{
  "company": {
    "name": "Quizlet",
    "website": "https://quizlet.com/",
    "record": "https://startuphistory.org/c/quizlet.com"
  },
  "status": null,
  "history_since": "2008-01-03T19:08:07.000Z",
  "baseline": {
    "snapshot_id": "7cd0421cac6a024e6eabb9a0bee961c05b8aa3f1e7ba360c0616c9f3da395bde",
    "observed_at": "2008-01-03T19:08:07.000Z",
    "headline": null,
    "description": "Quizlet is a lightning fast way to memorize vocabulary lists. It's like flashcards, but much more fun and interactive.",
    "evidence": "https://web.archive.org/web/20080103190807/http://quizlet.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 0,
  "last_checked": null,
  "live_status": "blocked",
  "messaging": [
    {
      "quote_observed_at": "2019-07-02T22:57:41.000Z",
      "variants": [
        {
          "headline": "Over 90% of students who use Quizlet report higher grades.",
          "subhead": "Quizlet makes simple learning tools that let you study anything. Start learning today with flashcards, games and learning tools — all for free.",
          "observed_at": "2019-07-02T22:57:41.000Z",
          "evidence": "https://web.archive.org/web/20190702225741/https://quizlet.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Over 90% of students who use Quizlet report higher grades.",
      "subhead": "Quizlet makes simple learning tools that let you study anything. Start learning today with flashcards, games and learning tools — all for free.",
      "from": "2019-07-02T22:57:41.000Z",
      "to": "2019-07-02T22:57:41.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20190702225741/https://quizlet.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2019-07-02T22:57:41.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-01-02T03:31:19.000Z",
      "variants": [
        {
          "headline": "Become your most unstoppable self",
          "subhead": "Quizlet makes simple learning tools that let you study anything. Start learning today with flashcards, games and learning tools — all for free.",
          "observed_at": "2021-01-02T03:31:19.000Z",
          "evidence": "https://web.archive.org/web/20210102033119/https://quizlet.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Become your most unstoppable self",
      "subhead": "Quizlet makes simple learning tools that let you study anything. Start learning today with flashcards, games and learning tools — all for free.",
      "from": "2021-01-02T03:31:19.000Z",
      "to": "2021-01-02T03:31:19.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210102033119/https://quizlet.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-01-02T03:31:19.000Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-7cd0421cac6a024e6eabb9a0bee961c05b8aa3f1e7ba360c0616c9f3da395bde:5cf305de01c6140c2c954af5150d271d958d0e12f6d4b4e26cc5afb081397175:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20080103190807/http://quizlet.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2008-01-03T19:08:07.000Z",
        "to": "2009-08-14T21:02:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20090814210212/http://quizlet.com:80/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 2,
      "id": "page-5cf305de01c6140c2c954af5150d271d958d0e12f6d4b4e26cc5afb081397175:1750f492a807365bdeb9e25a8059aa14ac0a45bbdce1937d17dc1e2d9f19bce4:traction:d1cb66673d4c6362",
      "before_evidence": "https://web.archive.org/web/20090814210212/http://quizlet.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “1,973 users” on its homepage (was “186 users”).",
      "between": {
        "from": "2009-08-14T21:02:12.000Z",
        "to": "2011-01-11T13:22:26.000Z"
      },
      "evidence": "https://web.archive.org/web/20110111132226/http://quizlet.com:80/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 3,
      "id": "page-1750f492a807365bdeb9e25a8059aa14ac0a45bbdce1937d17dc1e2d9f19bce4:b33f97ed1a880ca8304e8af455b40eb5b572de9c4764a80d35a48ba69d152717:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20110111132226/http://quizlet.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2011-01-11T13:22:26.000Z",
        "to": "2012-07-01T02:31:45.000Z"
      },
      "evidence": "https://web.archive.org/web/20120701023145/http://quizlet.com:80/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 4,
      "id": "page-93ce961ffcf3dc1e5f30c8458e7e2d23e5247b80ec38e9a0cc7ac7358915a6e6:1ebc63253389b891e0da188ea5098cd39342ec95ec9e1575b6f687ebbf01e3c5:headline:a689ca426627169b",
      "before_evidence": "https://web.archive.org/web/20190702225741/https://quizlet.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Over 90% of students who use Quizlet report higher grades.” to “Become your most unstoppable self”.",
      "between": {
        "from": "2019-07-02T22:57:41.000Z",
        "to": "2021-01-02T03:31:19.000Z"
      },
      "evidence": "https://web.archive.org/web/20210102033119/https://quizlet.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Quizlet” company record, https://startuphistory.org/c/quizlet.com"
}