{
  "company": {
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    "headline": "productplan.com",
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          "headline": "productplan.com",
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      "headline": "productplan.com",
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          "evidence": "https://web.archive.org/web/20140926080040/http://www.productplan.com:80/?",
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      "headline": "Share the Ultimate Product Roadmap",
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        {
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          "evidence": "https://web.archive.org/web/20170712142428/https://www.productplan.com/",
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        {
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          "evidence": "https://web.archive.org/web/20190112172641/https://www.productplan.com/",
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        {
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      "headline": "We Empower Organizations to Effortlessly Craft, Communicate, and Prioritize Strategic Roadmaps.",
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        "to": "2016-01-25T08:26:39.000Z"
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      "evidence": "https://web.archive.org/web/20160125082639/http://www.productplan.com/",
      "evidence_kind": "internet_archive",
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      "label": "New logos",
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        "from": "2017-07-12T14:24:28.000Z",
        "to": "2019-01-12T17:26:41.000Z"
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      "before_evidence_kind": "internet_archive",
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      "between": {
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        "to": "2022-01-17T15:43:56.000Z"
      },
      "evidence": "https://web.archive.org/web/20220117154356/https://www.productplan.com/",
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      "before_evidence_kind": "internet_archive",
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        "to": "2022-01-17T15:43:56.000Z"
      },
      "evidence": "https://web.archive.org/web/20220117154356/https://www.productplan.com/",
      "evidence_kind": "internet_archive",
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      "topic": "https://startuphistory.org/t/added-careers-page"
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      "before_evidence": "https://web.archive.org/web/20220117154356/https://www.productplan.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Share your product story” to “Make product your competitive advantage”.",
      "between": {
        "from": "2022-01-17T15:43:56.000Z",
        "to": "2023-07-06T18:34:14.000Z"
      },
      "evidence": "https://web.archive.org/web/20230706183414/https://www.productplan.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
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    {
      "n": 8,
      "id": "page-a32db3cd61f6e18d7a7458cf2743d5a16ed0d26bc908b5176dd8fe29d8cc6f35:bab4ef6b78b33b59dd35b7666fafa63dc0e4a9d38e3a37dfee0ad21e5fa7687e:headline:1adcb2a3eda32023",
      "before_evidence": "https://web.archive.org/web/20230706183414/https://www.productplan.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Make product your competitive advantage” to “We Empower Organizations to Effortlessly Craft, Communicate, and Prioritize Strategic Roadmaps.”.",
      "between": {
        "from": "2023-07-06T18:34:14.000Z",
        "to": "2025-01-02T00:01:09.000Z"
      },
      "evidence": "https://web.archive.org/web/20250102000109/https://www.productplan.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-a32db3cd61f6e18d7a7458cf2743d5a16ed0d26bc908b5176dd8fe29d8cc6f35:bab4ef6b78b33b59dd35b7666fafa63dc0e4a9d38e3a37dfee0ad21e5fa7687e:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20230706183414/https://www.productplan.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2023-07-06T18:34:14.000Z",
        "to": "2025-01-02T00:01:09.000Z"
      },
      "evidence": "https://web.archive.org/web/20250102000109/https://www.productplan.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 10,
      "id": "page-bab4ef6b78b33b59dd35b7666fafa63dc0e4a9d38e3a37dfee0ad21e5fa7687e:71f346df8f746d4a12aa61f3c6baa33833edc0b628df2864d2e34ae29fd0daa7:customers_added:2cc241edd0779d18",
      "before_evidence": "https://web.archive.org/web/20250102000109/https://www.productplan.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: VirginAtlantic, Verifone, Trane Technologies, Teach For America, Standard Life, SLB, Shell Energy Solutions, Schneider Electric and 13 more.",
      "between": {
        "from": "2025-01-02T00:01:09.000Z",
        "to": "2026-07-11T00:21:14.000Z"
      },
      "evidence": "https://web.archive.org/web/20260711002114/https://www.productplan.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 11,
      "id": "page-bab4ef6b78b33b59dd35b7666fafa63dc0e4a9d38e3a37dfee0ad21e5fa7687e:71f346df8f746d4a12aa61f3c6baa33833edc0b628df2864d2e34ae29fd0daa7:headline:056b8093155ddc99",
      "before_evidence": "https://web.archive.org/web/20250102000109/https://www.productplan.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “We Empower Organizations to Effortlessly Craft, Communicate, and Prioritize Strategic Roadmaps.” to “The Product Intelligence Platform”.",
      "between": {
        "from": "2025-01-02T00:01:09.000Z",
        "to": "2026-07-11T00:21:14.000Z"
      },
      "evidence": "https://web.archive.org/web/20260711002114/https://www.productplan.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 12,
      "id": "page-71f346df8f746d4a12aa61f3c6baa33833edc0b628df2864d2e34ae29fd0daa7:f14b518abd99a6facd5782a82501903d367f448b8bbf65e000becefe5112eed2:headline:b1e0a6ca4d191fd2",
      "before_evidence": "https://web.archive.org/web/20260711002114/https://www.productplan.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The Product Intelligence Platform” to “Plan like the customer is in the room.”.",
      "between": {
        "from": "2026-07-11T00:21:14.000Z",
        "to": "2026-11-06T20:10:51.772Z"
      },
      "evidence": "https://www.productplan.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “ProductPlan” company record, https://startuphistory.org/c/productplan.com"
}