{
  "company": {
    "name": "PostHog",
    "website": "https://posthog.com/",
    "record": "https://startuphistory.org/c/posthog.com"
  },
  "status": null,
  "history_since": "2011-01-28T08:30:47.000Z",
  "baseline": {
    "snapshot_id": "b14de0c14c674f346f7410808fd527b0b309f76a6e327d0cf35d18d3f82af940",
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    "headline": "PostHog - Compare Shipping Rates",
    "description": null,
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    "evidence_kind": "internet_archive",
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    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T20:07:01.283Z",
  "live_status": null,
  "messaging": [
    {
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        {
          "headline": "PostHog - Compare Shipping Rates",
          "subhead": null,
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          "evidence": "https://web.archive.org/web/20170516011438/http://posthog.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "PostHog - Compare Shipping Rates",
      "subhead": null,
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      "to": "2017-05-16T01:14:38.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20170516011438/http://posthog.com/",
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      },
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    },
    {
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      "variants": [
        {
          "headline": "PostHog - open source product analytics",
          "subhead": "Understand your users. Build a better product",
          "observed_at": "2020-07-11T21:05:38.000Z",
          "evidence": "https://web.archive.org/web/20200711210538/https://posthog.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "PostHog - open source product analytics",
      "subhead": "Understand your users. Build a better product",
      "from": "2020-07-11T21:05:38.000Z",
      "to": "2020-07-11T21:05:38.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20200711210538/https://posthog.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2020-07-11T21:05:38.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-01-17T04:01:01.000Z",
      "variants": [
        {
          "headline": "A complete product analytics stack, to deploy on your infrastructure.",
          "subhead": "Self-hosted product analytics stack, to deploy on your infrastructure.",
          "observed_at": "2021-01-17T04:01:01.000Z",
          "evidence": "https://web.archive.org/web/20210117040101/https://posthog.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "A complete product analytics stack, to deploy on your infrastructure.",
      "subhead": "Self-hosted product analytics stack, to deploy on your infrastructure.",
      "from": "2021-01-17T04:01:01.000Z",
      "to": "2021-01-17T04:01:01.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210117040101/https://posthog.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-01-17T04:01:01.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-01-03T15:59:56.000Z",
      "variants": [
        {
          "headline": "The open source Product OS",
          "subhead": "PostHog is the all-in-one platform for building better products - with product analytics, feature flags, session recordings, a/b testing, heatmaps, and more.",
          "observed_at": "2023-01-03T15:59:56.000Z",
          "evidence": "https://web.archive.org/web/20230103155956/https://posthog.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The open source Product OS",
      "subhead": "PostHog is the all-in-one platform for building better products - with product analytics, feature flags, session recordings, a/b testing, heatmaps, and more.",
      "from": "2023-01-03T15:59:56.000Z",
      "to": "2023-01-03T15:59:56.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230103155956/https://posthog.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-01-03T15:59:56.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-01T09:16:12.000Z",
      "variants": [
        {
          "headline": "How engineers build better products",
          "subhead": "PostHog is the all-in-one platform for building better products - with product analytics, feature flags, session recordings, a/b testing, heatmaps, and more.",
          "observed_at": "2024-01-02T17:05:48.000Z",
          "evidence": "https://web.archive.org/web/20240102170548/https://posthog.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "How developers build successful products",
          "subhead": "PostHog is the only all-in-one platform for product analytics, feature flags, session replays, A/B testing, and surveys that's built for developers.",
          "observed_at": "2024-07-02T10:21:54.000Z",
          "evidence": "https://web.archive.org/web/20240702102154/https://posthog.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "How developers build successful products",
          "subhead": "PostHog is the only all-in-one platform for product analytics, feature flags, session replays, experiments, and surveys that's built for developers.",
          "observed_at": "2025-07-01T09:16:12.000Z",
          "evidence": "https://web.archive.org/web/20250701091612/https://posthog.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "How developers build successful products",
      "subhead": "PostHog is the only all-in-one platform for product analytics, feature flags, session replays, experiments, and surveys that's built for developers.",
      "from": "2024-01-02T17:05:48.000Z",
      "to": "2025-07-01T09:16:12.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20250701091612/https://posthog.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-01-02T17:05:48.000Z",
          "to": "2025-07-01T09:16:12.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-07-03T01:18:27.000Z",
      "variants": [
        {
          "headline": "PostHog – We make dev tools for product engineers",
          "subhead": "All your developer tools in one place. PostHog gives engineers everything to build, test, measure, and ship successful products faster. Get started free.",
          "observed_at": "2026-07-03T01:18:27.000Z",
          "evidence": "https://web.archive.org/web/20260703011827/https://posthog.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "PostHog – We make dev tools for product engineers",
