{
  "company": {
    "name": "Plerdy",
    "website": "https://plerdy.com/",
    "record": "https://startuphistory.org/c/plerdy.com"
  },
  "status": null,
  "history_since": "2011-02-08T01:16:58.000Z",
  "baseline": {
    "snapshot_id": "a8f7c37355e3e4d0341cca3d8af57c91c17cfd3197018e16633f350ec54b0cbf",
    "observed_at": "2011-02-08T01:16:58.000Z",
    "headline": "plerdy.com",
    "description": null,
    "evidence": "https://web.archive.org/web/20110208011658/http://plerdy.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T20:07:01.283Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2016-08-03T23:45:00.000Z",
      "variants": [
        {
          "headline": "plerdy.com",
          "subhead": null,
          "observed_at": "2011-02-08T01:16:58.000Z",
          "evidence": "https://web.archive.org/web/20110208011658/http://plerdy.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Online project management software | Plerdy",
          "subhead": "Online project management software",
          "observed_at": "2016-08-03T23:45:00.000Z",
          "evidence": "https://web.archive.org/web/20160803234500/http://plerdy.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Online project management software | Plerdy",
      "subhead": "Online project management software",
      "from": "2011-02-08T01:16:58.000Z",
      "to": "2016-08-03T23:45:00.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20160803234500/http://plerdy.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2011-02-08T01:16:58.000Z",
          "to": "2016-08-03T23:45:00.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2018-08-26T19:07:00.000Z",
      "variants": [
        {
          "headline": "Multifunctional SaaS solution for an improvement of conversion on websites",
          "subhead": "Increase conversion of website or online store. Plerdy is a unique Saas product developed to comprehensively improve your website. Innovative solutions for more effective internet marketing strategies",
          "observed_at": "2018-08-26T19:07:00.000Z",
          "evidence": "https://web.archive.org/web/20180826190700/https://www.plerdy.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Multifunctional SaaS solution for an improvement of conversion on websites",
      "subhead": "Increase conversion of website or online store. Plerdy is a unique Saas product developed to comprehensively improve your website. Innovative solutions for more effective internet marketing strategies",
      "from": "2018-08-26T19:07:00.000Z",
      "to": "2018-08-26T19:07:00.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20180826190700/https://www.plerdy.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2018-08-26T19:07:00.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-03T09:07:30.000Z",
      "variants": [
        {
          "headline": "Conversion Rate Optimization Tools in one CRO platform",
          "subhead": "Conversion Rate Optimization Tools — Plerdy. Conversion rate optimization and website usability testing tools. Use software from Plerdy online marketing platform to increase CRO, sales and usability",
          "observed_at": "2020-07-13T23:59:36.000Z",
          "evidence": "https://web.archive.org/web/20200713235936/https://www.plerdy.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Conversion Rate Optimization Tools",
          "subhead": "Conversion Rate Optimization Tools Track, analyze, and convert your visitors into buyers Try it free 4.9/5 4.5/5 4.9/5 Our products Heatmap All clicks on the website are recorded and displayed in real",
          "observed_at": "2022-01-21T15:58:19.000Z",
          "evidence": "https://web.archive.org/web/20220121155819/https://www.plerdy.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Conversion Rate Optimization Tools",
          "subhead": "Conversion Rate Optimization Tools Track, analyze, and convert your visitors into buyers Try it free 4.9/5 4.5/5 4.9/5 Our products",
          "observed_at": "2023-01-06T08:43:26.000Z",
          "evidence": "https://web.archive.org/web/20230106084326/https://www.plerdy.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Conversion Rate Optimization Tools",
          "subhead": "Conversion Rate Optimization Tools UX+SEO = Track, analyze, and convert your visitors into buyers Enhanced with AI Technology Start with email Sign in",
          "observed_at": "2024-01-07T08:21:09.000Z",
          "evidence": "https://web.archive.org/web/20240107082109/https://www.plerdy.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Conversion Rate Optimization Tools",
          "subhead": "Conversion Rate Optimization Tools Plerdy makes your customers happier Track, analyze, and convert your visitors into buyers with AI-enhanced technolo...",
          "observed_at": "2025-07-03T09:07:30.000Z",
          "evidence": "https://web.archive.org/web/20250703090730/https://www.plerdy.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Conversion Rate Optimization Tools",
      "subhead": "Conversion Rate Optimization Tools Plerdy makes your customers happier Track, analyze, and convert your visitors into buyers with AI-enhanced technolo...",
      "from": "2020-07-13T23:59:36.000Z",
      "to": "2025-07-03T09:07:30.000Z",
      "captures": 5,
      "evidence": "https://web.archive.org/web/20250703090730/https://www.plerdy.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2020-07-13T23:59:36.000Z",
          "to": "2025-07-03T09:07:30.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-07-07T06:54:08.000Z",
      "variants": [
        {
          "headline": "Stop Guessing Which Ads Are Burning Your Money.",
          "subhead": "Stop Guessing Which Ads Are Burning Your Money. Most tools tell you that visitors left. Plerdy tells you why. See exactly which traffic channels bring...",
          "observed_at": "2026-07-07T06:54:08.000Z",
