{
  "company": {
    "name": "Profitero",
    "website": "https://profitero.com/",
    "record": "https://startuphistory.org/c/profitero.com"
  },
  "status": null,
  "history_since": "2012-01-03T11:32:28.000Z",
  "baseline": {
    "snapshot_id": "90580600db808bb795a30a82fc567c1fa51bcba4d2715931b8fe19efbe4311d8",
    "observed_at": "2012-01-03T11:32:28.000Z",
    "headline": "Pricing Intelligence for Retailers and Manufacturers",
    "description": "Profitero is an easy-to-use web dashboard that empowers your pricing team, giving them accurate data on multiple competitors and thousands of online products on a daily basis. With Profitero you can m",
    "evidence": "https://web.archive.org/web/20120103113228/http://www.profitero.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T20:10:51.772Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2012-01-03T11:32:28.000Z",
      "variants": [
        {
          "headline": "Pricing Intelligence for Retailers and Manufacturers",
          "subhead": "Profitero is an easy-to-use web dashboard that empowers your pricing team, giving them accurate data on multiple competitors and thousands of online products on a daily basis. With Profitero you can m",
          "observed_at": "2012-01-03T11:32:28.000Z",
          "evidence": "https://web.archive.org/web/20120103113228/http://www.profitero.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Pricing Intelligence for Retailers and Manufacturers",
      "subhead": "Profitero is an easy-to-use web dashboard that empowers your pricing team, giving them accurate data on multiple competitors and thousands of online products on a daily basis. With Profitero you can m",
      "from": "2012-01-03T11:32:28.000Z",
      "to": "2012-01-03T11:32:28.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20120103113228/http://www.profitero.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2012-01-03T11:32:28.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2013-07-04T08:46:42.000Z",
      "variants": [
        {
          "headline": "Price Intelligence & Competitor Monitoring | Profitero",
          "subhead": "Leading Price Intelligence and Competitor Monitoring for Retailers and Manufacturers. Leverage Pricing Intelligence to Grow Your Sales! Contact Us",
          "observed_at": "2013-07-04T08:46:42.000Z",
          "evidence": "https://web.archive.org/web/20130704084642/http://www.profitero.com:80/?",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Price Intelligence & Competitor Monitoring | Profitero",
      "subhead": "Leading Price Intelligence and Competitor Monitoring for Retailers and Manufacturers. Leverage Pricing Intelligence to Grow Your Sales! Contact Us",
      "from": "2013-07-04T08:46:42.000Z",
      "to": "2013-07-04T08:46:42.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20130704084642/http://www.profitero.com:80/?",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2013-07-04T08:46:42.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2015-07-11T12:28:48.000Z",
      "variants": [
        {
          "headline": "Global eCommerce Intelligence for Brands and Retailers",
          "subhead": "ecommerce insights for retailers and brands",
          "observed_at": "2015-07-11T12:28:48.000Z",
          "evidence": "https://web.archive.org/web/20150711122848/http://www.profitero.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Global eCommerce Intelligence for Brands and Retailers",
      "subhead": "ecommerce insights for retailers and brands",
      "from": "2015-07-11T12:28:48.000Z",
      "to": "2015-07-11T12:28:48.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20150711122848/http://www.profitero.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2015-07-11T12:28:48.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-07-03T19:46:50.000Z",
      "variants": [
        {
          "headline": "Powering your performance with eCommerce analytics",
          "subhead": "Real-time eCommerce analytics, insights and strategic recommendations pinpoint how to improve daily performance across your sales channels.",
          "observed_at": "2017-09-27T22:30:02.000Z",
          "evidence": "https://web.archive.org/web/20170927223002/https://www.profitero.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Profitero | Actionable eCommerce performance analytics",
          "subhead": "Profitero is the eCommerce performance analytics platform of choice for leading brands to understand and grow online sales faster than their competitors",
          "observed_at": "2019-01-04T18:53:23.000Z",
          "evidence": "https://web.archive.org/web/20190104185323/https://www.profitero.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Profitero | Actionable eCommerce performance analytics",
