{
  "company": {
    "name": "Radd",
    "website": "https://raddcontent.com/",
    "record": "https://startuphistory.org/c/raddcontent.com"
  },
  "status": null,
  "history_since": "2020-05-19T17:34:05.000Z",
  "baseline": {
    "snapshot_id": "404a790fc4956dc4788b64f622bbd375c15b951f51ed979b7b60c552962f4519",
    "observed_at": "2020-05-19T17:34:05.000Z",
    "headline": "E-commerce UGC Videos Turned Smart",
    "description": "radd. is an eCommerce marketing platform that helps brands turn influencers into brand ambassadors via measurable & live video stories.",
    "evidence": "https://web.archive.org/web/20200519173405/https://raddcontent.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T20:21:42.482Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2021-01-23T19:26:34.000Z",
      "variants": [
        {
          "headline": "E-commerce UGC Videos Turned Smart",
          "subhead": "radd. is an eCommerce marketing platform that helps brands turn influencers into brand ambassadors via measurable & live video stories.",
          "observed_at": "2020-05-19T17:34:05.000Z",
          "evidence": "https://web.archive.org/web/20200519173405/https://raddcontent.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "E-commerce UGC Videos Turned Smart",
          "subhead": "radd. is an eCommerce marketing platform that helps brands turn influencers into brand ambassadors via measurable & live video stories.",
          "observed_at": "2020-08-05T09:55:03.000Z",
          "evidence": "https://web.archive.org/web/20200805095503/https://www.raddcontent.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "E-commerce UGC Videos Turned Smart",
          "subhead": "radd. is an eCommerce marketing platform that helps brands turn influencers into brand ambassadors via measurable & live video stories.",
          "observed_at": "2021-01-23T19:26:34.000Z",
          "evidence": "https://web.archive.org/web/20210123192634/https://raddcontent.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "E-commerce UGC Videos Turned Smart",
      "subhead": "radd. is an eCommerce marketing platform that helps brands turn influencers into brand ambassadors via measurable & live video stories.",
      "from": "2020-05-19T17:34:05.000Z",
      "to": "2021-01-23T19:26:34.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20210123192634/https://raddcontent.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2020-05-19T17:34:05.000Z",
          "to": "2021-01-23T19:26:34.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T20:21:42.482Z",
      "variants": [
        {
          "headline": "Data Driven eCommerce Story Reviews",
          "subhead": "radd. is an eCommerce marketing platform that helps brands turn influencers into brand ambassadors via measurable & live video stories.",
          "observed_at": "2021-07-08T00:34:20.000Z",
          "evidence": "https://web.archive.org/web/20210708003420/https://raddcontent.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Data Driven eCommerce Story Reviews",
          "subhead": "radd. is an eCommerce marketing platform that helps brands turn influencers into brand ambassadors via measurable & live video stories.",
          "observed_at": "2023-01-17T04:43:21.000Z",
          "evidence": "https://web.archive.org/web/20230117044321/https://raddcontent.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Data Driven eCommerce Story Reviews",
          "subhead": "radd. is an eCommerce marketing platform that helps brands turn influencers into brand ambassadors via measurable & live video stories.",
          "observed_at": "2026-11-06T20:21:42.482Z",
          "evidence": "https://raddcontent.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Data Driven eCommerce Story Reviews",
      "subhead": "radd. is an eCommerce marketing platform that helps brands turn influencers into brand ambassadors via measurable & live video stories.",
      "from": "2021-07-08T00:34:20.000Z",
      "to": "2026-11-06T20:21:42.482Z",
      "captures": 3,
      "evidence": "https://raddcontent.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2021-07-08T00:34:20.000Z",
          "to": "2026-11-06T20:21:42.482Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-8b2b82f0bebdd498f9c7fd2dea6a30e357febfd0b0980b7a44fd5939869cda70:e15c1e9112ee8f449ca38104cdb4677679144476b87849be2c351a9d2fb34259:headline:5cae83cdbaa2b71b",
      "before_evidence": "https://web.archive.org/web/20210123192634/https://raddcontent.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “E-commerce UGC Videos Turned Smart” to “Data Driven eCommerce Story Reviews”.",
      "between": {
        "from": "2021-01-23T19:26:34.000Z",
        "to": "2021-07-08T00:34:20.000Z"
      },
      "evidence": "https://web.archive.org/web/20210708003420/https://raddcontent.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Radd” company record, https://startuphistory.org/c/raddcontent.com"
}