{
  "company": {
    "name": "Redis (Redis Labs)",
    "website": "https://redis.io/",
    "record": "https://startuphistory.org/c/redis.io"
  },
  "status": null,
  "history_since": "2010-06-02T09:03:33.000Z",
  "baseline": {
    "snapshot_id": "f66f3bf2dfc438df4c5e0aa54c465041cf3f81688a956a4ece4bdffb07eee418",
    "observed_at": "2023-01-01T23:21:27.000Z",
    "headline": null,
    "description": "Redis is an open source (BSD licensed), in-memory data structure store, used as a database, cache, and message broker. Redis provides data structures …",
    "evidence": "https://web.archive.org/web/20230101232127/https://redis.io/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T20:26:57.225Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2024-07-01T01:38:10.000Z",
      "variants": [
        {
          "headline": "SEE HOW FAST FEELS",
          "subhead": "Developers love Redis. Unlock the full potential of the Redis database with Redis Enterprise and start building blazing fast apps.",
          "observed_at": "2024-07-01T01:38:10.000Z",
          "evidence": "https://web.archive.org/web/20240701013810/https://redis.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "SEE HOW FAST FEELS",
      "subhead": "Developers love Redis. Unlock the full potential of the Redis database with Redis Enterprise and start building blazing fast apps.",
      "from": "2024-07-01T01:38:10.000Z",
      "to": "2024-07-01T01:38:10.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240701013810/https://redis.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-07-01T01:38:10.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T20:26:57.225Z",
      "variants": [
        {
          "headline": "Your agents are about to get smarter",
          "subhead": "Developers love Redis. Unlock the full potential of the Redis database with Redis Enterprise and start building blazing fast apps.",
          "observed_at": "2026-11-06T20:26:57.225Z",
          "evidence": "https://redis.io/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Your agents are about to get smarter",
      "subhead": "Developers love Redis. Unlock the full potential of the Redis database with Redis Enterprise and start building blazing fast apps.",
      "from": "2026-11-06T20:26:57.225Z",
      "to": "2026-11-06T20:26:57.225Z",
      "captures": 1,
      "evidence": "https://redis.io/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T20:26:57.225Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-4960ad9c1d8b4a8386ff45adb182643192ba90e3b7e23c8402b7ceb307ee23ff:dcef6a4d13afc2c9b443ac11cbc6d9747d0388980a90a5265683264f27e03113:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20191004094650/https://redis.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2019-10-04T09:46:50.000Z",
        "to": "2021-07-05T06:07:30.000Z"
      },
      "evidence": "https://web.archive.org/web/20210705060730/https://redis.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 2,
      "id": "page-f66f3bf2dfc438df4c5e0aa54c465041cf3f81688a956a4ece4bdffb07eee418:65ab6d9f6c6b8eb5ecabda168189ef18209f462488722ebdd41365ae7b24d4c5:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20230101232127/https://redis.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2023-01-01T23:21:27.000Z",
        "to": "2024-07-01T01:38:10.000Z"
      },
      "evidence": "https://web.archive.org/web/20240701013810/https://redis.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-f66f3bf2dfc438df4c5e0aa54c465041cf3f81688a956a4ece4bdffb07eee418:65ab6d9f6c6b8eb5ecabda168189ef18209f462488722ebdd41365ae7b24d4c5:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20230101232127/https://redis.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2023-01-01T23:21:27.000Z",
        "to": "2024-07-01T01:38:10.000Z"
      },
      "evidence": "https://web.archive.org/web/20240701013810/https://redis.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 4,
      "id": "page-65ab6d9f6c6b8eb5ecabda168189ef18209f462488722ebdd41365ae7b24d4c5:99df206a3c4eed2b15917523973976df6cb94b3ac47daf8b639599186f398a98:headline:fb83adefbea796f9",
      "before_evidence": "https://web.archive.org/web/20240701013810/https://redis.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “SEE HOW FAST FEELS” to “Your agents are about to get smarter”.",
      "between": {
        "from": "2024-07-01T01:38:10.000Z",
        "to": "2026-11-06T20:26:57.225Z"
      },
      "evidence": "https://redis.io/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-65ab6d9f6c6b8eb5ecabda168189ef18209f462488722ebdd41365ae7b24d4c5:99df206a3c4eed2b15917523973976df6cb94b3ac47daf8b639599186f398a98:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20240701013810/https://redis.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2024-07-01T01:38:10.000Z",
        "to": "2026-11-06T20:26:57.225Z"
      },
      "evidence": "https://redis.io/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Redis (Redis Labs)” company record, https://startuphistory.org/c/redis.io"
}