{
  "company": {
    "name": "Placemeter",
    "website": "https://placemeter.com/",
    "record": "https://startuphistory.org/c/placemeter.com"
  },
  "status": null,
  "history_since": "2012-09-06T03:50:31.000Z",
  "baseline": {
    "snapshot_id": "bb1fa0a39a6da4883a139cff6984f2e9131405c247659a90dc7e0efec608255c",
    "observed_at": "2012-09-06T03:50:31.000Z",
    "headline": "Placemeter, coming soon!",
    "description": null,
    "evidence": "https://web.archive.org/web/20120906035031/http://placemeter.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 0,
  "last_checked": null,
  "live_status": "offline",
  "messaging": [
    {
      "quote_observed_at": "2012-09-06T03:50:31.000Z",
      "variants": [
        {
          "headline": "Placemeter, coming soon!",
          "subhead": null,
          "observed_at": "2012-09-06T03:50:31.000Z",
          "evidence": "https://web.archive.org/web/20120906035031/http://placemeter.com:80/",
          "evidence_kind": "internet_archive"
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      ],
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      "subhead": null,
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      "to": "2012-09-06T03:50:31.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20120906035031/http://placemeter.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2012-09-06T03:50:31.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2014-02-07T23:30:27.000Z",
      "variants": [
        {
          "headline": "Know how places around you are. In real time.",
          "subhead": "Placemeter",
          "observed_at": "2013-06-19T04:59:43.000Z",
          "evidence": "https://web.archive.org/web/20130619045943/http://placemeter.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Know Before You Go",
          "subhead": null,
          "observed_at": "2014-02-07T23:30:27.000Z",
          "evidence": "https://web.archive.org/web/20140207233027/http://placemeter.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Know Before You Go",
      "subhead": null,
      "from": "2013-06-19T04:59:43.000Z",
      "to": "2014-02-07T23:30:27.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20140207233027/http://placemeter.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2013-06-19T04:59:43.000Z",
          "to": "2014-02-07T23:30:27.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2015-02-23T12:04:13.000Z",
      "variants": [
        {
          "headline": "Become a Meter",
          "subhead": "Imagine never again waiting in line at the grocery store. Placemeter is making it possible, and will pay you up to $50/month to help.",
          "observed_at": "2014-09-19T00:59:36.000Z",
          "evidence": "https://web.archive.org/web/20140919005936/http://placemeter.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Become a Meter",
          "subhead": "Imagine never again waiting in line at the grocery store. Placemeter is making it possible, and will pay you up to $50/month to help.",
          "observed_at": "2015-02-23T12:04:13.000Z",
          "evidence": "https://web.archive.org/web/20150223120413/http://www.placemeter.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Become a Meter",
      "subhead": "Imagine never again waiting in line at the grocery store. Placemeter is making it possible, and will pay you up to $50/month to help.",
      "from": "2014-09-19T00:59:36.000Z",
      "to": "2015-02-23T12:04:13.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20150223120413/http://www.placemeter.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
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          "to": "2015-02-23T12:04:13.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2020-01-07T05:20:42.000Z",
      "variants": [
        {
          "headline": "Quantify the World",
          "subhead": "Placemeter is an open urban intelligence platform. Create your account to automatically quantify pedestrian and vehicular movement for a selected area: streets, parks, stores, and much more.",
          "observed_at": "2016-01-13T02:20:51.000Z",
          "evidence": "https://web.archive.org/web/20160113022051/http://www.placemeter.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Quantify the World",
          "subhead": "Placemeter is an open urban intelligence platform. Create your account to automatically quantify pedestrian and vehicular movement for a selected area: streets, parks, stores, and much more.",
          "observed_at": "2016-07-23T23:04:36.000Z",
          "evidence": "https://web.archive.org/web/20160723230436/http://www.placemeter.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Quantify the World",
