{
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        "to": "2014-02-07T08:15:47.000Z"
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        "to": "2014-02-07T08:15:47.000Z"
      },
      "evidence": "https://web.archive.org/web/20140207081547/https://poptip.com/",
      "evidence_kind": "internet_archive",
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      "topic": "https://startuphistory.org/t/added-careers-page"
    },
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      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
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      "between": {
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        "to": "2014-02-07T08:15:47.000Z"
      },
      "evidence": "https://web.archive.org/web/20140207081547/https://poptip.com/",
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    {
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      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Understand social conversation & act faster.” to “Structured feedback that helps you act.”.",
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      "evidence": "https://web.archive.org/web/20140725161701/https://poptip.com/",
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  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Poptip” company record, https://startuphistory.org/c/poptip.com"
}