      "subhead": "All your developer tools in one place. PostHog gives engineers everything to build, test, measure, and ship successful products faster. Get started free.",
      "from": "2026-07-03T01:18:27.000Z",
      "to": "2026-07-03T01:18:27.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260703011827/https://posthog.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-07-03T01:18:27.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T20:07:01.283Z",
      "variants": [
        {
          "headline": "Your product's context layer",
          "subhead": "PostHog automatically diagnoses problems, fixes bugs, and generates pull requests – all without you having to prompt it.",
          "observed_at": "2026-11-06T20:07:01.283Z",
          "evidence": "https://posthog.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Your product's context layer",
      "subhead": "PostHog automatically diagnoses problems, fixes bugs, and generates pull requests – all without you having to prompt it.",
      "from": "2026-11-06T20:07:01.283Z",
      "to": "2026-11-06T20:07:01.283Z",
      "captures": 1,
      "evidence": "https://posthog.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T20:07:01.283Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-b14de0c14c674f346f7410808fd527b0b309f76a6e327d0cf35d18d3f82af940:944217943da9df0b8a63f380a78b6df6cd5af432e1dc010b5b7f2f28481c0848:headline:dab1e6513cdbdd35",
      "before_evidence": "https://web.archive.org/web/20170516011438/http://posthog.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “PostHog - Compare Shipping Rates” to “PostHog - open source product analytics”.",
      "between": {
        "from": "2017-05-16T01:14:38.000Z",
        "to": "2020-07-11T21:05:38.000Z"
      },
      "evidence": "https://web.archive.org/web/20200711210538/https://posthog.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-b14de0c14c674f346f7410808fd527b0b309f76a6e327d0cf35d18d3f82af940:944217943da9df0b8a63f380a78b6df6cd5af432e1dc010b5b7f2f28481c0848:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20170516011438/http://posthog.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2017-05-16T01:14:38.000Z",
        "to": "2020-07-11T21:05:38.000Z"
      },
      "evidence": "https://web.archive.org/web/20200711210538/https://posthog.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-b14de0c14c674f346f7410808fd527b0b309f76a6e327d0cf35d18d3f82af940:944217943da9df0b8a63f380a78b6df6cd5af432e1dc010b5b7f2f28481c0848:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20170516011438/http://posthog.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2017-05-16T01:14:38.000Z",
        "to": "2020-07-11T21:05:38.000Z"
      },
      "evidence": "https://web.archive.org/web/20200711210538/https://posthog.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 4,
      "id": "page-b14de0c14c674f346f7410808fd527b0b309f76a6e327d0cf35d18d3f82af940:944217943da9df0b8a63f380a78b6df6cd5af432e1dc010b5b7f2f28481c0848:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20170516011438/http://posthog.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2017-05-16T01:14:38.000Z",
        "to": "2020-07-11T21:05:38.000Z"
      },
      "evidence": "https://web.archive.org/web/20200711210538/https://posthog.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 5,
      "id": "page-944217943da9df0b8a63f380a78b6df6cd5af432e1dc010b5b7f2f28481c0848:a1246262099a1ff9ba8065769a315f5464d4fdecd5f8bc8c3823163d894f4dd3:traction:2e324f2ce25f2d05",
      "before_evidence": "https://web.archive.org/web/20200711210538/https://posthog.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “2,700 companies” on its homepage (was “1,000 companies”).",
      "between": {
        "from": "2020-07-11T21:05:38.000Z",
        "to": "2021-01-17T04:01:01.000Z"
      },
      "evidence": "https://web.archive.org/web/20210117040101/https://posthog.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 6,
      "id": "page-944217943da9df0b8a63f380a78b6df6cd5af432e1dc010b5b7f2f28481c0848:a1246262099a1ff9ba8065769a315f5464d4fdecd5f8bc8c3823163d894f4dd3:logos:d60a30929f378db3",
      "before_evidence": "https://web.archive.org/web/20200711210538/https://posthog.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logo to its homepage: shelf.",
      "between": {
        "from": "2020-07-11T21:05:38.000Z",
        "to": "2021-01-17T04:01:01.000Z"
      },
      "evidence": "https://web.archive.org/web/20210117040101/https://posthog.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-a1246262099a1ff9ba8065769a315f5464d4fdecd5f8bc8c3823163d894f4dd3:37439903f28de74887f8e465bc5ef4f602034b3c252c096010805ffd676e31f6:headline:ec55050d3f718467",
      "before_evidence": "https://web.archive.org/web/20210117040101/https://posthog.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “A complete product analytics stack, to deploy on your infrastructure.” to “The open source Product OS”.",
      "between": {
        "from": "2021-01-17T04:01:01.000Z",
        "to": "2023-01-03T15:59:56.000Z"
      },
      "evidence": "https://web.archive.org/web/20230103155956/https://posthog.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-a1246262099a1ff9ba8065769a315f5464d4fdecd5f8bc8c3823163d894f4dd3:37439903f28de74887f8e465bc5ef4f602034b3c252c096010805ffd676e31f6:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20210117040101/https://posthog.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2021-01-17T04:01:01.000Z",
        "to": "2023-01-03T15:59:56.000Z"
      },
      "evidence": "https://web.archive.org/web/20230103155956/https://posthog.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 9,
      "id": "page-37439903f28de74887f8e465bc5ef4f602034b3c252c096010805ffd676e31f6:0c318efe861c3231b5c04bcad740e02ed9f97d653a5bd3494ddb464d07d533be:headline:1644c2d26f723a09",
      "before_evidence": "https://web.archive.org/web/20230103155956/https://posthog.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The open source Product OS” to “How engineers build better products”.",
      "between": {
        "from": "2023-01-03T15:59:56.000Z",
        "to": "2024-01-02T17:05:48.000Z"
      },
      "evidence": "https://web.archive.org/web/20240102170548/https://posthog.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “PostHog” company record, https://startuphistory.org/c/posthog.com"
}