{
  "company": {
    "name": "Plain",
    "website": "https://plain.com/",
    "record": "https://startuphistory.org/c/plain.com"
  },
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    "observed_at": "2012-03-20T23:41:54.000Z",
    "headline": "Paycheck Independence Day - plain.com - Plainview Products",
    "description": null,
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    "evidence_kind": "internet_archive",
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    "basis": "first_observation",
    "is_change": false
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  "last_checked": "2026-11-06T20:04:13.406Z",
  "live_status": null,
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      "quote_observed_at": "2019-01-03T04:36:13.000Z",
      "variants": [
        {
          "headline": "Paycheck Independence Day - plain.com - Plainview Products",
          "subhead": null,
          "observed_at": "2012-03-20T23:41:54.000Z",
          "evidence": "https://web.archive.org/web/20120320234154/http://plain.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "plain.com - Paycheck Independence Day",
          "subhead": null,
          "observed_at": "2014-10-09T19:29:21.000Z",
          "evidence": "https://web.archive.org/web/20141009192921/http://plain.com:80/",
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        {
          "headline": "plain.com - Paycheck Independence Day",
          "subhead": null,
          "observed_at": "2017-07-08T01:58:37.000Z",
          "evidence": "https://web.archive.org/web/20170708015837/http://www.plain.com:80/",
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        },
        {
          "headline": "plain.com - Paycheck Independence Day",
          "subhead": null,
          "observed_at": "2019-01-03T04:36:13.000Z",
          "evidence": "https://web.archive.org/web/20190103043613/http://plain.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "plain.com - Paycheck Independence Day",
      "subhead": null,
      "from": "2012-03-20T23:41:54.000Z",
      "to": "2019-01-03T04:36:13.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20190103043613/http://plain.com:80/",
      "evidence_kind": "internet_archive",
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          "to": "2019-01-03T04:36:13.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-03-14T10:46:10.000Z",
      "variants": [
        {
          "headline": "Customer service that scales with you.",
          "subhead": "Plain is an API-first customer service platform for modern companies. Works out of the box, infinitely extensible, built for day 1 and year 5.",
          "observed_at": "2022-03-14T10:46:10.000Z",
          "evidence": "https://web.archive.org/web/20220314104610/https://www.plain.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Customer service that scales with you.",
      "subhead": "Plain is an API-first customer service platform for modern companies. Works out of the box, infinitely extensible, built for day 1 and year 5.",
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      "to": "2022-03-14T10:46:10.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220314104610/https://www.plain.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-03-14T10:46:10.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-03T20:15:58.000Z",
      "variants": [
        {
          "headline": "Support for developers",
          "subhead": "Meet the support platform that works the way you work with your customers. Incredibly fast, integrated with Linear and Slack, and a powerful API for everything else.",
          "observed_at": "2023-09-03T13:29:41.000Z",
          "evidence": "https://web.archive.org/web/20230903132941/https://www.plain.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Supercharge your technical B2B support",
          "subhead": "Respond to customers on any channel, sync with your entire team and turn support conversations into product strategy.",
          "observed_at": "2025-01-03T20:15:58.000Z",
          "evidence": "https://web.archive.org/web/20250103201558/https://www.plain.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Supercharge your technical B2B support",
      "subhead": "Respond to customers on any channel, sync with your entire team and turn support conversations into product strategy.",
      "from": "2023-09-03T13:29:41.000Z",
      "to": "2025-01-03T20:15:58.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250103201558/https://www.plain.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-09-03T13:29:41.000Z",
          "to": "2025-01-03T20:15:58.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-07-06T02:46:12.000Z",
      "variants": [
        {
          "headline": "Build support your way",
          "subhead": "Plain is the AI support stack built for B2B teams. Composable infrastructure that gives you complete flexibility to build a support motion that grows with your business — no-code or all-code.",
          "observed_at": "2026-07-06T02:46:12.000Z",
          "evidence": "https://web.archive.org/web/20260706024612/https://www.plain.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Build support your way",
      "subhead": "Plain is the AI support stack built for B2B teams. Composable infrastructure that gives you complete flexibility to build a support motion that grows with your business — no-code or all-code.",
      "from": "2026-07-06T02:46:12.000Z",
      "to": "2026-07-06T02:46:12.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260706024612/https://www.plain.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-07-06T02:46:12.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T20:04:13.406Z",
      "variants": [
        {
          "headline": "Support infrastructure for humans & agents",
          "subhead": "Plain is the AI support stack built for B2B teams. Composable infrastructure that gives you complete flexibility to build a support motion that grows with your business — no-code or all-code.",
          "observed_at": "2026-11-06T20:04:13.406Z",
