{
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        {
          "headline": "The new way to sell sports activities online.",
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      "headline": "The new way to sell sports activities online.",
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        {
          "headline": "All your activities, in one place.",
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      "headline": "All your activities, in one place.",
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      "headline": "Let’s get more people playing",
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      "captures": 1,
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      "variants": [
        {
          "headline": "A new home for your activities",
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        {
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          "evidence": "https://web.archive.org/web/20260201125049/https://played.co/",
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      "headline": "A new home for your activities",
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          "headline": "Everything you need to run your activities",
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          "evidence": "https://played.co/",
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      "summary": "Changed its homepage headline from “We work on making Learning Fun through Sports” to “More customers, more impact.”.",
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        "to": "2022-01-02T18:41:38.000Z"
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      "evidence": "https://web.archive.org/web/20220102184138/https://played.co/",
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    {
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        "to": "2022-01-02T18:41:38.000Z"
      },
      "evidence": "https://web.archive.org/web/20220102184138/https://played.co/",
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    {
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      "kind": "headline",
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        "to": "2023-09-24T10:57:19.000Z"
      },
      "evidence": "https://web.archive.org/web/20230924105719/https://www.played.co/",
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    {
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      "before_evidence": "https://web.archive.org/web/20230924105719/https://www.played.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “All your activities, in one place.” to “Let’s get more people playing”.",
      "between": {
        "from": "2023-09-24T10:57:19.000Z",
        "to": "2024-07-22T07:10:15.000Z"
      },
      "evidence": "https://web.archive.org/web/20240722071015/https://played.co/",
      "evidence_kind": "internet_archive",
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    {
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Let’s get more people playing” to “A new home for your activities”.",
      "between": {
        "from": "2024-07-22T07:10:15.000Z",
        "to": "2025-01-19T12:42:49.000Z"
      },
      "evidence": "https://web.archive.org/web/20250119124249/https://played.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-0df41b2f4a7a4a812d2c221faa8cb96372f56ebae0a35c839260a36421cc89e1:3123b77c37309fcbe8811f8858a1136fd0bdfee44f1293060bb446157ab1c142:headline:88d12b24515d7874",
      "before_evidence": "https://web.archive.org/web/20260201125049/https://played.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “A new home for your activities” to “Everything you need to run your activities”.",
      "between": {
        "from": "2026-02-01T12:50:49.000Z",
        "to": "2026-11-06T20:07:01.283Z"
      },
      "evidence": "https://played.co/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Played” company record, https://startuphistory.org/c/played.co"
}