{
  "company": {
    "name": "Productiv",
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      "headline": "The all-in-one SaaS management platform.",
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      "headline": "Complete visibility into your entire SaaS Ecosystem",
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      "evidence_kind": "internet_archive",
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        "to": "2022-01-04T02:26:56.000Z"
      },
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        "to": "2022-01-04T02:26:56.000Z"
      },
      "evidence": "https://web.archive.org/web/20220104022656/https://productiv.com/",
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        "to": "2022-07-02T17:20:33.000Z"
      },
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      "evidence_kind": "internet_archive",
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      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Optimize Your SaaS Spend with Real-Time Insights See how SaaS Intelligence™ helps high-impact teams at Uber, Databricks and Equinix save …” to “We help teams align with the deepest insights to maximize your SaaS ROI”.",
      "between": {
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        "to": "2023-07-14T13:04:09.000Z"
      },
      "evidence": "https://web.archive.org/web/20230714130409/https://productiv.com/",
      "evidence_kind": "internet_archive",
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      "before_evidence": "https://web.archive.org/web/20220702172033/https://productiv.com/",
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      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2022-07-02T17:20:33.000Z",
        "to": "2023-07-14T13:04:09.000Z"
      },
      "evidence": "https://web.archive.org/web/20230714130409/https://productiv.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 10,
      "id": "page-a55c7eea80e8b8a6691ccdde904ee8fa0cd1afdb9fa64a36b4d76dc907afafef:56b0b38189ed80f1b7d8946218b158cf1da7967fd398573dc064f07cb8a42d2a:headline:d7d2b0b38409c296",
      "before_evidence": "https://web.archive.org/web/20230714130409/https://productiv.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “We help teams align with the deepest insights to maximize your SaaS ROI” to “The all-in-one SaaS management platform.”.",
      "between": {
        "from": "2023-07-14T13:04:09.000Z",
        "to": "2024-07-05T04:58:58.000Z"
      },
      "evidence": "https://web.archive.org/web/20240705045858/https://productiv.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
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    {
      "n": 11,
      "id": "page-56b0b38189ed80f1b7d8946218b158cf1da7967fd398573dc064f07cb8a42d2a:d01d791f4e568796bc733d211621235d0c9f001b3f397582a205b16d8c5ae500:headline:65dd1ee02ec0cab8",
      "before_evidence": "https://web.archive.org/web/20240705045858/https://productiv.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The all-in-one SaaS management platform.” to “Complete visibility into your entire SaaS Ecosystem”.",
      "between": {
        "from": "2024-07-05T04:58:58.000Z",
        "to": "2025-07-10T13:33:56.000Z"
      },
      "evidence": "https://web.archive.org/web/20250710133356/https://productiv.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 12,
      "id": "page-d01d791f4e568796bc733d211621235d0c9f001b3f397582a205b16d8c5ae500:d3007d2bc03c8113c505f973480673209c68517e6e472e3df08c41dc92dbc844:headline:ba1003d9e1b5588c",
      "before_evidence": "https://web.archive.org/web/20250710133356/https://productiv.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Complete visibility into your entire SaaS Ecosystem” to “Turn AI from experimentation into a core capability”.",
      "between": {
        "from": "2025-07-10T13:33:56.000Z",
        "to": "2026-07-23T02:30:10.000Z"
      },
      "evidence": "https://web.archive.org/web/20260723023010/https://productiv.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 13,
      "id": "page-d3007d2bc03c8113c505f973480673209c68517e6e472e3df08c41dc92dbc844:53f253499fb1d3dcaacea5657145ff04da37d709ac6bf3d0cf3e6205e16fbafa:headline:88095d6a24a0aa09",
      "before_evidence": "https://web.archive.org/web/20260723023010/https://productiv.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Turn AI from experimentation into a core capability” to “The Omnichannel 3PL for DTC, Retail and High-Volume Kitting”.",
      "between": {
        "from": "2026-07-23T02:30:10.000Z",
        "to": "2026-11-06T20:10:51.772Z"
      },
      "evidence": "https://getproductiv.com/?utm_source=productiv.com&utm_medium=referral&utm_campaign=domain_redirect",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Productiv” company record, https://startuphistory.org/c/productiv.com"
}