          "evidence": "https://www.plain.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Support infrastructure for humans & agents",
      "subhead": "Plain is the AI support stack built for B2B teams. Composable infrastructure that gives you complete flexibility to build a support motion that grows with your business — no-code or all-code.",
      "from": "2026-11-06T20:04:13.406Z",
      "to": "2026-11-06T20:04:13.406Z",
      "captures": 1,
      "evidence": "https://www.plain.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T20:04:13.406Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-acc5e4c2a7a5868c760b47e583e4807984b09e3775795ab2e9628d078f71e23d:8ff03372e29e837dbf9c603a276bb9262a8a230ee17242540c963d8b7feb8432:headline:5fdce9d3970b94f1",
      "before_evidence": "https://web.archive.org/web/20220314104610/https://www.plain.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Customer service that scales with you.” to “Support for developers”.",
      "between": {
        "from": "2022-03-14T10:46:10.000Z",
        "to": "2023-09-03T13:29:41.000Z"
      },
      "evidence": "https://web.archive.org/web/20230903132941/https://www.plain.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-acc5e4c2a7a5868c760b47e583e4807984b09e3775795ab2e9628d078f71e23d:8ff03372e29e837dbf9c603a276bb9262a8a230ee17242540c963d8b7feb8432:gtm:71fb5032b8ee999a",
      "before_evidence": "https://web.archive.org/web/20220314104610/https://www.plain.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Closed its waitlist and opened sign-up.",
      "between": {
        "from": "2022-03-14T10:46:10.000Z",
        "to": "2023-09-03T13:29:41.000Z"
      },
      "evidence": "https://web.archive.org/web/20230903132941/https://www.plain.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/opened-sign-up"
    },
    {
      "n": 3,
      "id": "page-acc5e4c2a7a5868c760b47e583e4807984b09e3775795ab2e9628d078f71e23d:8ff03372e29e837dbf9c603a276bb9262a8a230ee17242540c963d8b7feb8432:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20220314104610/https://www.plain.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2022-03-14T10:46:10.000Z",
        "to": "2023-09-03T13:29:41.000Z"
      },
      "evidence": "https://web.archive.org/web/20230903132941/https://www.plain.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 4,
      "id": "page-8ff03372e29e837dbf9c603a276bb9262a8a230ee17242540c963d8b7feb8432:0c9cac911aface9f25c15e76ac7b75dc8d35c7e4a13974901416685fba6efa1e:headline:f16b99b758488027",
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Support for developers” to “Supercharge your technical B2B support”.",
      "between": {
        "from": "2023-09-03T13:29:41.000Z",
        "to": "2025-01-03T20:15:58.000Z"
      },
      "evidence": "https://web.archive.org/web/20250103201558/https://www.plain.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-8ff03372e29e837dbf9c603a276bb9262a8a230ee17242540c963d8b7feb8432:0c9cac911aface9f25c15e76ac7b75dc8d35c7e4a13974901416685fba6efa1e:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20230903132941/https://www.plain.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2023-09-03T13:29:41.000Z",
        "to": "2025-01-03T20:15:58.000Z"
      },
      "evidence": "https://web.archive.org/web/20250103201558/https://www.plain.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 6,
      "id": "page-8ff03372e29e837dbf9c603a276bb9262a8a230ee17242540c963d8b7feb8432:0c9cac911aface9f25c15e76ac7b75dc8d35c7e4a13974901416685fba6efa1e:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20230903132941/https://www.plain.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2023-09-03T13:29:41.000Z",
        "to": "2025-01-03T20:15:58.000Z"
      },
      "evidence": "https://web.archive.org/web/20250103201558/https://www.plain.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 7,
      "id": "page-0c9cac911aface9f25c15e76ac7b75dc8d35c7e4a13974901416685fba6efa1e:50329e077d23ef389c28a758fb57e8d839aa925c9e0fa7c0ee0533a9b0ab434e:headline:b5c979021c752460",
      "before_evidence": "https://web.archive.org/web/20250103201558/https://www.plain.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Supercharge your technical B2B support” to “Build support your way”.",
      "between": {
        "from": "2025-01-03T20:15:58.000Z",
        "to": "2026-07-06T02:46:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20260706024612/https://www.plain.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-0c9cac911aface9f25c15e76ac7b75dc8d35c7e4a13974901416685fba6efa1e:50329e077d23ef389c28a758fb57e8d839aa925c9e0fa7c0ee0533a9b0ab434e:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20250103201558/https://www.plain.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2025-01-03T20:15:58.000Z",
        "to": "2026-07-06T02:46:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20260706024612/https://www.plain.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 9,
      "id": "page-50329e077d23ef389c28a758fb57e8d839aa925c9e0fa7c0ee0533a9b0ab434e:ffeae53ce6280a8dd24baabe6fb4ee8630739bcf12fc86c7bced87961bcee864:headline:e53a8fecc55ee766",
      "before_evidence": "https://web.archive.org/web/20260706024612/https://www.plain.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Build support your way” to “Support infrastructure for humans & agents”.",
      "between": {
        "from": "2026-07-06T02:46:12.000Z",
        "to": "2026-11-06T20:04:13.406Z"
      },
      "evidence": "https://www.plain.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 10,
      "id": "page-50329e077d23ef389c28a758fb57e8d839aa925c9e0fa7c0ee0533a9b0ab434e:ffeae53ce6280a8dd24baabe6fb4ee8630739bcf12fc86c7bced87961bcee864:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20260706024612/https://www.plain.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2026-07-06T02:46:12.000Z",
        "to": "2026-11-06T20:04:13.406Z"
      },
      "evidence": "https://www.plain.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Plain” company record, https://startuphistory.org/c/plain.com"
}