{
  "company": {
    "name": "Recurly",
    "website": "https://recurly.com/",
    "record": "https://startuphistory.org/c/recurly.com"
  },
  "status": null,
  "history_since": "2011-07-03T14:06:52.000Z",
  "baseline": {
    "snapshot_id": "21eb2ddda50af27599217224dc61638f46ff096da3e9aef28e0e033943e9aa9b",
    "observed_at": "2011-07-03T14:06:52.000Z",
    "headline": "Subscription Billing. Zen Simplicity.",
    "description": null,
    "evidence": "https://web.archive.org/web/20110703140652/http://recurly.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T20:25:51.801Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2015-01-16T21:26:50.000Z",
      "variants": [
        {
          "headline": "Subscription Billing. Zen Simplicity.",
          "subhead": null,
          "observed_at": "2011-07-03T14:06:52.000Z",
          "evidence": "https://web.archive.org/web/20110703140652/http://recurly.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Subscription Billing. Simplified.",
          "subhead": "Recurly provides recurring billing management as a service to thousands of subscription-based companies worldwide.",
          "observed_at": "2013-07-08T00:25:28.000Z",
          "evidence": "https://web.archive.org/web/20130708002528/http://recurly.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Subscription Billing Automation",
          "subhead": "Subscription billing and recurring billing management. Recurly offers enterprise-class subscription billing for thousands of companies worldwide.",
          "observed_at": "2015-01-16T21:26:50.000Z",
          "evidence": "https://web.archive.org/web/20150116212650/https://recurly.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Subscription Billing Automation",
      "subhead": "Subscription billing and recurring billing management. Recurly offers enterprise-class subscription billing for thousands of companies worldwide.",
      "from": "2011-07-03T14:06:52.000Z",
      "to": "2015-01-16T21:26:50.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20150116212650/https://recurly.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2011-07-03T14:06:52.000Z",
          "to": "2015-01-16T21:26:50.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-01-03T16:08:39.000Z",
      "variants": [
        {
          "headline": "Powering Subscription Success",
          "subhead": "Recurly provides enterprise-class subscription billing management for thousands of businesses worldwide.",
          "observed_at": "2017-01-12T14:28:07.000Z",
          "evidence": "https://web.archive.org/web/20170112142807/https://recurly.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Powering Subscription Commerce",
          "subhead": "Recurly provides enterprise-class subscription billing management for thousands of businesses worldwide.",
          "observed_at": "2019-01-10T22:23:28.000Z",
          "evidence": "https://web.archive.org/web/20190110222328/https://recurly.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Powering Subscription Commerce",
          "subhead": "Recurly provides enterprise-class subscription billing management for thousands of businesses worldwide.",
          "observed_at": "2021-01-03T16:08:39.000Z",
          "evidence": "https://web.archive.org/web/20210103160839/https://recurly.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Powering Subscription Commerce",
      "subhead": "Recurly provides enterprise-class subscription billing management for thousands of businesses worldwide.",
      "from": "2017-01-12T14:28:07.000Z",
      "to": "2021-01-03T16:08:39.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20210103160839/https://recurly.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2017-01-12T14:28:07.000Z",
          "to": "2021-01-03T16:08:39.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-07-05T22:51:30.000Z",
      "variants": [
        {
          "headline": "The best subscription management and recurring billing platform",
          "subhead": "Purpose-built for recurring revenue companies, Recurly is the subscription management and recurring billing platform that drives transformational growth.",
          "observed_at": "2022-07-01T21:20:41.000Z",
          "evidence": "https://web.archive.org/web/20220701212041/https://recurly.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The subscription management platform trusted by leading brands to grow recurring revenue.",
          "subhead": "Recurly is the best subscription management software and recurring billing platform on the market, compatible with leading ERP, CRM, payment gateways, fraud, and tax solutions.",