          "evidence": "https://web.archive.org/web/20260707065408/https://www.plerdy.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Stop Guessing Which Ads Are Burning Your Money.",
      "subhead": "Stop Guessing Which Ads Are Burning Your Money. Most tools tell you that visitors left. Plerdy tells you why. See exactly which traffic channels bring...",
      "from": "2026-07-07T06:54:08.000Z",
      "to": "2026-07-07T06:54:08.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260707065408/https://www.plerdy.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-07-07T06:54:08.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T20:07:01.283Z",
      "variants": [
        {
          "headline": "Your site looks fine.",
          "subhead": "NEW · MCPAsk your Plerdy data in Claude & ChatGPT Your sitelooks fine. See which ads bring buyers, and which pages lose them. Start free trial Watch demo Quick setup Free 14-day tr...",
          "observed_at": "2026-11-06T20:07:01.283Z",
          "evidence": "https://www.plerdy.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Your site looks fine.",
      "subhead": "NEW · MCPAsk your Plerdy data in Claude & ChatGPT Your sitelooks fine. See which ads bring buyers, and which pages lose them. Start free trial Watch demo Quick setup Free 14-day tr...",
      "from": "2026-11-06T20:07:01.283Z",
      "to": "2026-11-06T20:07:01.283Z",
      "captures": 1,
      "evidence": "https://www.plerdy.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T20:07:01.283Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-a8f7c37355e3e4d0341cca3d8af57c91c17cfd3197018e16633f350ec54b0cbf:f32a0aa1de9b15d4cedc436c1350019afe01e6e0b59aa5f4a2d72b73aa849f74:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20110208011658/http://plerdy.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2011-02-08T01:16:58.000Z",
        "to": "2016-08-03T23:45:00.000Z"
      },
      "evidence": "https://web.archive.org/web/20160803234500/http://plerdy.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 2,
      "id": "page-76fe8087fcb9ec01e0a6112063a33aea29bcc441cd1bc29ae37a9178b1bfa72e:23d7d33e7e07a769a330b0a25848444d852b22a41ecebd26e8d0b2e9575b5dd1:headline:ec09ab0b6cf0b7a2",
      "before_evidence": "https://web.archive.org/web/20180826190700/https://www.plerdy.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Multifunctional SaaS solution for an improvement of conversion on websites” to “Conversion Rate Optimization Tools in one CRO platform”.",
      "between": {
        "from": "2018-08-26T19:07:00.000Z",
        "to": "2020-07-13T23:59:36.000Z"
      },
      "evidence": "https://web.archive.org/web/20200713235936/https://www.plerdy.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-76fe8087fcb9ec01e0a6112063a33aea29bcc441cd1bc29ae37a9178b1bfa72e:23d7d33e7e07a769a330b0a25848444d852b22a41ecebd26e8d0b2e9575b5dd1:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20180826190700/https://www.plerdy.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2018-08-26T19:07:00.000Z",
        "to": "2020-07-13T23:59:36.000Z"
      },
      "evidence": "https://web.archive.org/web/20200713235936/https://www.plerdy.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 4,
      "id": "page-c3524cc2be9b9f8533a4b890db15576170bb2580d98f208798e54f47683938c6:4b1117856dd9792ec7885a83cf102255b8f86d398b36f3611bd971d88194a4fa:customers_added:acb20adbf894465c",
      "before_evidence": "https://web.archive.org/web/20250703090730/https://www.plerdy.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: award HighPerformer, award Mid-Market Europe HighPerformer, award MomentumLeader Leader, award Leader Europe, award Leader Small-Business Leader, award HighPerformer Europe, award BestRelationship Small-Business, award Leader and 1 more.",
      "between": {
        "from": "2025-07-03T09:07:30.000Z",
        "to": "2026-07-07T06:54:08.000Z"
      },
      "evidence": "https://web.archive.org/web/20260707065408/https://www.plerdy.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 5,
      "id": "page-c3524cc2be9b9f8533a4b890db15576170bb2580d98f208798e54f47683938c6:4b1117856dd9792ec7885a83cf102255b8f86d398b36f3611bd971d88194a4fa:headline:aa8ca22d1978f7bc",
      "before_evidence": "https://web.archive.org/web/20250703090730/https://www.plerdy.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Conversion Rate Optimization Tools” to “Stop Guessing Which Ads Are Burning Your Money.”.",
      "between": {
        "from": "2025-07-03T09:07:30.000Z",
        "to": "2026-07-07T06:54:08.000Z"
      },
      "evidence": "https://web.archive.org/web/20260707065408/https://www.plerdy.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-c3524cc2be9b9f8533a4b890db15576170bb2580d98f208798e54f47683938c6:4b1117856dd9792ec7885a83cf102255b8f86d398b36f3611bd971d88194a4fa:logos:c451f243ad0fdbad",
      "before_evidence": "https://web.archive.org/web/20250703090730/https://www.plerdy.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: SESSION REPLAY, WordPress, Wix, Drupal and Joomla-.",
      "between": {
        "from": "2025-07-03T09:07:30.000Z",
        "to": "2026-07-07T06:54:08.000Z"
      },
      "evidence": "https://web.archive.org/web/20260707065408/https://www.plerdy.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-4b1117856dd9792ec7885a83cf102255b8f86d398b36f3611bd971d88194a4fa:416214ffcaa8d2ffdcc33122f28d4524ecbd0fbd6192740554e635b75b10ded9:headline:ef3ccee54f50600c",
      "before_evidence": "https://web.archive.org/web/20260707065408/https://www.plerdy.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Stop Guessing Which Ads Are Burning Your Money.” to “Your site looks fine.”.",
      "between": {
        "from": "2026-07-07T06:54:08.000Z",
        "to": "2026-11-06T20:07:01.283Z"
      },
      "evidence": "https://www.plerdy.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Plerdy” company record, https://startuphistory.org/c/plerdy.com"
}