          "subhead": "Profitero is the eCommerce performance analytics platform of choice for leading brands to understand and grow online sales faster than their competitors",
          "observed_at": "2021-01-06T15:03:05.000Z",
          "evidence": "https://web.archive.org/web/20210106150305/https://www.profitero.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "eCommerce Monitoring & Intelligence | Profitero",
          "subhead": "Grow your sales 70% faster than competitors, using Profitero's eCommerce intelligence & monitoring platform trusted by 4,000+ brands. Request a demo today!",
          "observed_at": "2023-01-01T23:15:04.000Z",
          "evidence": "https://web.archive.org/web/20230101231504/https://www.profitero.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "eCommerce Monitoring & Intelligence | Profitero",
          "subhead": "Grow your sales 70% faster than competitors, using Profitero's eCommerce intelligence & monitoring platform trusted by 4,000+ brands. Request a demo today!",
          "observed_at": "2024-07-03T19:46:50.000Z",
          "evidence": "https://web.archive.org/web/20240703194650/https://www.profitero.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "eCommerce Monitoring & Intelligence | Profitero",
      "subhead": "Grow your sales 70% faster than competitors, using Profitero's eCommerce intelligence & monitoring platform trusted by 4,000+ brands. Request a demo today!",
      "from": "2017-09-27T22:30:02.000Z",
      "to": "2024-07-03T19:46:50.000Z",
      "captures": 5,
      "evidence": "https://web.archive.org/web/20240703194650/https://www.profitero.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2017-09-27T22:30:02.000Z",
          "to": "2024-07-03T19:46:50.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T20:10:51.772Z",
      "variants": [
        {
          "headline": "Take action.",
          "subhead": "Profitero+ delivers data, technology & expert services to 9,000+ brands, unifying media, content, operations & strategy across 1,400+ retailers in 70 countries. Request a free demo today.",
          "observed_at": "2026-08-08T14:43:50.000Z",
          "evidence": "https://web.archive.org/web/20260808144350/https://www.profitero.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Take action.",
          "subhead": "Profitero+ delivers data, technology & expert services to 9,000+ brands, unifying media, content, operations & strategy across 1,400+ retailers in 70 countries. Request a free demo today.",
          "observed_at": "2026-11-06T20:10:51.772Z",
          "evidence": "https://www.profitero.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Take action.",
      "subhead": "Profitero+ delivers data, technology & expert services to 9,000+ brands, unifying media, content, operations & strategy across 1,400+ retailers in 70 countries. Request a free demo today.",
      "from": "2026-08-08T14:43:50.000Z",
      "to": "2026-11-06T20:10:51.772Z",
      "captures": 2,
      "evidence": "https://www.profitero.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-08-08T14:43:50.000Z",
          "to": "2026-11-06T20:10:51.772Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-90580600db808bb795a30a82fc567c1fa51bcba4d2715931b8fe19efbe4311d8:1b33f880d2c9dd5ec5ef35c770372cb9c5c3134bfa4227963b53876c26897532:customers_added:1a95997661a09daa",
      "before_evidence": "https://web.archive.org/web/20120103113228/http://www.profitero.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Sams, Tesco, Waitrose, Ocado, Nebraska and Worten.",
      "between": {
        "from": "2012-01-03T11:32:28.000Z",
        "to": "2013-07-04T08:46:42.000Z"
      },
      "evidence": "https://web.archive.org/web/20130704084642/http://www.profitero.com:80/?",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 2,
      "id": "page-1b33f880d2c9dd5ec5ef35c770372cb9c5c3134bfa4227963b53876c26897532:f9d602824264e724af9649dcae8dfb032b1c699a13b1fe6aee0c4d8be9a25710:headline:08484c29ea5e5964",
      "before_evidence": "https://web.archive.org/web/20130704084642/http://www.profitero.com:80/?",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Price Intelligence & Competitor Monitoring | Profitero” to “Global eCommerce Intelligence for Brands and Retailers”.",
      "between": {
        "from": "2013-07-04T08:46:42.000Z",
        "to": "2015-07-11T12:28:48.000Z"
      },
      "evidence": "https://web.archive.org/web/20150711122848/http://www.profitero.com:80/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-f9d602824264e724af9649dcae8dfb032b1c699a13b1fe6aee0c4d8be9a25710:1755a22451c6d4ce9d6faaa616a79267266f3c5f7c15c3f9a9802afdca7bd65d:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20150711122848/http://www.profitero.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2015-07-11T12:28:48.000Z",
