Engine. Predict exactly when customers need to reorder based on individual consumption pat...",
          "observed_at": "2026-02-14T23:16:29.000Z",
          "evidence": "https://web.archive.org/web/20260214231629/https://replen.it/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The Brain Behind Retention |",
      "subhead": "Transform your repeat purchase revenue with Replenit's AI Decision Engine. Predict exactly when customers need to reorder based on individual consumption pat...",
      "from": "2026-02-14T23:16:29.000Z",
      "to": "2026-02-14T23:16:29.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260214231629/https://replen.it/",
      "evidence_kind": "internet_archive",
      "seen": {
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      },
      "current": false
    },
    {
      "quote_observed_at": "2026-07-20T09:39:18.000Z",
      "variants": [
        {
          "headline": "Meet Maestro AI CRM Manager Built for retailers",
          "subhead": "Transform your repeat purchase revenue with Replenit's AI Decision Engine. Predict exactly when customers need to reorder based on individual consumption pat...",
          "observed_at": "2026-07-20T09:39:18.000Z",
          "evidence": "https://web.archive.org/web/20260720093918/https://replen.it/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Meet Maestro AI CRM Manager Built for retailers",
      "subhead": "Transform your repeat purchase revenue with Replenit's AI Decision Engine. Predict exactly when customers need to reorder based on individual consumption pat...",
      "from": "2026-07-20T09:39:18.000Z",
      "to": "2026-07-20T09:39:18.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260720093918/https://replen.it/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-07-20T09:39:18.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T20:26:57.225Z",
      "variants": [
        {
          "headline": "Yournext CRMmanagerisn ' thuman. is Maestro. Thenewoperatingmodelissoftwareless.",
          "subhead": "Transform your repeat purchase revenue with Replenit's AI Decision Engine. Predict exactly when customers need to reorder based on individual consumption patterns, not generic timing rules.",
          "observed_at": "2026-11-06T20:26:57.225Z",
          "evidence": "https://replen.it/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Yournext CRMmanagerisn ' thuman. is Maestro. Thenewoperatingmodelissoftwareless.",
      "subhead": "Transform your repeat purchase revenue with Replenit's AI Decision Engine. Predict exactly when customers need to reorder based on individual consumption patterns, not generic timing rules.",
      "from": "2026-11-06T20:26:57.225Z",
      "to": "2026-11-06T20:26:57.225Z",
      "captures": 1,
      "evidence": "https://replen.it/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T20:26:57.225Z"
      },
      "current": true
    }
  ],
  "changes": [
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      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
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        "to": "2025-08-05T17:35:35.000Z"
      },
      "evidence": "https://web.archive.org/web/20250805173535/https://replen.it/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-dcf1849cccf2265729ce107d50f8537cc1b7c7fa832970370f89b0fbfc3fc6cc:108fe5d2b35d3d7de3a0151c6cfde0a025440b3e200ea6ba9d54c32997565789:headline:739f40e1f6fd4c3a",
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “AGENTIC‑AI FOR CUSTOMER LIFECYCLE MANAGEMENT” to “The Brain Behind Retention |”.",
      "between": {
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        "to": "2026-02-14T23:16:29.000Z"
      },
      "evidence": "https://web.archive.org/web/20260214231629/https://replen.it/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-108fe5d2b35d3d7de3a0151c6cfde0a025440b3e200ea6ba9d54c32997565789:dd8f7b09733b06b93d4dfc9ee2ab42e1ff0816bb948bf69544d5baff7ef37b28:customers_added:6e2c38dda5b6e33f",
      "before_evidence": "https://web.archive.org/web/20260214231629/https://replen.it/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Maya Foster, Daniel Okafor, Helena Voss and Sofia Marchetti.",
      "between": {
        "from": "2026-02-14T23:16:29.000Z",
        "to": "2026-07-20T09:39:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20260720093918/https://replen.it/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 4,
      "id": "page-108fe5d2b35d3d7de3a0151c6cfde0a025440b3e200ea6ba9d54c32997565789:dd8f7b09733b06b93d4dfc9ee2ab42e1ff0816bb948bf69544d5baff7ef37b28:headline:0e852102de25b0d1",
      "before_evidence": "https://web.archive.org/web/20260214231629/https://replen.it/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The Brain Behind Retention |” to “Meet Maestro AI CRM Manager Built for retailers”.",
      "between": {
        "from": "2026-02-14T23:16:29.000Z",
        "to": "2026-07-20T09:39:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20260720093918/https://replen.it/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-dd8f7b09733b06b93d4dfc9ee2ab42e1ff0816bb948bf69544d5baff7ef37b28:b6eccf91b4f1062ecac1a1528310b860d4bd8a2d74f767f206dc091f8837be65:headline:f5d9b29a182347f1",
      "before_evidence": "https://web.archive.org/web/20260720093918/https://replen.it/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Meet Maestro AI CRM Manager Built for retailers” to “Yournext CRMmanagerisn ' thuman. is Maestro. Thenewoperatingmodelissoftwareless.”.",
      "between": {
        "from": "2026-07-20T09:39:18.000Z",
        "to": "2026-11-06T20:26:57.225Z"
      },
      "evidence": "https://replen.it/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Replenit” company record, https://startuphistory.org/c/replen.it"
}