          "observed_at": "2024-07-05T22:51:30.000Z",
          "evidence": "https://web.archive.org/web/20240705225130/https://recurly.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The subscription management platform trusted by leading brands to grow recurring revenue.",
      "subhead": "Recurly is the best subscription management software and recurring billing platform on the market, compatible with leading ERP, CRM, payment gateways, fraud, and tax solutions.",
      "from": "2022-07-01T21:20:41.000Z",
      "to": "2024-07-05T22:51:30.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20240705225130/https://recurly.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2022-07-01T21:20:41.000Z",
          "to": "2024-07-05T22:51:30.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-07-13T05:38:48.000Z",
      "variants": [
        {
          "headline": "Own the subscriber experience",
          "subhead": "Recurly powers subscription management and recurring billing for high-volume digital commerce. Launch, retain, and scale with a platform that handles billions in annual payments for leading brands.",
          "observed_at": "2026-07-13T05:38:48.000Z",
          "evidence": "https://web.archive.org/web/20260713053848/https://www.recurly.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Own the subscriber experience",
      "subhead": "Recurly powers subscription management and recurring billing for high-volume digital commerce. Launch, retain, and scale with a platform that handles billions in annual payments for leading brands.",
      "from": "2026-07-13T05:38:48.000Z",
      "to": "2026-07-13T05:38:48.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260713053848/https://www.recurly.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-07-13T05:38:48.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T20:25:51.801Z",
      "variants": [
        {
          "headline": "Most platforms stop at billing. Recurly covers the entire subscriber lifecycle.",
          "subhead": "Recurly manages plans, billing, failed-payment recovery, and churn reporting in one platform. Trusted by leading brands with high-volume subscriptions.",
          "observed_at": "2026-11-06T20:25:51.801Z",
          "evidence": "https://recurly.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Most platforms stop at billing. Recurly covers the entire subscriber lifecycle.",
      "subhead": "Recurly manages plans, billing, failed-payment recovery, and churn reporting in one platform. Trusted by leading brands with high-volume subscriptions.",
      "from": "2026-11-06T20:25:51.801Z",
      "to": "2026-11-06T20:25:51.801Z",
      "captures": 1,
      "evidence": "https://recurly.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T20:25:51.801Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-21eb2ddda50af27599217224dc61638f46ff096da3e9aef28e0e033943e9aa9b:390b3cc86559556acc71cd2734a7a74804ac2e0361f3d16b25b98cb5314bad66:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20110703140652/http://recurly.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2011-07-03T14:06:52.000Z",
        "to": "2013-07-08T00:25:28.000Z"
      },
      "evidence": "https://web.archive.org/web/20130708002528/http://recurly.com:80/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-7563e9eed7e742fabfceb5d58e586f9a65211fef0a11e51e5e2c5d78e75e53ca:b03030e51bd64ce9445e5e39acc78ddab3d76197f2b1f37aa21c5924dba93e24:headline:c7c521ad9f2c8aa8",
      "before_evidence": "https://web.archive.org/web/20150116212650/https://recurly.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Subscription Billing Automation” to “Powering Subscription Success”.",
      "between": {
        "from": "2015-01-16T21:26:50.000Z",
        "to": "2017-01-12T14:28:07.000Z"
      },
      "evidence": "https://web.archive.org/web/20170112142807/https://recurly.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-b03030e51bd64ce9445e5e39acc78ddab3d76197f2b1f37aa21c5924dba93e24:cbdcc1b7061c31ddc7f0034619d2923aff2aa944c9a78bd83ca81af0afb1f0f3:customers_added:19509694b24fe0e7",
      "before_evidence": "https://web.archive.org/web/20170112142807/https://recurly.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Asana, Loot Crate, Speedo, Pipedrive, Unbounce, JW Player, BarkBox and Starz.",
      "between": {
        "from": "2017-01-12T14:28:07.000Z",
        "to": "2019-01-10T22:23:28.000Z"
      },
      "evidence": "https://web.archive.org/web/20190110222328/https://recurly.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 4,