        "to": "2017-09-27T22:30:02.000Z"
      },
      "evidence": "https://web.archive.org/web/20170927223002/https://www.profitero.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 4,
      "id": "page-f9d602824264e724af9649dcae8dfb032b1c699a13b1fe6aee0c4d8be9a25710:1755a22451c6d4ce9d6faaa616a79267266f3c5f7c15c3f9a9802afdca7bd65d:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20150711122848/http://www.profitero.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2015-07-11T12:28:48.000Z",
        "to": "2017-09-27T22:30:02.000Z"
      },
      "evidence": "https://web.archive.org/web/20170927223002/https://www.profitero.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 5,
      "id": "page-f9d602824264e724af9649dcae8dfb032b1c699a13b1fe6aee0c4d8be9a25710:1755a22451c6d4ce9d6faaa616a79267266f3c5f7c15c3f9a9802afdca7bd65d:traction:8c77802b2d80f39e",
      "before_evidence": "https://web.archive.org/web/20150711122848/http://www.profitero.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “45 countries” on its homepage (was “40+ countries”).",
      "between": {
        "from": "2015-07-11T12:28:48.000Z",
        "to": "2017-09-27T22:30:02.000Z"
      },
      "evidence": "https://web.archive.org/web/20170927223002/https://www.profitero.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 6,
      "id": "page-1755a22451c6d4ce9d6faaa616a79267266f3c5f7c15c3f9a9802afdca7bd65d:a37aad6d4afb947703d7b26b0be5f36e141d77471fa3c6ff8ebf9a3e175f27cc:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20170927223002/https://www.profitero.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2017-09-27T22:30:02.000Z",
        "to": "2019-01-04T18:53:23.000Z"
      },
      "evidence": "https://web.archive.org/web/20190104185323/https://www.profitero.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 7,
      "id": "page-1755a22451c6d4ce9d6faaa616a79267266f3c5f7c15c3f9a9802afdca7bd65d:a37aad6d4afb947703d7b26b0be5f36e141d77471fa3c6ff8ebf9a3e175f27cc:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20170927223002/https://www.profitero.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2017-09-27T22:30:02.000Z",
        "to": "2019-01-04T18:53:23.000Z"
      },
      "evidence": "https://web.archive.org/web/20190104185323/https://www.profitero.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-a37aad6d4afb947703d7b26b0be5f36e141d77471fa3c6ff8ebf9a3e175f27cc:72156b29cf440c828c07f2ed4741a24b9898878bca6ef0970109fdef2fca2212:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20190104185323/https://www.profitero.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2019-01-04T18:53:23.000Z",
        "to": "2021-01-06T15:03:05.000Z"
      },
      "evidence": "https://web.archive.org/web/20210106150305/https://www.profitero.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 9,
      "id": "page-72156b29cf440c828c07f2ed4741a24b9898878bca6ef0970109fdef2fca2212:317471d8b38f35f1c54b24ecec8d882895a65566e34269ecaeedfadc4815defb:headline:638c4f198ab4cb18",
      "before_evidence": "https://web.archive.org/web/20210106150305/https://www.profitero.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Profitero | Actionable eCommerce performance analytics” to “eCommerce Monitoring & Intelligence | Profitero”.",
      "between": {
        "from": "2021-01-06T15:03:05.000Z",
        "to": "2023-01-01T23:15:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20230101231504/https://www.profitero.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 10,
      "id": "page-317471d8b38f35f1c54b24ecec8d882895a65566e34269ecaeedfadc4815defb:268206b515b6dfdd9185498338b42492af53ac5c202e295fbd198e3aa6811d66:customers_added:5da237b0425c1d7f",
      "before_evidence": "https://web.archive.org/web/20230101231504/https://www.profitero.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: califia, generalmills, hills-pet, jabra, kidsII and valvoline.",
      "between": {
        "from": "2023-01-01T23:15:04.000Z",
        "to": "2024-07-03T19:46:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20240703194650/https://www.profitero.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 11,
      "id": "page-317471d8b38f35f1c54b24ecec8d882895a65566e34269ecaeedfadc4815defb:268206b515b6dfdd9185498338b42492af53ac5c202e295fbd198e3aa6811d66:traction:d5f740f913a0459e",
      "before_evidence": "https://web.archive.org/web/20230101231504/https://www.profitero.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “70+ countries” on its homepage (was “50+ countries”).",
      "between": {
        "from": "2023-01-01T23:15:04.000Z",
        "to": "2024-07-03T19:46:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20240703194650/https://www.profitero.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Profitero” company record, https://startuphistory.org/c/profitero.com"
}