          "subhead": "Placemeter is an open urban intelligence platform. Create your account to automatically quantify pedestrian and vehicular movement for a selected area: streets, parks, stores, and much more.",
          "observed_at": "2017-01-27T11:22:47.000Z",
          "evidence": "https://web.archive.org/web/20170127112247/https://www.placemeter.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Quantify the World",
          "subhead": "Placemeter is an open urban intelligence platform. Create your account to automatically quantify pedestrian and vehicular movement for a selected area: streets, parks, stores, and much more.",
          "observed_at": "2019-01-18T21:51:17.000Z",
          "evidence": "https://web.archive.org/web/20190118215117/http://www.placemeter.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Quantify the World",
          "subhead": "Placemeter is an open urban intelligence platform. Create your account to automatically quantify pedestrian and vehicular movement for a selected area: streets, parks, stores, and much more.",
          "observed_at": "2020-01-07T05:20:42.000Z",
          "evidence": "https://web.archive.org/web/20200107052042/http://www.placemeter.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Quantify the World",
      "subhead": "Placemeter is an open urban intelligence platform. Create your account to automatically quantify pedestrian and vehicular movement for a selected area: streets, parks, stores, and much more.",
      "from": "2016-01-13T02:20:51.000Z",
      "to": "2020-01-07T05:20:42.000Z",
      "captures": 5,
      "evidence": "https://web.archive.org/web/20200107052042/http://www.placemeter.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2016-01-13T02:20:51.000Z",
          "to": "2020-01-07T05:20:42.000Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-6b8002ae89f81f29d546263c60bbbe8cbf72c88faf1eb8c072f9ee287033a086:f35cee838047357b289e13701a3f60ae1540b889061b55f0de210665cfef98aa:headline:21191477f9de2c31",
      "before_evidence": "https://web.archive.org/web/20130619045943/http://placemeter.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Know how places around you are. In real time.” to “Know Before You Go”.",
      "between": {
        "from": "2013-06-19T04:59:43.000Z",
        "to": "2014-02-07T23:30:27.000Z"
      },
      "evidence": "https://web.archive.org/web/20140207233027/http://placemeter.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-6b8002ae89f81f29d546263c60bbbe8cbf72c88faf1eb8c072f9ee287033a086:f35cee838047357b289e13701a3f60ae1540b889061b55f0de210665cfef98aa:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20130619045943/http://placemeter.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2013-06-19T04:59:43.000Z",
        "to": "2014-02-07T23:30:27.000Z"
      },
      "evidence": "https://web.archive.org/web/20140207233027/http://placemeter.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-f35cee838047357b289e13701a3f60ae1540b889061b55f0de210665cfef98aa:50ee2db50a12ba873def3467dc88cc19e18326866ecbd20eee1e74f564de93e8:headline:89bf182e745c0ccf",
      "before_evidence": "https://web.archive.org/web/20140207233027/http://placemeter.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Know Before You Go” to “Become a Meter”.",
      "between": {
        "from": "2014-02-07T23:30:27.000Z",
        "to": "2014-09-19T00:59:36.000Z"
      },
      "evidence": "https://web.archive.org/web/20140919005936/http://placemeter.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-2bf21fc30e784efb13aa48735d30e991b61d73be77ff01ea578d5cd857f50c21:71965f95f3612ed95d8e486a13b8ce9ee1a655d73ec00ffea96ec44f06366d76:headline:763a84864d014419",
      "before_evidence": "https://web.archive.org/web/20150223120413/http://www.placemeter.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Become a Meter” to “Quantify the World”.",
      "between": {
        "from": "2015-02-23T12:04:13.000Z",
        "to": "2016-01-13T02:20:51.000Z"
      },
      "evidence": "https://web.archive.org/web/20160113022051/http://www.placemeter.com:80/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-2bf21fc30e784efb13aa48735d30e991b61d73be77ff01ea578d5cd857f50c21:71965f95f3612ed95d8e486a13b8ce9ee1a655d73ec00ffea96ec44f06366d76:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20150223120413/http://www.placemeter.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2015-02-23T12:04:13.000Z",
        "to": "2016-01-13T02:20:51.000Z"
      },
      "evidence": "https://web.archive.org/web/20160113022051/http://www.placemeter.com:80/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Placemeter” company record, https://startuphistory.org/c/placemeter.com"
}