      "id": "page-cbdcc1b7061c31ddc7f0034619d2923aff2aa944c9a78bd83ca81af0afb1f0f3:657939ec3b4a50fcf6146985e39592b7fcec5b16a6cde698467b1c47c2860334:customers_added:3059ef880e0982ec",
      "before_evidence": "https://web.archive.org/web/20190110222328/https://recurly.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logo to its homepage: Lucidchart.",
      "between": {
        "from": "2019-01-10T22:23:28.000Z",
        "to": "2021-01-03T16:08:39.000Z"
      },
      "evidence": "https://web.archive.org/web/20210103160839/https://recurly.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 5,
      "id": "page-657939ec3b4a50fcf6146985e39592b7fcec5b16a6cde698467b1c47c2860334:f19b2798126faa6f5c2dc0b75f36b83b5aac3ec10697a4d7b49cc5785867a99b:customers_added:f0f8d08c357b9157",
      "before_evidence": "https://web.archive.org/web/20210103160839/https://recurly.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Streaming Media, Consumer Goods, SaaS and Paramount Plus.",
      "between": {
        "from": "2021-01-03T16:08:39.000Z",
        "to": "2022-07-01T21:20:41.000Z"
      },
      "evidence": "https://web.archive.org/web/20220701212041/https://recurly.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 6,
      "id": "page-657939ec3b4a50fcf6146985e39592b7fcec5b16a6cde698467b1c47c2860334:f19b2798126faa6f5c2dc0b75f36b83b5aac3ec10697a4d7b49cc5785867a99b:headline:21ffa7825e7355ce",
      "before_evidence": "https://web.archive.org/web/20210103160839/https://recurly.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Powering Subscription Commerce” to “The best subscription management and recurring billing platform”.",
      "between": {
        "from": "2021-01-03T16:08:39.000Z",
        "to": "2022-07-01T21:20:41.000Z"
      },
      "evidence": "https://web.archive.org/web/20220701212041/https://recurly.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-f19b2798126faa6f5c2dc0b75f36b83b5aac3ec10697a4d7b49cc5785867a99b:42b2f76012c38faba7a4abfd4d523177d363ae92e5210b95a283a04ee2e20819:customers_added:11e1f8034a44be32",
      "before_evidence": "https://web.archive.org/web/20220701212041/https://recurly.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Data line, data dots, Twitch, Sprout Social, Fab Fit Fun, Paramount+, Alaska Airlines and Sling.",
      "between": {
        "from": "2022-07-01T21:20:41.000Z",
        "to": "2024-07-05T22:51:30.000Z"
      },
      "evidence": "https://web.archive.org/web/20240705225130/https://recurly.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 8,
      "id": "page-42b2f76012c38faba7a4abfd4d523177d363ae92e5210b95a283a04ee2e20819:8b464bcbf00b6b6e50b93d46b84bcd5f8968165a2fe4dcdf7a3b92540eba4754:customers_added:96967fb4765a5370",
      "before_evidence": "https://web.archive.org/web/20240705225130/https://recurly.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: paramount white text, fortune white text, nuuly white text, seed white text, experian white text, nerdwallet white text and twitch white text only.",
      "between": {
        "from": "2024-07-05T22:51:30.000Z",
        "to": "2026-07-13T05:38:48.000Z"
      },
      "evidence": "https://web.archive.org/web/20260713053848/https://www.recurly.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 9,
      "id": "page-42b2f76012c38faba7a4abfd4d523177d363ae92e5210b95a283a04ee2e20819:8b464bcbf00b6b6e50b93d46b84bcd5f8968165a2fe4dcdf7a3b92540eba4754:headline:730d169499b6142c",
      "before_evidence": "https://web.archive.org/web/20240705225130/https://recurly.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The subscription management platform trusted by leading brands to grow recurring revenue.” to “Own the subscriber experience”.",
      "between": {
        "from": "2024-07-05T22:51:30.000Z",
        "to": "2026-07-13T05:38:48.000Z"
      },
      "evidence": "https://web.archive.org/web/20260713053848/https://www.recurly.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 10,
      "id": "page-8b464bcbf00b6b6e50b93d46b84bcd5f8968165a2fe4dcdf7a3b92540eba4754:edcd969c64c0ab8473cc80a4cd3871cdbc883c71af938622767e7cfb5606c2c5:headline:c848f6fecce3fcd1",
      "before_evidence": "https://web.archive.org/web/20260713053848/https://www.recurly.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Own the subscriber experience” to “Most platforms stop at billing. Recurly covers the entire subscriber lifecycle.”.",
      "between": {
        "from": "2026-07-13T05:38:48.000Z",
        "to": "2026-11-06T20:25:51.801Z"
      },
      "evidence": "https://recurly.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Recurly” company record, https://startuphistory.org/c/recurly.com"
}